Top 50 Fashions in United States
This curated ranking covers the 50 largest fashions in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 70 fashions tracked in United States, the 50 ranked here account for the largest measured audience reach. Amazon.com, Nordstrom and T.J.Maxx lead the list with a combined estimated audience of 152,467,028 people. Across all 50 entries the average audience size is 6,904,670, and the largest, Amazon.com, reaches around 57,554,446 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Amazon.com |
57,554,446 | 23.7% | Fashion | Shopping |
| 2 |  Nordstrom |
54,915,835 | 97.6% | Fashion | Shopping |
| 3 |  T.J.Maxx |
39,996,747 | 81.2% | Fashion | Shopping |
| 4 |  Fashion Nova |
34,093,974 | 81.7% | Fashion | Shopping |
| 5 |  H&M |
27,059,107 | 11.7% | Fashion | Shopping |
| 6 |  Anthropologie |
24,887,765 | 61.0% | Fashion | Shopping |
| 7 |  Urban Outfitters |
22,052,415 | 44.9% | Fashion | Shopping |
| 8 |  Zara |
14,460,565 | 11.4% | Fashion | Shopping |
| 9 |  AliExpress |
13,361,532 | 8.0% | Fashion | Shopping |
| 10 |  Aerie |
12,633,941 | 81.5% | Fashion | Shopping |
| 11 |  Primark |
7,868,036 | 8.6% | Fashion | Shopping |
| 12 |  Talbots |
7,199,010 | 79.2% | Fashion | Shopping |
| 13 |  SHEIN |
5,277,604 | 21.0% | Fashion | Shopping |
| 14 |  Mango |
4,958,964 | 7.1% | Fashion | Shopping |
| 15 |  Rent the Runway |
3,781,774 | 86.0% | Fashion | Shopping |
| 16 |  Dolls Kill |
2,332,700 | 63.4% | Fashion | Shopping |
| 17 |  AllSaints |
2,121,955 | 19.6% | Fashion | Shopping |
| 18 |  Lulus |
1,660,226 | 55.4% | Fashion | Shopping |
| 19 |  Rue La La |
1,180,263 | 82.3% | Fashion | Shopping |
| 20 |  Stradivarius |
1,058,655 | 2.0% | Fashion | Shopping |
| 21 |  Brandy Melville USA |
1,031,974 | 96.0% | Fashion | Shopping |
| 22 |  Maje |
949,895 | 10.6% | Fashion | Shopping |
| 23 |  And Other Stories |
926,444 | 15.2% | Fashion | Shopping |
| 24 |  C&A |
755,721 | 1.8% | Fashion | Shopping |
| 25 |  OUTFITTERS |
649,756 | 20.4% | Fashion | Shopping |
| 26 |  TK Maxx |
496,391 | 1.4% | Fashion | Shopping |
| 27 |  Blush Boutique |
361,403 | 58.0% | Fashion | Shopping |
| 28 |  Nolita |
228,612 | 65.5% | Fashion | Shopping |
| 29 |  ZARA MEN |
220,591 | 14.6% | Fashion | Shopping |
| 30 |  J. D. Williams |
214,559 | 4.0% | Fashion | Shopping |
| 31 |  Human Made |
170,947 | 6.0% | Fashion | Fashion & Accessoires |
| 32 |  NISSA |
138,516 | 7.9% | Fashion | Shopping |
| 33 |  Souq |
118,462 | 5.2% | Fashion | Shopping |
| 34 |  rapsodia |
91,322 | 7.7% | Fashion | Shopping |
| 35 |  Pimkie |
75,008 | 1.8% | Fashion | Shopping |
| 36 |  Netshoes |
63,787 | 0.5% | Fashion | Shopping |
| 37 |  Takko Fashion DE |
45,301 | 0.9% | Fashion | Shopping |
| 38 |  Gap Inc. |
35,513 | 0.3% | Fashion | Shopping |
| 39 |  Noize |
30,332 | 19.8% | Fashion | Shopping |
| 40 |  Zalando Lounge |
28,578 | 0.6% | Fashion | Shopping |
| 41 |  BAUR |
25,871 | 0.5% | Fashion | Shopping |
| 42 |  Otto GmbH |
22,108 | 1.7% | Fashion | Shopping |
| 43 |  Next Fashion |
22,068 | 37.1% | Fashion | Shopping |
| 44 |  Boozt |
13,819 | 0.1% | Fashion | Shopping |
| 45 |  limango |
10,791 | 0.3% | Fashion | Shopping |
| 46 |  ASOS.com |
10,589 | 0.1% | Fashion | Shopping |
| 47 |  Vente privee |
10,583 | 0.1% | Fashion | Shopping |
| 48 |  Gerry Weber |
10,137 | 0.3% | Fashion | Shopping |
| 49 |  Freedom Australia |
9,471 | 33.7% | Fashion | Shopping |
| 50 |  Topshop |
9,443 | 0.2% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in United States?
Amazon.com currently leads with an estimated audience of 57,554,446 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.