Rascasse Audience Intelligence

Levi Strauss & Co. Target Market in United States

A data profile of the people who buy, follow and care about Levi Strauss & Co. in United States — modelled from more than twelve digital signal sources. Levi Strauss & Co. has an estimated audience of 11,749,014 people in United States.

#2among Streetwear in United States#301among Brand in United States#155in Fashion & Accessoires

The average Levi Strauss & Co. fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Aritzia, Beauty, Women's clothing, with strongest over-indexing on Aritzia (6.6× the country average).

Demographically, the Levi Strauss & Co. audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Levi Strauss & Co. fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Aritzia.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Levi Strauss & Co. profile in United States.

Audience size
11.7M
in United States
Gender
64.3%♀
35.7% male
Age
36.0
average years
Country rank
#3042
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Levi Strauss & Co.

64.3% are female, 35.7% are male, average age 36.0.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Levi Strauss & Co. audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.0
Estimated audience size11,749,014
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Levi Strauss & Co. audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Levi Strauss & Co. audience comes from United States.

Worldwide audience distribution share by country for Levi Strauss & Co.
CountryShare
United States22.1%
India6.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Levi Strauss & Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Levi Strauss & Co. customers by region in United States
#RegionReachAffinity×
01California~2.5M2.13×
02Oregon~200K1.66×
03New York~1M1.60×
04Washington~400K1.50×
05Nevada~200K1.40×
06Colorado~200K1.34×
07Arizona~300K1.32×
08Massachusetts~300K1.31×
09Utah~100K1.31×
10Vermont~30K1.24×
11Hawaii~60K1.21×
12Maine~50K1.18×
13Washington, District of Columbia~40K1.18×
14Illinois~500K1.17×
15New Jersey~300K1.14×
16Montana~40K1.14×
17New Hampshire~50K1.11×
18Texas~1M1.10×
19Idaho~60K1.04×
20Connecticut~100K1.02×
21Virginia~300K1.00×
22New Mexico~60K0.99×
23Georgia~300K0.97×
24Maryland~200K0.97×
25Minnesota~200K0.93×
26Florida~700K0.91×
27Delaware~30K0.91×
28North Carolina~300K0.89×
29Wisconsin~200K0.88×
30Michigan~300K0.87×
31Tennessee~200K0.86×
32Rhode Island~30K0.86×
33Pennsylvania~300K0.82×
34Arkansas~80K0.80×
35Alaska~20K0.80×
36Nebraska~50K0.78×
37Indiana~200K0.77×
38South Carolina~100K0.77×
39Oklahoma~100K0.76×
40Iowa~70K0.72×
41Ohio~200K0.70×
42Missouri~100K0.70×
43Alabama~100K0.70×
44Mississippi~70K0.70×
45Kentucky~100K0.69×
46Kansas~60K0.69×
47North Dakota~20K0.69×
48South Dakota~20K0.68×
49Louisiana~100K0.67×
50West Virginia~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Levi Strauss & Co., United States
0.64×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Levi Strauss & Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Levi Strauss & Co. audience
#·InterestCategoryAffinity×
01AritziaFashion & Accessoires6.60×
02Princess PollyFashion & Accessoires5.61×
03JeansFashion & Accessoires2.87×
04BurlingtonFashion & Accessoires2.79×
05Women's clothingFashion & Accessoires2.39×
06Instant messagingInternet & Social Media2.14×
07Concurrent Versions SystemTechnology & Electronics2.03×
08Men's clothingFashion & Accessoires1.98×
09Android (operating system)Technology & Electronics1.95×
10PhilosophyBusiness & Career1.74×
11Video gamesGames1.73×
12BeautyBeauty & Wellness1.71×
13WomanKids & Family1.70×
14United StatesTravel & Leisure1.69×
15Hip hop musicMusic & Radio1.69×
16TikTokInternet & Social Media1.64×
17ChildKids & Family1.57×
18Comedy moviesMovies & TV1.53×
19Mobile phonesTechnology & Electronics1.53×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Levi Strauss & Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Levi Strauss & Co. audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.56×
Design AffinityPREMIUM1.49×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Levi Strauss & Co. audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.06×
PatriotismCONSERVATISM1.09×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Levi Strauss & Co.'s target market in United States?

Levi Strauss & Co.'s target market in United States covers an estimated 11,749,014 people, concentrated in California and Texas.

02

What is the gender split and age of Levi Strauss & Co. customers?

64.3% of the Levi Strauss & Co. audience are female, 35.7% are male, with an average age of 36.0 years.

03

Which brands do Levi Strauss & Co. fans like most?

Levi Strauss & Co. fans show strongest brand affinity for Aritzia (6.6×), Beauty (1.71×), and Women's clothing (2.39×) over the country average.

04

Where do Levi Strauss & Co. fans live in United States?

Levi Strauss & Co. fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Levi Strauss & Co. fans also like?

Beyond Levi Strauss & Co. itself, the audience over-indexes on Beauty (1.71×), Women's clothing (2.39×), United States (1.69×), and Outdoor recreation (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Levi Strauss & Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →