Rascasse Audience Intelligence

Levi Strauss Target Market in United States

A data profile of the people who buy, follow and care about Levi Strauss in United States — modelled from more than twelve digital signal sources. Levi Strauss has an estimated audience of 960,650 people in United States.

#11among Mainstream fashion in United States#2492among Brand in United States#988in Fashion & Accessoires

The average Levi Strauss fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Carhartt, Levi Strauss & Co., Acne Studios, with strongest over-indexing on Carhartt (11.59× the country average).

Demographically, the Levi Strauss audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Levi Strauss fan in United States is more female, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for Carhartt.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Levi Strauss profile in United States.

Audience size
961K
in United States
Gender
60.4%♀
39.6% male
Age
31.1
average years
Country rank
#24329
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Levi Strauss

60.4% are female, 39.6% are male, average age 31.1.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Levi Strauss audience in United States
MetricValue
Female60.4%
Male39.6%
Average age31.1
Estimated audience size960,650
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Levi Strauss audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Levi Strauss audience comes from United States.

Worldwide audience distribution share by country for Levi Strauss
CountryShare
United States30.8%
Germany9.6%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Levi Strauss audience in United States is strongest.

Fig. 05

Top regions by affinity

Levi Strauss customers by region in United States
#RegionReachAffinity×
01Kentucky~30K2.12×
02California~200K1.75×
03Washington, District of Columbia~4K1.32×
04Nevada~10K1.28×
05Oregon~10K1.14×
06New York~60K1.13×
07Utah~10K1.12×
08Arizona~20K1.08×
09Washington~20K1.08×
10Indiana~20K1.07×
11Ohio~30K1.05×
12Massachusetts~20K1.04×
13Vermont~2K1.02×
14Connecticut~10K1.01×
15Mississippi~8K1.01×
16Illinois~30K0.99×
17Alabama~10K0.99×
18Arkansas~8K0.99×
19Maine~3K0.99×
20New Hampshire~4K0.98×
21Alaska~2K0.98×
22Pennsylvania~30K0.97×
23Missouri~10K0.97×
24Colorado~10K0.96×
25Idaho~5K0.95×
26Nebraska~5K0.95×
27Tennessee~20K0.94×
28Montana~3K0.94×
29Texas~80K0.93×
30Virginia~20K0.93×
31New Mexico~4K0.93×
32West Virginia~4K0.93×
33Rhode Island~3K0.93×
34South Dakota~2K0.93×
35Georgia~30K0.92×
36Oklahoma~10K0.92×
37Iowa~7K0.92×
38Kansas~7K0.92×
39North Dakota~2K0.92×
40Michigan~20K0.91×
41New Jersey~20K0.91×
42Wisconsin~10K0.91×
43North Carolina~30K0.90×
44Louisiana~10K0.90×
45South Carolina~10K0.88×
46Hawaii~4K0.88×
47Maryland~10K0.87×
48Minnesota~10K0.86×
49Delaware~2K0.82×
50Florida~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Levi Strauss, United States
0.81×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Levi Strauss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Levi Strauss audience
#·InterestCategoryAffinity×
01Experiential giftsShopping20.00×
02FjällrävenFashion & Accessoires16.94×
03Acne StudiosFashion & Accessoires16.04×
04CarharttFashion & Accessoires11.59×
05Levi Strauss & Co.Fashion & Accessoires9.77×
06Ryder CupSports7.26×
07White wineFood & Beverages6.58×
08Family carCars & Mobility6.20×
09PatagoniaFashion & Accessoires5.48×
10MilanTravel & Leisure5.47×
11Red wineFood & Beverages5.42×
12PhilanthropyArts & Culture4.26×
13Green Bay PackersSports3.71×
14SunglassesFashion & Accessoires3.03×
15NikeFashion & Accessoires2.95×
16Nordstrom rackFashion & Accessoires2.90×
17Mobile gameGames2.88×
18Do it yourself (DIY)Home & Garden2.69×
19IKEAHome & Garden2.55×
20ShoesFashion & Accessoires1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Levi Strauss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Levi Strauss audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.10×
Luxury OrientationPREMIUM2.31×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Levi Strauss audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.79×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Levi Strauss's target market in United States?

Levi Strauss's target market in United States covers an estimated 960,650 people, concentrated in California and Texas.

02

What is the gender split and age of Levi Strauss customers?

60.4% of the Levi Strauss audience are female, 39.6% are male, with an average age of 31.1 years.

03

Which brands do Levi Strauss fans like most?

Levi Strauss fans show strongest brand affinity for Carhartt (11.59×), Levi Strauss & Co. (9.77×), and Acne Studios (16.04×) over the country average.

04

Where do Levi Strauss fans live in United States?

Levi Strauss fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Levi Strauss fans also like?

Beyond Levi Strauss itself, the audience over-indexes on Levi Strauss & Co. (9.77×), Acne Studios (16.04×), Do it yourself (DIY) (2.69×), and Ryder Cup (7.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Levi Strauss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Levi Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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