Rascasse Audience Intelligence

American Eagle Outfitters Target Market in United States

A data profile of the people who buy, follow and care about American Eagle Outfitters in United States — modelled from more than twelve digital signal sources. American Eagle Outfitters has an estimated audience of 13,332,428 people in United States.

#2among Mainstream fashion in United States#261among Brand in United States#131in Fashion & Accessoires

The average American Eagle Outfitters fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Eagle Outfitters profile in United States.

Audience size
13.3M
in United States
Gender
68.7%♀
31.3% male
Age
35.2
average years
Country rank
#2662
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Eagle Outfitters

68.7% are female, 31.3% are male, average age 35.2.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for American Eagle Outfitters audience in United States
MetricValue
Female68.7%
Male31.3%
Average age35.2
Estimated audience size13,332,428
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the American Eagle Outfitters audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

51.2%

of the worldwide American Eagle Outfitters audience comes from United States.

Worldwide audience distribution share by country for American Eagle Outfitters
CountryShare
United States51.2%
China4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Eagle Outfitters audience in United States is strongest.

Fig. 05

Top regions by affinity

American Eagle Outfitters customers by region in United States
#RegionReachAffinity×
01West Virginia~100K2.12×
02Pennsylvania~700K1.46×
03Kentucky~200K1.41×
04Michigan~500K1.39×
05Maine~60K1.29×
06Connecticut~200K1.21×
07New York~900K1.18×
08Tennessee~300K1.15×
09Vermont~30K1.15×
10New Hampshire~60K1.11×
11Virginia~400K1.10×
12North Dakota~30K1.07×
13Ohio~400K1.06×
14North Carolina~400K1.06×
15Delaware~40K1.06×
16Maryland~200K1.05×
17Alaska~30K1.05×
18Wisconsin~200K1.04×
19Hawaii~60K1.04×
20Massachusetts~300K1.03×
21Iowa~100K1.02×
22California~1.5M1.01×
23New Jersey~300K1.01×
24Missouri~200K0.99×
25Georgia~400K0.98×
26Utah~100K0.98×
27Indiana~200K0.97×
28Minnesota~200K0.96×
29Washington~300K0.95×
30South Dakota~30K0.93×
31Alabama~200K0.92×
32Rhode Island~40K0.90×
33Illinois~400K0.89×
34Kansas~90K0.88×
35South Carolina~200K0.87×
36Idaho~60K0.87×
37Oregon~100K0.86×
38Arkansas~90K0.86×
39Mississippi~90K0.86×
40Nebraska~60K0.85×
41Texas~1M0.83×
42Florida~700K0.83×
43Louisiana~100K0.81×
44Oklahoma~100K0.81×
45Washington, District of Columbia~30K0.79×
46Montana~30K0.76×
47Nevada~100K0.75×
48Arizona~200K0.74×
49Colorado~200K0.74×
50New Mexico~50K0.74×
Fig. 06

Affinity by region

Affinity by region — American Eagle Outfitters, United States
0.74×1.00×2.12×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Eagle Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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