Maison Margiela Audience in United States

Maison Margiela logo

Maison Margiela has an estimated audience of 4,131,778 people in United States. 68.0% are female, 32.0% are male, average age 30.9. Top regions: California, New York, Texas. Top brand affinities: Alexander McQueen (brand), Lanvin (clothing), Style (TV series), Givenchy, Valentino.

The average Maison Margiela fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alexander McQueen (brand), Lanvin (clothing), Style (TV series), with strongest over-indexing on Alexander McQueen (brand) (70.43× the country average). Demographically, the Maison Margiela audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Maison Margiela fans

Demographic split for Maison Margiela audience in United States
MetricValue
Female68.0%
Male32.0%
Average age30.9
Estimated audience size4,131,778

Audience persona

The typical Maison Margiela fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Alexander McQueen (brand).

Top regions in United States

Top regions ranked by reach for Maison Margiela in United States
RegionReachAffinity
California975,4552.15×
New York612,4762.65×
Texas478,5341.35×
Florida379,9821.36×
Georgia237,1761.86×
Illinois230,2941.67×
Pennsylvania194,5841.4×
New Jersey184,8771.76×
North Carolina135,4621.09×
Maryland127,8501.8×
Virginia124,9591.24×
Massachusetts112,4711.38×
Ohio104,0940.82×
Michigan102,1230.95×
Washington99,8431.2×
Arizona84,0541×
Tennessee69,2850.84×
Missouri63,7830.96×
Indiana63,3000.84×
Nevada57,4321.44×
South Carolina54,4580.88×
Connecticut53,7741.3×
Louisiana51,2730.96×
Colorado49,9660.77×
Oregon45,1600.95×
Alabama44,6970.77×
Wisconsin43,9610.71×
Minnesota42,5180.72×
Kentucky32,4540.63×
Oklahoma31,9160.7×
Washington, District of Columbia26,8242.16×
Utah26,0250.7×
Mississippi25,8430.76×
Hawaii24,1311.36×
Arkansas22,6600.67×
Kansas19,3570.59×
Iowa17,2940.51×
Rhode Island15,1111.15×
Delaware15,0041.32×
New Mexico13,2020.64×
Nebraska10,5880.51×
New Hampshire9,8580.61×
Idaho9,7460.47×
West Virginia9,3200.48×
Maine7,4910.51×
Montana4,2950.37×
Alaska4,1980.47×
Vermont4,0610.56×
South Dakota3,2870.34×
North Dakota3,2010.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maison Margiela audience
BrandAffinityCategory
Alexander McQueen (brand)70.43×Fashion & Accessoires
Lanvin (clothing)47.73×Fashion & Accessoires
Style (TV series)56.41×Movies & TV
Givenchy20×Fashion & Accessoires
Valentino28.13×Fashion & Accessoires
Macy's7.04×Shopping
Céline31.41×Fashion & Accessoires
Moschino33.33×Fashion & Accessoires
Karl Lagerfeld32×Fashion & Accessoires
Harry Winston28.79×Fashion & Accessoires
Chloé24.05×Fashion & Accessoires
Stella McCartney20.8×Fashion & Accessoires
Expensive Taste10.79×Business & Career
Balenciaga11.63×Fashion & Accessoires
Aesop27.66×Beauty & Wellness
Bergdorf Goodman12.81×Fashion & Accessoires
Miu Miu20.39×Fashion & Accessoires
Jimmy Choo18.6×Fashion & Accessoires
Diptyque28.36×Beauty & Wellness
Burberry12.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maison Margiela audience
TraitClusterScore
Luxury OrientationPREMIUM3.94
Quality AwarenessPREMIUM3.18
Early Adopter MentalityPOWER2.94
Design AffinityPREMIUM2.82
LGBTQ+ IdentityOPEN2.53
Family OrientationCONSERVATISM2.3

Worldwide distribution

Worldwide audience distribution share by country for Maison Margiela
CountryShare
China23.7%
Japan22.3%
United States14.5%

See Maison Margiela audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Maison Margiela have in United States?

Maison Margiela has an estimated audience of 4,131,778 people in United States, concentrated in California and New York.

What is the gender split and age of Maison Margiela fans?

68.0% of Maison Margiela fans are female, 32.0% are male, with an average age of 30.9 years.

Which brands do Maison Margiela fans like most?

Maison Margiela fans show strongest brand affinity for Alexander McQueen (brand) (70.43×), Lanvin (clothing) (47.73×), and Style (TV series) (56.41×) over the country average.

Where do Maison Margiela fans live in United States?

Maison Margiela fans in United States are most concentrated in California (reach 975,455), New York (reach 612,476), and Texas (reach 478,534). These three regions account for the largest share of the active audience.

What other brands do Maison Margiela fans also like?

Beyond Maison Margiela itself, the audience over-indexes on Lanvin (clothing) (47.73×), Style (TV series) (56.41×), Givenchy (20×), and Valentino (28.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maison Margiela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.