Top 51 Mainstream fashions in United States

How to read this list

Rank

Position in the Top 51, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Banana Republic	23M	63.5%	37.3	74.7%	Mainstream fashion
2	American Eagle Outfitters	13M	51.1%	35.2	68.7%	Mainstream fashion
3	Abercrombie & Fitch	11M	54.6%	34.5	68.7%	Mainstream fashion
4	Hollister Co.	4.2M	32.6%	28.7	72.6%	Mainstream fashion
5	Max Mara	3M	11.2%	32.8	69.3%	Mainstream fashion
6	Guess (clothing)	1.9M	14.4%	37.7	72.2%	Mainstream fashion
7	River Island	1.7M	9.4%	30.7	73.1%	Mainstream fashion
8	Superdry.	1.6M	12.2%	31.0	66.2%	Mainstream fashion
9	Lucky Brand	1.5M	90.7%	40.0	77.2%	Mainstream fashion
10	Marni (clothing)	1.5M	17.4%	35.0	72.7%	Mainstream fashion
11	Bench (British clothing brand)	1.4M	15.9%	32.9	84.7%	Mainstream fashion
12	Levi Strauss	957k	30.8%	31.1	60.4%	Mainstream fashion
13	Pepe Jeans	715k	5.5%	36.0	50.7%	Mainstream fashion
14	Marco Polo	682k	6.2%	30.3	42.1%	Mainstream fashion
15	Scotch and Soda (clothing)	566k	14.1%	31.3	52.2%	Mainstream fashion
16	Ezekiel	451k	88.8%	26.7	44.6%	Mainstream fashion
17	UNITED COLORS OF BENETTON	432k	5.9%	30.2	56.8%	Mainstream fashion
18	Etnies	354k	31.3%	31.2	24.6%	Mainstream fashion
19	Mavi Jeans	349k	12.2%	37.4	57.7%	Mainstream fashion
20	Boden (clothing)	342k	22.6%	38.9	77.9%	Mainstream fashion
21	BONITA	341k	14.2%	33.4	67.5%	Mainstream fashion
22	Desigual	325k	2.7%	38.6	75.0%	Mainstream fashion
23	JACK & JONES	257k	5.5%	36.4	39.4%	Mainstream fashion
24	CINCH JEANS	246k	79.5%	29.3	48.0%	Mainstream fashion
25	Replay	238k	10.9%	29.6	41.7%	Mainstream fashion

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Frequently asked questions

How is this Top 51 list compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in United States?

Banana Republic currently leads with an estimated audience of 23M people in United States.

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