Rascasse Audience Intelligence

AllSaints Target Market in United States

A data profile of the people who buy, follow and care about AllSaints in United States — modelled from more than twelve digital signal sources. AllSaints has an estimated audience of 1,767,434 people in United States.

#17among Fashion in United States#1610among Brand in United States#278in Shopping

The average AllSaints fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Zimmermann, Skateboarder (magazine), Mongoose (bicycles), with strongest over-indexing on Zimmermann (30.32× the country average).

Demographically, the AllSaints audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AllSaints fan in United States is more female, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Zimmermann.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AllSaints profile in United States.

Audience size
1.8M
in United States
Gender
60.8%♀
39.2% male
Age
36.6
average years
Country rank
#15682
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AllSaints

60.8% are female, 39.2% are male, average age 36.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for AllSaints audience in United States
MetricValue
Female60.8%
Male39.2%
Average age36.6
Estimated audience size1,767,434
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the AllSaints audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

25.6%

of the worldwide AllSaints audience comes from United States.

Worldwide audience distribution share by country for AllSaints
CountryShare
United Kingdom27.4%
United States25.6%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AllSaints audience in United States is strongest.

Fig. 05

Top regions by affinity

AllSaints customers by region in United States
#RegionReachAffinity×
01California~500K3.08×
02New York~200K2.72×
03Nevada~30K2.29×
04Arizona~60K2.13×
05New Jersey~80K2.08×
06Washington~60K1.92×
07Minnesota~40K1.87×
08Washington, District of Columbia~8K1.84×
09Florida~200K1.79×
10Hawaii~10K1.65×
11Illinois~70K1.47×
12Texas~200K1.36×
13Massachusetts~40K1.35×
14Connecticut~20K1.21×
15Maryland~30K1.15×
16Oregon~20K1.10×
17Virginia~40K1.00×
18Colorado~20K0.94×
19Pennsylvania~50K0.93×
20Utah~10K0.92×
21Georgia~40K0.90×
22Rhode Island~4K0.89×
23Kansas~10K0.83×
24Delaware~3K0.83×
25Ohio~40K0.80×
26Tennessee~20K0.80×
27Michigan~30K0.77×
28Oklahoma~10K0.77×
29South Dakota~3K0.77×
30Vermont~2K0.77×
31Alaska~2K0.74×
32Wisconsin~20K0.70×
33New Hampshire~4K0.70×
34New Mexico~5K0.68×
35Idaho~5K0.68×
36Maine~4K0.68×
37North Carolina~30K0.67×
38North Dakota~2K0.67×
39Montana~3K0.66×
40Indiana~20K0.63×
41Missouri~10K0.62×
42Nebraska~4K0.61×
43Iowa~7K0.60×
44South Carolina~10K0.59×
45Louisiana~10K0.58×
46West Virginia~4K0.58×
47Arkansas~6K0.54×
48Alabama~10K0.52×
49Mississippi~6K0.51×
50Kentucky~9K0.49×
Fig. 06

Affinity by region

Affinity by region — AllSaints, United States
0.49×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AllSaints audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AllSaints audience
#·InterestCategoryAffinity×
01Robert Williams (artist)Person34.27×
02Fox (clothing)Movies & TV33.70×
03ZimmermannHome & Garden30.32×
04Bec and BridgeFashion & Accessoires27.15×
05Mongoose (bicycles)Cars & Mobility23.45×
06Skateboarder (magazine)Sports21.31×
07Fuse (TV channel)Movies & TV19.73×
08Yohji YamamotoFashion & Accessoires19.31×
09Alice + OliviaFashion & Accessoires16.44×
10Gisele BündchenFashion & Accessoires11.08×
11Digital paintingArts & Culture10.78×
12Rick OwensFashion & Accessoires9.55×
13Max MaraFashion & Accessoires9.39×
14Maison MargielaFashion & Accessoires8.90×
15Cotton OnFashion & Accessoires8.46×
16Men's FashionFashion & Accessoires5.12×
17DeviantArtInternet & Social Media5.09×
18YouTube MusicInternet & Social Media3.32×
191080iTechnology & Electronics2.44×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AllSaints audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AllSaints audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
Design AffinityPREMIUM1.89×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AllSaints audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
SpiritualityBALANCE0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AllSaints's target market in United States?

AllSaints's target market in United States covers an estimated 1,767,434 people, concentrated in California and New York.

02

What is the gender split and age of AllSaints customers?

60.8% of the AllSaints audience are female, 39.2% are male, with an average age of 36.6 years.

03

Which brands do AllSaints fans like most?

AllSaints fans show strongest brand affinity for Zimmermann (30.32×), Skateboarder (magazine) (21.31×), and Mongoose (bicycles) (23.45×) over the country average.

04

Where do AllSaints fans live in United States?

AllSaints fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do AllSaints fans also like?

Beyond AllSaints itself, the audience over-indexes on Skateboarder (magazine) (21.31×), Mongoose (bicycles) (23.45×), Robert Williams (artist) (34.27×), and Digital painting (10.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See AllSaints audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AllSaints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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