Amazon.com Audience in United States

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Amazon.com has an estimated audience of 57,554,446 people in United States. 59.0% are female, 41.0% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, LabCorp, Google News.

The average Amazon.com fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, with strongest over-indexing on Google Drive (1.75× the country average). Demographically, the Amazon.com audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Amazon.com fans

Demographic split for Amazon.com audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.2
Estimated audience size57,554,446

Audience persona

The typical Amazon.com fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Amazon.com in United States
RegionReachAffinity
California5,067,9240.8×
Texas4,249,5450.86×
Florida3,894,0901×
New York3,077,9610.96×
Pennsylvania2,152,1921.11×
Ohio2,061,8911.16×
North Carolina1,894,0901.09×
Illinois1,776,6270.93×
Georgia1,762,7890.99×
Michigan1,711,9801.14×
New Jersey1,397,4510.95×
Virginia1,358,0600.97×
Arizona1,284,2591.09×
Tennessee1,231,5071.07×
Indiana1,210,1161.15×
Washington1,152,2191×
Wisconsin1,062,9001.23×
Missouri1,023,9951.1×
Massachusetts1,008,2960.89×
Maryland971,2230.98×
Alabama962,5301.2×
South Carolina954,1441.1×
Kentucky793,1461.1×
Minnesota789,7110.96×
Colorado783,8440.86×
Louisiana731,6560.99×
Oregon674,4561.02×
Oklahoma625,5900.98×
Connecticut563,1680.98×
Iowa516,3641.09×
Mississippi494,0571.04×
Arkansas467,5880.99×
Utah451,6470.88×
Nevada450,1730.81×
Kansas445,5770.98×
Idaho335,2131.16×
West Virginia324,1021.21×
Nebraska277,1670.96×
New Mexico275,3760.95×
New Hampshire253,9911.12×
Maine225,7781.1×
Montana166,8561.04×
Rhode Island166,6590.91×
Hawaii165,5880.67×
Delaware160,8671.01×
South Dakota131,8750.99×
North Dakota113,2550.96×
Alaska109,3450.89×
Vermont98,4220.97×
Wyoming92,7891.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon.com audience
BrandAffinityCategory
Google Drive1.75×Technology & Electronics
Yahoo!奇摩名人娛樂1.74×Internet & Social Media
Savannah Guthrie2.14×Movies & TV
LabCorp2.03×Health
Google News1.87×News
Ana de Armas2.11×Movies & TV
Aritzia2.29×Fashion & Accessoires
Scooby-Doo1.52×Movies & TV
Google Calendar1.94×Internet & Social Media
Maltese (dog)1.66×Pets & Animals
Purchase discount2.17×Shopping
Micro Center1.88×Shopping
Princess Polly2.34×Fashion & Accessoires
Coach1.59×Fashion & Accessoires
New-adult fiction2.37×Literature
JellyRoll1.91×Music & Radio
Home Alone (franchise)2.56×Movies & TV
Bob Evans (musician)2.05×Music & Radio
Jayne Mansfield2.54×Fashion & Accessoires
Public Storage2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon.com audience
TraitClusterScore
ExtroversionTHRILL1.13
IndulgenceJOY0.99
Price SensitivityPREMIUM0.98
Social Media UsageJOY0.96
Family OrientationCONSERVATISM0.93
Healthy LifestyleBALANCE0.87

Worldwide distribution

Worldwide audience distribution share by country for Amazon.com
CountryShare
United States23.4%
China8.6%
Germany7.7%

See Amazon.com audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Amazon.com have in United States?

Amazon.com has an estimated audience of 57,554,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon.com fans?

59.0% of Amazon.com fans are female, 41.0% are male, with an average age of 42.2 years.

Which brands do Amazon.com fans like most?

Amazon.com fans show strongest brand affinity for Google Drive (1.75×), Yahoo!奇摩名人娛樂 (1.74×), and Savannah Guthrie (2.14×) over the country average.

Where do Amazon.com fans live in United States?

Amazon.com fans in United States are most concentrated in California (reach 5,067,924), Texas (reach 4,249,545), and Florida (reach 3,894,090). These three regions account for the largest share of the active audience.

What other brands do Amazon.com fans also like?

Beyond Amazon.com itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.74×), Savannah Guthrie (2.14×), LabCorp (2.03×), and Google News (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.