Rascasse Audience Intelligence

Alexander McQueen (brand) Target Market in United States

A data profile of the people who buy, follow and care about Alexander McQueen (brand) in United States — modelled from more than twelve digital signal sources. Alexander McQueen (brand) has an estimated audience of 2,200,930 people in United States.

#36among Luxury fashion in United States#1338among Brand in United States#599in Fashion & Accessoires

The average Alexander McQueen (brand) fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick Owens, Coach, Miu Miu, with strongest over-indexing on Rick Owens (29.9× the country average).

Demographically, the Alexander McQueen (brand) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alexander McQueen (brand) fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Rick Owens.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alexander McQueen (brand) profile in United States.

Audience size
2.2M
in United States
Gender
65.4%♀
34.6% male
Age
37.7
average years
Country rank
#13192
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alexander McQueen (brand)

65.4% are female, 34.6% are male, average age 37.7.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Alexander McQueen (brand) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age37.7
Estimated audience size2,200,930
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Alexander McQueen (brand) audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Alexander McQueen (brand) audience comes from United States.

Worldwide audience distribution share by country for Alexander McQueen (brand)
CountryShare
United States15.1%
China12.9%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alexander McQueen (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Alexander McQueen (brand) customers by region in United States
#RegionReachAffinity×
01New York~200K1.93×
02Nevada~40K1.80×
03California~400K1.78×
04Arizona~80K1.78×
05Georgia~100K1.70×
06Texas~300K1.64×
07Florida~200K1.62×
08Washington, District of Columbia~10K1.58×
09New Jersey~90K1.51×
10Maryland~60K1.50×
11Louisiana~40K1.42×
12Illinois~100K1.40×
13Massachusetts~60K1.26×
14Michigan~70K1.22×
15Tennessee~50K1.19×
16Alabama~40K1.19×
17Connecticut~30K1.16×
18North Carolina~70K1.10×
19Virginia~60K1.09×
20Rhode Island~8K1.09×
21Delaware~7K1.07×
22South Carolina~40K1.06×
23Pennsylvania~80K1.02×
24Mississippi~20K1.01×
25Colorado~30K0.94×
26New Mexico~10K0.93×
27Washington~40K0.91×
28Indiana~40K0.91×
29Ohio~60K0.84×
30Oregon~20K0.84×
31Missouri~30K0.82×
32Arkansas~20K0.82×
33Oklahoma~20K0.78×
34Hawaii~7K0.77×
35Wisconsin~30K0.74×
36Kentucky~20K0.74×
37Kansas~10K0.69×
38Minnesota~20K0.68×
39Utah~10K0.67×
40Nebraska~7K0.66×
41Alaska~3K0.59×
42New Hampshire~5K0.58×
43Maine~5K0.58×
44Vermont~2K0.58×
45Iowa~10K0.57×
46North Dakota~3K0.55×
47Idaho~6K0.54×
48West Virginia~5K0.51×
49Montana~3K0.50×
50South Dakota~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Alexander McQueen (brand), United States
0.49×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alexander McQueen (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alexander McQueen (brand) audience
#·InterestCategoryAffinity×
01Rick OwensFashion & Accessoires29.90×
02Max MaraFashion & Accessoires28.08×
03Emilio PucciFashion & Accessoires27.16×
04BalmainFashion & Accessoires24.77×
05Miu MiuFashion & Accessoires24.24×
06Maison MargielaFashion & Accessoires23.61×
07BaccaratGames22.74×
08LongchampFashion & Accessoires22.39×
09Bottega VenetaFashion & Accessoires17.63×
10Jimmy ChooFashion & Accessoires16.86×
11J.Crew FactoryShopping15.08×
12GivenchyFashion & Accessoires13.13×
13VersaceFashion & Accessoires13.00×
14BalenciagaFashion & Accessoires12.21×
15Bergdorf GoodmanFashion & Accessoires11.89×
16CoachFashion & Accessoires11.64×
17HermèsFashion & Accessoires10.98×
18Tory BurchFashion & Accessoires10.49×
19Neiman MarcusFashion & Accessoires8.50×
20Nordstrom rackFashion & Accessoires6.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alexander McQueen (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alexander McQueen (brand) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.30×
Luxury OrientationPREMIUM3.81×
Design AffinityPREMIUM3.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alexander McQueen (brand) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alexander McQueen (brand)'s target market in United States?

Alexander McQueen (brand)'s target market in United States covers an estimated 2,200,930 people, concentrated in California and Texas.

02

What is the gender split and age of Alexander McQueen (brand) customers?

65.4% of the Alexander McQueen (brand) audience are female, 34.6% are male, with an average age of 37.7 years.

03

Which brands do Alexander McQueen (brand) fans like most?

Alexander McQueen (brand) fans show strongest brand affinity for Rick Owens (29.9×), Coach (11.64×), and Miu Miu (24.24×) over the country average.

04

Where do Alexander McQueen (brand) fans live in United States?

Alexander McQueen (brand) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alexander McQueen (brand) fans also like?

Beyond Alexander McQueen (brand) itself, the audience over-indexes on Coach (11.64×), Miu Miu (24.24×), Balmain (24.77×), and Maison Margiela (23.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alexander McQueen (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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