Rascasse Audience Intelligence

Maison Margiela Target Market in United States

A data profile of the people who buy, follow and care about Maison Margiela in United States — modelled from more than twelve digital signal sources. Maison Margiela has an estimated audience of 4,185,030 people in United States.

#23among Luxury fashion in United States#794among Brand in United States#378in Fashion & Accessoires

The average Maison Margiela fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Alexander McQueen (brand), Lanvin (clothing), Style (TV series), with strongest over-indexing on Alexander McQueen (brand) (70.43× the country average).

Demographically, the Maison Margiela audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maison Margiela fan in United States is more female, around 30.9 years old, with strong Indulgence tendencies and a notable affinity for Alexander McQueen (brand).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maison Margiela profile in United States.

Audience size
4.2M
in United States
Gender
68.0%♀
32.0% male
Age
30.9
average years
Country rank
#7745
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maison Margiela

68.0% are female, 32.0% are male, average age 30.9.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Maison Margiela audience in United States
MetricValue
Female68.0%
Male32.0%
Average age30.9
Estimated audience size4,185,030
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Maison Margiela audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Maison Margiela audience comes from United States.

Worldwide audience distribution share by country for Maison Margiela
CountryShare
China23.3%
Japan22.0%
United States14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maison Margiela audience in United States is strongest.

Fig. 05

Top regions by affinity

Maison Margiela customers by region in United States
#RegionReachAffinity×
01New York~600K2.43×
02Washington, District of Columbia~30K2.09×
03California~900K1.98×
04Georgia~200K1.80×
05Maryland~100K1.72×
06New Jersey~200K1.66×
07Illinois~200K1.56×
08Nevada~60K1.50×
09Florida~400K1.40×
10Texas~500K1.37×
11Hawaii~20K1.36×
12Pennsylvania~200K1.35×
13Massachusetts~100K1.34×
14Delaware~20K1.34×
15Connecticut~50K1.30×
16Virginia~100K1.25×
17Washington~90K1.13×
18Rhode Island~10K1.13×
19North Carolina~100K1.11×
20Arizona~90K1.10×
21Louisiana~50K0.99×
22Michigan~100K0.93×
23Oregon~40K0.92×
24Missouri~60K0.91×
25South Carolina~60K0.91×
26Indiana~70K0.88×
27Alabama~50K0.86×
28Tennessee~70K0.83×
29Mississippi~30K0.81×
30Ohio~100K0.80×
31Colorado~50K0.79×
32Utah~30K0.76×
33Wisconsin~50K0.73×
34New Mexico~10K0.72×
35Oklahoma~30K0.71×
36Minnesota~40K0.70×
37Kentucky~40K0.68×
38Arkansas~20K0.68×
39Vermont~5K0.67×
40New Hampshire~10K0.65×
41Alaska~6K0.63×
42Kansas~20K0.61×
43Maine~9K0.58×
44Nebraska~10K0.57×
45West Virginia~10K0.57×
46Idaho~10K0.56×
47North Dakota~5K0.54×
48Iowa~20K0.53×
49South Dakota~5K0.52×
50Montana~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Maison Margiela, United States
0.50×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maison Margiela audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maison Margiela audience
#·InterestCategoryAffinity×
01Alexander McQueen (brand)Fashion & Accessoires70.43×
02Style (TV series)Movies & TV56.41×
03Lanvin (clothing)Fashion & Accessoires47.73×
04MoschinoFashion & Accessoires33.33×
05Karl LagerfeldFashion & Accessoires32.00×
06CélineFashion & Accessoires31.41×
07Harry WinstonFashion & Accessoires28.79×
08Acne StudiosFashion & Accessoires28.39×
09ValentinoFashion & Accessoires28.13×
10AesopBeauty & Wellness27.66×
11ChloéFashion & Accessoires24.05×
12Stella McCartneyFashion & Accessoires20.80×
13Miu MiuFashion & Accessoires20.39×
14GivenchyFashion & Accessoires20.00×
15Jimmy ChooFashion & Accessoires18.60×
16Bergdorf GoodmanFashion & Accessoires12.81×
17Marco's PizzaFood & Beverages12.58×
18BalenciagaFashion & Accessoires11.63×
19Expensive TasteBusiness & Career10.79×
20Macy'sShopping7.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maison Margiela audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maison Margiela audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.08×
Luxury OrientationPREMIUM2.91×
Quality AwarenessPREMIUM2.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maison Margiela audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Community OrientationOPEN0.56×
Need for SecurityCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maison Margiela's target market in United States?

Maison Margiela's target market in United States covers an estimated 4,185,030 people, concentrated in California and New York.

02

What is the gender split and age of Maison Margiela customers?

68.0% of the Maison Margiela audience are female, 32.0% are male, with an average age of 30.9 years.

03

Which brands do Maison Margiela fans like most?

Maison Margiela fans show strongest brand affinity for Alexander McQueen (brand) (70.43×), Lanvin (clothing) (47.73×), and Style (TV series) (56.41×) over the country average.

04

Where do Maison Margiela fans live in United States?

Maison Margiela fans in United States are most concentrated in California (reach ~900K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Maison Margiela fans also like?

Beyond Maison Margiela itself, the audience over-indexes on Lanvin (clothing) (47.73×), Style (TV series) (56.41×), Valentino (28.13×), and Givenchy (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Maison Margiela audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maison Margiela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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