Moschino Audience in United States

Moschino logo

Moschino has an estimated audience of 1,960,344 people in United States. 63.7% are female, 36.3% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Lanvin (clothing), Macy's, Comme des Garçons, Stella McCartney, Chloé.

The average Moschino fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lanvin (clothing), Macy's, Comme des Garçons, with strongest over-indexing on Lanvin (clothing) (31.01× the country average). Demographically, the Moschino audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Moschino fans

Demographic split for Moschino audience in United States
MetricValue
Female63.7%
Male36.3%
Average age35.0
Estimated audience size1,960,344

Audience persona

The typical Moschino fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Lanvin (clothing).

Top regions in United States

Top regions ranked by reach for Moschino in United States
RegionReachAffinity
California360,7841.67×
Texas284,0021.69×
New York261,4182.39×
Florida233,3941.76×
Georgia93,3291.55×
Illinois88,3561.35×
New Jersey88,1231.77×
Pennsylvania80,2461.22×
North Carolina59,7761.01×
Arizona56,7701.42×
Maryland56,0021.66×
Virginia53,2691.12×
Massachusetts49,2331.27×
Ohio44,9810.74×
Michigan44,5590.87×
Washington37,1280.94×
Tennessee36,8790.94×
Alabama33,4571.22×
Louisiana31,4101.24×
South Carolina30,7911.04×
Indiana28,6910.8×
Nevada27,6271.46×
Colorado27,1580.88×
Connecticut26,9201.37×
Missouri26,5180.84×
Wisconsin23,7620.81×
Minnesota18,8570.67×
Oregon18,3860.82×
Kentucky17,2160.7×
Oklahoma16,6340.76×
Mississippi14,7760.91×
Utah12,1730.69×
Arkansas12,1100.75×
Kansas12,0210.78×
Washington, District of Columbia10,6281.8×
New Mexico8,9980.92×
Iowa8,7750.54×
Hawaii7,3130.87×
Nebraska7,2080.73×
Rhode Island6,8691.1×
Delaware6,3351.17×
Idaho5,1170.52×
New Hampshire4,6710.6×
West Virginia4,1230.45×
Maine3,6200.52×
Alaska2,2720.54×
Montana2,1670.4×
South Dakota1,8440.41×
Vermont1,7810.52×
North Dakota1,6520.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moschino audience
BrandAffinityCategory
Lanvin (clothing)31.01×Fashion & Accessoires
Macy's6.92×Shopping
Comme des Garçons27.38×Fashion & Accessoires
Stella McCartney25.64×Fashion & Accessoires
Chloé29.09×Fashion & Accessoires
Maison Margiela24.62×Fashion & Accessoires
Net-a-Porter14.85×Shopping
Louis Vuitton8.07×Fashion & Accessoires
Christian Louboutin20.1×Fashion & Accessoires
Hermès12.48×Fashion & Accessoires
Alexander McQueen (brand)27.66×Fashion & Accessoires
Michael Kors11×Fashion & Accessoires
Pandora13×Fashion & Accessoires
Marc Jacobs13.51×Fashion & Accessoires
Balmain20×Fashion & Accessoires
Luxury Lifestyle11.18×Shopping
Patek Philippe17.25×Fashion & Accessoires
Expensive Taste9.53×Business & Career
Max Mara21.76×Fashion & Accessoires
Ready-to-wear11.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moschino audience
TraitClusterScore
Design AffinityPREMIUM3.06
Luxury OrientationPREMIUM2.58
IndulgenceJOY2.02
SustainabilityBALANCE1.98
Early Adopter MentalityPOWER1.95
LGBTQ+ IdentityOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Moschino
CountryShare
United States16.4%
United Kingdom10.5%
Germany8.7%

See Moschino audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Moschino have in United States?

Moschino has an estimated audience of 1,960,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Moschino fans?

63.7% of Moschino fans are female, 36.3% are male, with an average age of 35.0 years.

Which brands do Moschino fans like most?

Moschino fans show strongest brand affinity for Lanvin (clothing) (31.01×), Macy's (6.92×), and Comme des Garçons (27.38×) over the country average.

Where do Moschino fans live in United States?

Moschino fans in United States are most concentrated in California (reach 360,784), Texas (reach 284,002), and New York (reach 261,418). These three regions account for the largest share of the active audience.

What other brands do Moschino fans also like?

Beyond Moschino itself, the audience over-indexes on Macy's (6.92×), Comme des Garçons (27.38×), Stella McCartney (25.64×), and Chloé (29.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moschino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.