Levi Strauss & Co. Audience in United States
Levi Strauss & Co. has an estimated audience of 11,644,610 people in United States. 64.3% are female, 35.7% are male, average age 36.0. Top brand affinities: Aritzia, Beauty, Women's clothing, United States, Outdoor recreation.
Top brand affinities include Aritzia, Beauty, Women's clothing, with strongest over-indexing on Aritzia (6.6× the country average). Demographically, the Levi Strauss & Co. audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Levi Strauss & Co. fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 36.0 |
| Estimated audience size | 11,644,610 |
Audience persona
The typical Levi Strauss & Co. fan in United States is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Aritzia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aritzia | 6.6× | Fashion & Accessoires |
| Beauty | 1.71× | Beauty & Wellness |
| Women's clothing | 2.39× | Fashion & Accessoires |
| United States | 1.69× | Travel & Leisure |
| Outdoor recreation | 1.52× | Sports |
| Video games | 1.73× | Games |
| Android (operating system) | 1.95× | Technology & Electronics |
| Woman | 1.7× | Kids & Family |
| Instant messaging | 2.14× | Internet & Social Media |
| TikTok | 1.64× | Internet & Social Media |
| Princess Polly | 5.61× | Fashion & Accessoires |
| Hip hop music | 1.69× | Music & Radio |
| Child | 1.57× | Kids & Family |
| Philosophy | 1.74× | Business & Career |
| Jeans | 2.87× | Fashion & Accessoires |
| Burlington | 2.79× | Fashion & Accessoires |
| Comedy movies | 1.53× | Movies & TV |
| Mobile phones | 1.53× | Technology & Electronics |
| Friends | 1.67× | Movies & TV |
| Concurrent Versions System | 2.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Extroversion | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 6.7% |
| United Kingdom | 6.1% |
See Levi Strauss & Co. audiences in other countries
More Streetwear audiences in United States
- Supreme (13,346,002)
- Carhartt (12,854,134)
- Stussy (6,665,458)
- American Apparel (6,114,087)
- Lacoste (5,208,006)
How to read this data
Audience size is the estimated number of people in United States who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.