Top 50 Mainstream fashions in United States
This curated ranking covers the 50 largest mainstream fashions in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 51 mainstream fashions tracked in United States, the 50 ranked here account for the largest measured audience reach. Banana Republic, American Eagle Outfitters and Abercrombie & Fitch lead the list with a combined estimated audience of 48,181,177 people. Across all 50 entries the average audience size is 1,442,791, and the largest, Banana Republic, reaches around 23,039,793 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Banana Republic |
23,039,793 | 64.8% | Mainstream fashion | Fashion & Accessoires |
| 2 |  American Eagle Outfitters |
14,184,027 | 52.4% | Mainstream fashion | Fashion & Accessoires |
| 3 |  Abercrombie & Fitch |
10,957,357 | 56.1% | Mainstream fashion | Fashion & Accessoires |
| 4 |  Max Mara |
2,967,106 | 11.5% | Mainstream fashion | Fashion & Accessoires |
| 5 |  Quiksilver |
2,310,227 | 24.1% | Mainstream fashion | Fashion & Accessoires |
| 6 |  Guess (clothing) |
1,910,567 | 14.8% | Mainstream fashion | Fashion & Accessoires |
| 7 |  River Island |
1,701,038 | 9.6% | Mainstream fashion | Fashion & Accessoires |
| 8 |  Superdry. |
1,610,497 | 12.2% | Mainstream fashion | Fashion & Accessoires |
| 9 |  Lucky Brand |
1,549,645 | 90.9% | Mainstream fashion | Fashion & Accessoires |
| 10 |  Marni (clothing) |
1,504,093 | 19.2% | Mainstream fashion | Fashion & Accessoires |
| 11 |  Bench (British clothing brand) |
1,423,961 | 15.9% | Mainstream fashion | Fashion & Accessoires |
| 12 |  New Look |
985,634 | 6.4% | Mainstream fashion | Fashion & Accessoires |
| 13 |  Levi Strauss |
947,844 | 27.7% | Mainstream fashion | Fashion & Accessoires |
| 14 |  Pepe Jeans |
717,740 | 5.5% | Mainstream fashion | Fashion & Accessoires |
| 15 |  Marco Polo |
652,001 | 6.2% | Mainstream fashion | Fashion & Accessoires |
| 16 |  Scotch and Soda (clothing) |
550,430 | 15.7% | Mainstream fashion | Fashion & Accessoires |
| 17 |  UNITED COLORS OF BENETTON |
532,311 | 7.4% | Mainstream fashion | Fashion & Accessoires |
| 18 |  Ezekiel |
451,226 | 88.8% | Mainstream fashion | Fashion & Accessoires |
| 19 |  Etnies |
354,029 | 30.4% | Mainstream fashion | Fashion & Accessoires |
| 20 |  Mavi Jeans |
344,834 | 6.0% | Mainstream fashion | Fashion & Accessoires |
| 21 |  BONITA |
342,398 | 15.2% | Mainstream fashion | Fashion & Accessoires |
| 22 |  Boden (clothing) |
329,758 | 21.9% | Mainstream fashion | Fashion & Accessoires |
| 23 |  Desigual |
321,710 | 2.6% | Mainstream fashion | Fashion & Accessoires |
| 24 |  JACK & JONES |
256,320 | 5.6% | Mainstream fashion | Fashion & Accessoires |
| 25 |  CINCH JEANS |
248,669 | 79.5% | Mainstream fashion | Fashion & Accessoires |
| 26 |  Replay |
235,487 | 10.5% | Mainstream fashion | Fashion & Accessoires |
| 27 |  Ben Sherman |
224,331 | 20.0% | Mainstream fashion | Fashion & Accessoires |
| 28 |  bogner |
204,449 | 18.6% | Mainstream fashion | Fashion & Accessoires |
| 29 |  JOOP! |
186,133 | 6.8% | Mainstream fashion | Fashion & Accessoires |
| 30 |  Pierre Cardin |
185,947 | 2.4% | Mainstream fashion | Fashion & Accessoires |
| 31 |  Joe’s Jeans |
182,034 | 71.3% | Mainstream fashion | Fashion & Accessoires |
| 32 |  Gina Tricot |
160,273 | 1.4% | Mainstream fashion | Fashion & Accessoires |
| 33 |  Hudson Jeans |
155,273 | 78.3% | Mainstream fashion | Fashion & Accessoires |
| 34 |  Esprit |
120,452 | 5.3% | Mainstream fashion | Fashion & Accessoires |
| 35 |  Tom Tailor |
109,015 | 1.8% | Mainstream fashion | Fashion & Accessoires |
| 36 |  Eterna |
50,898 | 7.7% | Mainstream fashion | Fashion & Accessoires |
| 37 |  LIEBESKIND BERLIN |
33,606 | 6.0% | Mainstream fashion | Fashion & Accessoires |
| 38 |  Cheap Monday |
31,856 | 5.8% | Mainstream fashion | Fashion & Accessoires |
| 39 |  Giesswein |
26,968 | 1.6% | Mainstream fashion | Fashion & Accessoires |
| 40 |  Mexx |
13,348 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 41 |  Hollister Co. |
7,855 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 42 |  VF Corporation |
4,571 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 43 |  Trigema |
3,914 | 0.2% | Mainstream fashion | Fashion & Accessoires |
| 44 |  Pull & Bear |
3,585 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 45 |  Miss Selfridge |
2,803 | 0.2% | Mainstream fashion | Fashion & Accessoires |
| 46 |  Tally Weijl |
1,346 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 47 |  mister*lady |
1,196 | 0.4% | Mainstream fashion | Fashion & Accessoires |
| 48 |  S.Oliver |
368 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 49 |  Armedangels |
327 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 50 |  Street One |
311 | 0.0% | Mainstream fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion in United States?
Banana Republic currently leads with an estimated audience of 23,039,793 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.