AutoZone Audience in United States

AutoZone logo

AutoZone has an estimated audience of 60,550,416 people in United States. 22.2% are female, 77.8% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: O'Reilly Auto Parts, Advance Auto Parts, OneDrive, Valvoline Instant Oil Change, The UPS Store.

The average AutoZone fan in United States is 41.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include O'Reilly Auto Parts, Advance Auto Parts, OneDrive, with strongest over-indexing on O'Reilly Auto Parts (13.32× the country average). Demographically, the AutoZone audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of AutoZone fans

Demographic split for AutoZone audience in United States
MetricValue
Female22.2%
Male77.8%
Average age41.1
Estimated audience size60,550,416

Audience persona

The typical AutoZone fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for AutoZone in United States
RegionReachAffinity
Texas7,804,6631.5×
California7,343,4061.1×
Florida4,315,6811.05×
Ohio2,470,1371.32×
Georgia2,299,1261.23×
New York2,240,2860.66×
Pennsylvania2,230,0591.09×
North Carolina2,127,7901.17×
Illinois2,019,7001×
Michigan1,977,5251.25×
Tennessee1,812,1911.49×
Arizona1,729,2271.4×
Indiana1,576,5611.43×
Virginia1,321,6860.9×
New Jersey1,262,2100.82×
Louisiana1,195,6031.53×
Alabama1,074,0561.27×
Missouri1,062,6751.09×
Kentucky1,007,7761.33×
South Carolina1,002,5381.1×
Colorado974,5991.02×
Maryland971,5160.93×
Washington915,4700.75×
Oklahoma896,4201.33×
Mississippi887,5001.78×
Massachusetts792,0760.66×
Nevada753,6331.29×
Wisconsin710,0050.78×
Arkansas634,8491.27×
Utah622,5331.15×
Oregon578,6760.83×
Connecticut552,7730.91×
New Mexico530,3581.75×
Minnesota528,1890.61×
Kansas500,9651.05×
West Virginia364,1161.29×
Iowa346,1080.69×
Idaho294,3260.97×
Nebraska234,2980.77×
Hawaii178,5080.69×
Delaware176,0721.05×
Rhode Island145,6920.76×
New Hampshire140,8910.59×
Montana110,0000.65×
Maine99,0310.46×
Alaska92,8450.72×
Washington, District of Columbia89,4550.49×
South Dakota77,2240.55×
Wyoming62,8320.7×
North Dakota58,8680.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AutoZone audience
BrandAffinityCategory
O'Reilly Auto Parts13.32×Cars & Mobility
Advance Auto Parts10.69×Cars & Mobility
OneDrive7.71×Technology & Electronics
Valvoline Instant Oil Change6.98×Cars & Mobility
The UPS Store2.83×Shopping
Discount Tire3.62×Shopping
4 Wheel Parts16.33×Shopping
Yahoo! Finance2.45×Business & Career
Muscle car3.29×Cars & Mobility
Auto maintenance4.2×Cars & Mobility
Pep Boys8.65×Shopping
Enid, Oklahoma17.12×Travel & Leisure
Carcare4.46×Cars & Mobility
Cars (film)2.51×Movies & TV
Harbor Freight Tools4.11×Home & Garden
Turbocharger4.59×Cars & Mobility
CarGurus2.48×Cars & Mobility
Midas (automotive service)6.61×Cars & Mobility
Chevy Trucks10.47×Cars & Mobility
Tire2.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AutoZone audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Quality AwarenessPREMIUM1.77
Need for SecurityCONSERVATISM1.55
Luxury OrientationPREMIUM1.27
Convenience OrientationPREMIUM1.27
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for AutoZone
CountryShare
United States81.9%
Mexico9.3%
Brazil3.3%

See AutoZone audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does AutoZone have in United States?

AutoZone has an estimated audience of 60,550,416 people in United States, concentrated in Texas and California.

What is the gender split and age of AutoZone fans?

22.2% of AutoZone fans are female, 77.8% are male, with an average age of 41.1 years.

Which brands do AutoZone fans like most?

AutoZone fans show strongest brand affinity for O'Reilly Auto Parts (13.32×), Advance Auto Parts (10.69×), and OneDrive (7.71×) over the country average.

Where do AutoZone fans live in United States?

AutoZone fans in United States are most concentrated in Texas (reach 7,804,663), California (reach 7,343,406), and Florida (reach 4,315,681). These three regions account for the largest share of the active audience.

What other brands do AutoZone fans also like?

Beyond AutoZone itself, the audience over-indexes on Advance Auto Parts (10.69×), OneDrive (7.71×), Valvoline Instant Oil Change (6.98×), and The UPS Store (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AutoZone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.