Rascasse Audience Intelligence

Max Mara Target Market in United States

A data profile of the people who buy, follow and care about Max Mara in United States — modelled from more than twelve digital signal sources. Max Mara has an estimated audience of 2,957,906 people in United States.

#5among Mainstream fashion in United States#1069among Brand in United States#491in Fashion & Accessoires

The average Max Mara fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include Discovery Kids, Furla, COS, with strongest over-indexing on Discovery Kids (138.68× the country average).

Demographically, the Max Mara audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Max Mara fan in United States is more female, around 32.8 years old, with strong Design Affinity tendencies and a notable affinity for Discovery Kids.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Mara profile in United States.

Audience size
3M
in United States
Gender
69.3%♀
30.7% male
Age
32.8
average years
Country rank
#10427
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Max Mara

69.3% are female, 30.7% are male, average age 32.8.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Max Mara audience in United States
MetricValue
Female69.3%
Male30.7%
Average age32.8
Estimated audience size2,957,906
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Max Mara audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Max Mara audience comes from United States.

Worldwide audience distribution share by country for Max Mara
CountryShare
Italy21.5%
Japan12.6%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Mara audience in United States is strongest.

Fig. 05

Top regions by affinity

Max Mara customers by region in United States
#RegionReachAffinity×
01New York~700K4.51×
02Washington, District of Columbia~30K3.17×
03New Jersey~200K2.80×
04Massachusetts~200K2.74×
05California~900K2.69×
06Hawaii~30K2.67×
07Washington~100K2.16×
08Illinois~200K1.94×
09Virginia~100K1.71×
10Connecticut~50K1.63×
11Maryland~70K1.40×
12Rhode Island~10K1.16×
13Michigan~70K0.96×
14Pennsylvania~90K0.95×
15Nevada~30K0.94×
16Florida~200K0.91×
17Oregon~30K0.91×
18Vermont~5K0.91×
19Georgia~80K0.87×
20Minnesota~40K0.87×
21New Hampshire~9K0.81×
22Delaware~6K0.79×
23Alaska~5K0.79×
24Maine~8K0.78×
25Colorado~30K0.74×
26South Dakota~5K0.74×
27North Dakota~5K0.74×
28Montana~6K0.68×
29Texas~200K0.67×
30West Virginia~9K0.66×
31North Carolina~60K0.64×
32Utah~20K0.64×
33Idaho~9K0.62×
34Arizona~40K0.60×
35Kentucky~20K0.58×
36New Mexico~9K0.58×
37Wisconsin~30K0.57×
38Nebraska~8K0.57×
39Ohio~50K0.56×
40Indiana~30K0.56×
41Arkansas~10K0.56×
42Mississippi~10K0.55×
43Tennessee~30K0.54×
44South Carolina~20K0.54×
45Kansas~10K0.53×
46Iowa~10K0.52×
47Alabama~20K0.51×
48Louisiana~20K0.51×
49Missouri~20K0.50×
50Oklahoma~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Max Mara, United States
0.50×1.00×4.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Mara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Mara audience
#·InterestCategoryAffinity×
01Discovery KidsMovies & TV138.68×
02FurlaFashion & Accessoires114.29×
03What to Expect When You're Expecting (film)Movie / TV Show / Series94.28×
04Jil SanderFashion & Accessoires59.51×
05PrintempsFashion & Accessoires55.00×
06Kate BosworthMovies & TV48.90×
07Vegetable farmingHome & Garden40.48×
08COSShopping34.80×
09CrimeaTravel & Leisure31.39×
10ZadarTravel & Leisure30.86×
11ZimmermannHome & Garden27.39×
12JejudoTravel & Leisure26.72×
13Van Cleef & ArpelsFashion & Accessoires23.78×
14Isabel MarantFashion & Accessoires23.00×
15NichijouLiterature22.39×
16Maison MargielaFashion & Accessoires21.15×
17SSENSEShopping20.96×
18Hilary DuffMovies & TV14.67×
19Bergdorf GoodmanFashion & Accessoires12.80×
20AritziaFashion & Accessoires11.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Mara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Mara audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.22×
SustainabilityBALANCE2.93×
Quality AwarenessPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Mara audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
PatriotismCONSERVATISM0.56×
Convenience OrientationPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Max Mara's target market in United States?

Max Mara's target market in United States covers an estimated 2,957,906 people, concentrated in California and New York.

02

What is the gender split and age of Max Mara customers?

69.3% of the Max Mara audience are female, 30.7% are male, with an average age of 32.8 years.

03

Which brands do Max Mara fans like most?

Max Mara fans show strongest brand affinity for Discovery Kids (138.68×), Furla (114.29×), and COS (34.8×) over the country average.

04

Where do Max Mara fans live in United States?

Max Mara fans in United States are most concentrated in California (reach ~900K), New York (reach ~700K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Max Mara fans also like?

Beyond Max Mara itself, the audience over-indexes on Furla (114.29×), COS (34.8×), What to Expect When You're Expecting (film) (94.28×), and Jejudo (26.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Max Mara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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