Levi Strauss Audience in United States

Levi Strauss logo

Levi Strauss has an estimated audience of 957,028 people in United States. 60.4% are female, 39.6% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Stamp collecting, Historic site, Elsword, Iowa Lottery.

The average Levi Strauss fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Stamp collecting, Historic site, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Levi Strauss audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Levi Strauss fans

Demographic split for Levi Strauss audience in United States
MetricValue
Female60.4%
Male39.6%
Average age31.1
Estimated audience size957,028

Audience persona

The typical Levi Strauss fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Levi Strauss in United States
RegionReachAffinity
California210,0362×
Texas80,2450.98×
New York68,3001.28×
Florida54,4390.84×
Illinois34,2131.07×
Ohio32,3101.1×
Pennsylvania29,4180.91×
Georgia29,3381×
North Carolina26,9130.93×
New Jersey23,4770.96×
Michigan23,1680.93×
Kentucky22,8571.91×
Arizona22,2951.14×
Virginia22,0730.95×
Massachusetts21,9171.16×
Washington21,0931.1×
Indiana18,4071.05×
Tennessee18,1700.95×
Colorado15,0611×
Missouri14,7190.95×
Maryland14,6640.89×
Alabama13,2250.99×
Oregon13,0621.19×
Nevada12,2951.33×
Wisconsin12,1820.85×
South Carolina12,0020.83×
Minnesota11,9870.87×
Connecticut10,3051.07×
Louisiana10,0670.82×
Utah9,7521.14×
Oklahoma9,4020.88×
Arkansas7,6280.97×
Mississippi7,5680.96×
Iowa6,9970.89×
Kansas6,3250.84×
New Mexico4,3030.9×
Washington, District of Columbia4,2901.49×
Idaho4,1190.86×
Nebraska4,1050.86×
West Virginia3,7610.84×
New Hampshire3,5920.95×
Hawaii3,5440.86×
Maine3,2800.96×
Rhode Island2,5700.84×
Montana2,0400.77×
Delaware1,8650.71×
South Dakota1,8530.84×
Alaska1,8140.89×
Vermont1,6781×
North Dakota1,4950.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Levi Strauss audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Stamp collecting10.13×Home & Garden
Historic site6.5×Arts & Culture
Elsword24.6×Games
Iowa Lottery15.51×Games
Vocal harmony5.84×Music & Radio
Eurail25.37×Cars & Mobility
Goop5.81×Internet & Social Media
Cherish (group)11.64×Music & Radio
Grinch4.26×Movies & TV
Harlow12.39×Travel & Leisure
Fairy godmother7.68×Literature
Governor of Michigan7.61×Politics & Society
TV Fanatic10.3×Movies & TV
Home equity1.91×Home & Garden
Mathcore7.69×Music & Radio
Natural rubber1.95×Cars & Mobility
La Opinión6.67×News
Bank account2.29×Business & Career
Hipster7.84×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Levi Strauss audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
IndulgenceJOY2.29
Design AffinityPREMIUM2.22
DIY MentalityTHRILL1.83
Convenience OrientationPREMIUM1.8
Family OrientationCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Levi Strauss
CountryShare
United States30.8%
Germany9.5%
Italy8.2%

See Levi Strauss audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Levi Strauss have in United States?

Levi Strauss has an estimated audience of 957,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Levi Strauss fans?

60.4% of Levi Strauss fans are female, 39.6% are male, with an average age of 31.1 years.

Which brands do Levi Strauss fans like most?

Levi Strauss fans show strongest brand affinity for Regional styles of Mexican music (20×), Stamp collecting (10.13×), and Historic site (6.5×) over the country average.

Where do Levi Strauss fans live in United States?

Levi Strauss fans in United States are most concentrated in California (reach 210,036), Texas (reach 80,245), and New York (reach 68,300). These three regions account for the largest share of the active audience.

What other brands do Levi Strauss fans also like?

Beyond Levi Strauss itself, the audience over-indexes on Stamp collecting (10.13×), Historic site (6.5×), Elsword (24.6×), and Iowa Lottery (15.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Levi Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.