AllSaints Audience in United States

AllSaints logo

AllSaints has an estimated audience of 1,464,879 people in United States. 60.8% are female, 39.2% are male, average age 36.6. Top regions: California, New York, Florida. Top brand affinities: Zimmermann, Skateboarder (magazine), Mongoose (bicycles), Digital painting, DeviantArt.

The average AllSaints fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Zimmermann, Skateboarder (magazine), Mongoose (bicycles), with strongest over-indexing on Zimmermann (30.32× the country average). Demographically, the AllSaints audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of AllSaints fans

Demographic split for AllSaints audience in United States
MetricValue
Female60.8%
Male39.2%
Average age36.6
Estimated audience size1,464,879

Audience persona

The typical AllSaints fan in United States is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Zimmermann.

Top regions in United States

Top regions ranked by reach for AllSaints in United States
RegionReachAffinity
California594,8883.69×
New York268,9643.29×
Florida172,1281.74×
Texas163,6731.3×
New Jersey87,2262.34×
Illinois80,4231.65×
Washington66,8052.27×
Pennsylvania48,3690.98×
Massachusetts46,8911.62×
Georgia41,1680.91×
Virginia40,0601.12×
Arizona38,2581.28×
Nevada34,5912.44×
Maryland33,0841.31×
Michigan30,1710.79×
North Carolina29,9370.68×
Ohio27,2970.6×
Tennessee24,0080.82×
Colorado23,5631.02×
Oregon20,2281.2×
Connecticut19,0791.3×
Minnesota16,8770.8×
Indiana16,4100.61×
Wisconsin13,2140.6×
Utah13,1751×
Missouri12,8960.55×
South Carolina11,5490.52×
Hawaii11,3711.81×
Washington, District of Columbia9,6952.2×
Louisiana8,8540.47×
Oklahoma8,5100.52×
Alabama7,2580.35×
Kentucky6,9030.38×
Kansas6,0620.53×
Iowa5,0430.42×
Arkansas4,4780.37×
Rhode Island4,1720.89×
Idaho4,1550.57×
New Mexico4,1550.57×
Mississippi4,0160.33×
New Hampshire3,8750.67×
Nebraska3,0570.42×
Maine2,9590.56×
Delaware2,6030.64×
West Virginia2,0980.31×
Montana1,6780.41×
Alaska1,6210.52×
Vermont1,5090.59×
South Dakota1,0460.31×
North Dakota9330.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AllSaints audience
BrandAffinityCategory
Zimmermann30.32×Home & Garden
Skateboarder (magazine)21.31×Sports
Mongoose (bicycles)23.45×Cars & Mobility
Digital painting10.78×Arts & Culture
DeviantArt5.09×Internet & Social Media
Beauty1.75×Beauty & Wellness
Fuse (TV channel)19.73×Movies & TV
YouTube Music3.32×Internet & Social Media
Robert Williams (artist)34.27×
Maison Margiela8.9×Fashion & Accessoires
Fox (clothing)33.7×Movies & TV
Rick Owens9.55×Fashion & Accessoires
Cotton On8.46×Fashion & Accessoires
Alice + Olivia16.44×Fashion & Accessoires
Max Mara9.39×Fashion & Accessoires
Bec and Bridge27.15×Fashion & Accessoires
1080i2.44×Technology & Electronics
Yohji Yamamoto19.31×Fashion & Accessoires
Men's Fashion5.12×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.15×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AllSaints audience
TraitClusterScore
SustainabilityBALANCE4.33
Design AffinityPREMIUM3.42
Luxury OrientationPREMIUM3.39
Quality AwarenessPREMIUM2.22
IndulgenceJOY1.95
Early Adopter MentalityPOWER1.88

Worldwide distribution

Worldwide audience distribution share by country for AllSaints
CountryShare
United States24.6%
United Kingdom22.4%
Japan5.2%

See AllSaints audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does AllSaints have in United States?

AllSaints has an estimated audience of 1,464,879 people in United States, concentrated in California and New York.

What is the gender split and age of AllSaints fans?

60.8% of AllSaints fans are female, 39.2% are male, with an average age of 36.6 years.

Which brands do AllSaints fans like most?

AllSaints fans show strongest brand affinity for Zimmermann (30.32×), Skateboarder (magazine) (21.31×), and Mongoose (bicycles) (23.45×) over the country average.

Where do AllSaints fans live in United States?

AllSaints fans in United States are most concentrated in California (reach 594,888), New York (reach 268,964), and Florida (reach 172,128). These three regions account for the largest share of the active audience.

What other brands do AllSaints fans also like?

Beyond AllSaints itself, the audience over-indexes on Skateboarder (magazine) (21.31×), Mongoose (bicycles) (23.45×), Digital painting (10.78×), and DeviantArt (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AllSaints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.