Dickies Audience in United States

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Dickies has an estimated audience of 4,568,900 people in United States. 34.3% are female, 65.7% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: CornerStone, Workwear, Superdry., AutoZone, Wolford.

The average Dickies fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CornerStone, Workwear, Superdry., with strongest over-indexing on CornerStone (42.31× the country average). Demographically, the Dickies audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Dickies fans

Demographic split for Dickies audience in United States
MetricValue
Female34.3%
Male65.7%
Average age31.1
Estimated audience size4,568,900

Audience persona

The typical Dickies fan in United States is more male, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for CornerStone.

Top regions in United States

Top regions ranked by reach for Dickies in United States
RegionReachAffinity
California1,304,1562.6×
Texas597,8791.52×
New York269,1421.05×
Florida235,2670.76×
Pennsylvania155,5321.01×
Illinois155,3101.02×
Georgia136,8530.97×
Arizona135,1481.45×
North Carolina116,9680.85×
Michigan115,9680.97×
Washington115,3301.26×
Ohio114,5320.81×
Colorado100,6321.4×
New Jersey96,1850.83×
Virginia86,7730.78×
Louisiana81,7941.39×
Nevada81,1751.84×
Oregon76,2761.46×
Tennessee75,3080.82×
Indiana70,5910.85×
Massachusetts70,2920.78×
Missouri61,8020.84×
Utah61,0641.49×
Wisconsin59,4230.86×
Maryland59,4160.76×
Minnesota54,9430.84×
Oklahoma53,3901.05×
Alabama51,6270.81×
South Carolina48,8310.71×
Kentucky40,3580.7×
Mississippi36,0940.96×
New Mexico34,7091.51×
Connecticut32,6230.71×
Kansas31,8980.89×
Arkansas31,5720.84×
Idaho28,7861.26×
Iowa28,6750.76×
Nebraska21,4530.94×
Hawaii18,0360.92×
Maine13,9000.85×
Montana13,5061.07×
West Virginia12,9280.61×
New Hampshire12,2260.68×
Delaware10,8770.86×
Rhode Island9,9690.69×
Washington, District of Columbia9,5280.69×
Vermont7,9040.99×
Wyoming7,8251.16×
Alaska7,3350.75×
North Dakota7,0140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dickies audience
BrandAffinityCategory
CornerStone42.31×Fashion & Accessoires
Workwear13.57×Fashion & Accessoires
Superdry.26.62×Fashion & Accessoires
AutoZone3.6×Cars & Mobility
Wolford43.61×Fashion & Accessoires
Marimekko22.09×Home & Garden
Vox (musical equipment)12.19×Music & Radio
Popular music2.43×Music & Radio
Friends2.2×Movies & TV
Power tool3.71×Home & Garden
United States1.78×Travel & Leisure
Food1.55×Food & Beverages
Wrench3.96×Home & Garden
Rock music1.87×Music & Radio
Movies1.51×Movies & TV
Televisions1.8×Technology & Electronics
Patrick Ewing21.16×Sports
Philosophy2.01×Business & Career
Agent Provocateur20.68×Fashion & Accessoires
Burlington3.18×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dickies audience
TraitClusterScore
SustainabilityBALANCE1.86
Family OrientationCONSERVATISM1.84
LGBTQ+ IdentityOPEN1.75
PatriotismCONSERVATISM1.61
Luxury OrientationPREMIUM1.46
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Dickies
CountryShare
United States28.3%
Japan23.0%
Taiwan5.3%

See Dickies audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Dickies have in United States?

Dickies has an estimated audience of 4,568,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Dickies fans?

34.3% of Dickies fans are female, 65.7% are male, with an average age of 31.1 years.

Which brands do Dickies fans like most?

Dickies fans show strongest brand affinity for CornerStone (42.31×), Workwear (13.57×), and Superdry. (26.62×) over the country average.

Where do Dickies fans live in United States?

Dickies fans in United States are most concentrated in California (reach 1,304,156), Texas (reach 597,879), and New York (reach 269,142). These three regions account for the largest share of the active audience.

What other brands do Dickies fans also like?

Beyond Dickies itself, the audience over-indexes on Workwear (13.57×), Superdry. (26.62×), AutoZone (3.6×), and Wolford (43.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dickies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.