Max Mara Audience in United States

Max Mara logo

Max Mara has an estimated audience of 2,955,725 people in United States. 69.3% are female, 30.7% are male, average age 32.8. Top regions: California, New York, New Jersey. Top brand affinities: Discovery Kids, Furla, COS, What to Expect When You're Expecting (film), Jejudo.

The average Max Mara fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include Discovery Kids, Furla, COS, with strongest over-indexing on Discovery Kids (138.68× the country average). Demographically, the Max Mara audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Max Mara fans

Demographic split for Max Mara audience in United States
MetricValue
Female69.3%
Male30.7%
Average age32.8
Estimated audience size2,955,725

Audience persona

The typical Max Mara fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Discovery Kids.

Top regions in United States

Top regions ranked by reach for Max Mara in United States
RegionReachAffinity
California946,6662.91×
New York709,7384.3×
New Jersey212,0852.82×
Illinois189,0181.92×
Florida187,5800.94×
Texas184,7930.73×
Massachusetts151,0142.59×
Washington136,5482.3×
Virginia128,5051.78×
Pennsylvania96,5640.97×
Georgia81,2580.89×
Maryland74,9111.47×
Michigan74,0680.96×
North Carolina56,8900.64×
Ohio49,7500.55×
Connecticut48,0921.62×
Colorado36,4210.78×
Hawaii36,2472.85×
Arizona35,8970.59×
Oregon32,7080.97×
Washington, District of Columbia30,4123.42×
Minnesota29,4890.7×
Nevada28,0140.98×
Tennessee27,8900.47×
Indiana27,3380.51×
Wisconsin22,9340.52×
South Carolina22,3000.5×
Missouri21,7360.46×
Kentucky17,3980.47×
Alabama17,2290.42×
Louisiana15,6560.41×
Utah15,4200.58×
Oklahoma11,9660.36×
Rhode Island11,8231.26×
Iowa8,7810.36×
Kansas8,5930.37×
Arkansas8,5510.35×
New Hampshire8,3040.71×
Maine6,7300.64×
Idaho6,1450.41×
Mississippi6,1040.25×
West Virginia5,5560.4×
Delaware5,5240.68×
New Mexico5,3930.36×
Nebraska4,9000.33×
Vermont4,1960.81×
Alaska3,4810.55×
Montana3,0350.37×
Wyoming1,6720.38×
South Dakota1,2760.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Mara audience
BrandAffinityCategory
Discovery Kids138.68×Movies & TV
Furla114.29×Fashion & Accessoires
COS34.8×Shopping
What to Expect When You're Expecting (film)94.28×
Jejudo26.72×Travel & Leisure
Kate Bosworth48.9×Movies & TV
Zadar30.86×Travel & Leisure
Isabel Marant23×Fashion & Accessoires
Crimea31.39×Travel & Leisure
Aritzia11.79×Fashion & Accessoires
Jil Sander59.51×Fashion & Accessoires
Yahoo!ショッピング6.23×
Maison Margiela21.15×Fashion & Accessoires
Hilary Duff14.67×Movies & TV
Zimmermann27.39×Home & Garden
Perfume (Japanese band)20.93×Music & Radio
Bergdorf Goodman12.8×Fashion & Accessoires
Van Cleef & Arpels23.78×Fashion & Accessoires
netaportercom39.87×Fashion & Accessoires
Vegetable farming40.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Mara audience
TraitClusterScore
Luxury OrientationPREMIUM3.8
LGBTQ+ IdentityOPEN2.5
SustainabilityBALANCE2.46
Design AffinityPREMIUM2.26
Family OrientationCONSERVATISM2.21
Quality AwarenessPREMIUM2.06

Worldwide distribution

Worldwide audience distribution share by country for Max Mara
CountryShare
Italy21.5%
Japan12.6%
United States11.3%

See Max Mara audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Max Mara have in United States?

Max Mara has an estimated audience of 2,955,725 people in United States, concentrated in California and New York.

What is the gender split and age of Max Mara fans?

69.3% of Max Mara fans are female, 30.7% are male, with an average age of 32.8 years.

Which brands do Max Mara fans like most?

Max Mara fans show strongest brand affinity for Discovery Kids (138.68×), Furla (114.29×), and COS (34.8×) over the country average.

Where do Max Mara fans live in United States?

Max Mara fans in United States are most concentrated in California (reach 946,666), New York (reach 709,738), and New Jersey (reach 212,085). These three regions account for the largest share of the active audience.

What other brands do Max Mara fans also like?

Beyond Max Mara itself, the audience over-indexes on Furla (114.29×), COS (34.8×), What to Expect When You're Expecting (film) (94.28×), and Jejudo (26.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.