O'Reilly Auto Parts Audience in United States

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O'Reilly Auto Parts has an estimated audience of 24,918,126 people in United States. 15.9% are female, 84.1% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Advance Auto Parts, Valvoline Instant Oil Change, Midas (automotive service), Pep Boys.

The average O'Reilly Auto Parts fan in United States is 43.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Advance Auto Parts, Valvoline Instant Oil Change, with strongest over-indexing on AutoZone (13× the country average). Demographically, the O'Reilly Auto Parts audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of O'Reilly Auto Parts fans

Demographic split for O'Reilly Auto Parts audience in United States
MetricValue
Female15.9%
Male84.1%
Average age43.8
Estimated audience size24,918,126

Audience persona

The typical O'Reilly Auto Parts fan in United States is more male, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for O'Reilly Auto Parts in United States
RegionReachAffinity
Texas4,061,8921.9×
California3,018,4901.1×
Florida1,390,1050.82×
Georgia771,7471.01×
Washington761,6631.52×
Arizona738,9291.45×
North Carolina716,3890.96×
Tennessee676,3071.35×
Illinois657,2640.79×
Missouri624,0531.55×
Ohio616,6550.8×
Michigan587,9860.9×
Indiana535,6321.18×
Colorado534,8121.36×
Oklahoma491,3631.78×
Minnesota464,5381.3×
Alabama459,3291.32×
South Carolina434,4601.16×
Louisiana430,4231.34×
Wisconsin395,5651.06×
Oregon375,6601.32×
Arkansas341,4081.66×
Kentucky328,5911.05×
Utah305,4351.37×
Virginia302,4520.5×
Nevada277,0971.15×
Kansas266,1011.36×
Mississippi243,8511.19×
Idaho219,1621.75×
Iowa213,0421.04×
Massachusetts205,0810.42×
New Mexico179,6911.44×
New York171,6750.12×
Nebraska138,1101.11×
Pennsylvania121,7130.15×
Connecticut112,5810.45×
Hawaii105,4210.98×
Montana82,1901.19×
New Hampshire74,5970.76×
Maine65,7670.74×
Alaska63,5011.19×
South Dakota61,5791.07×
North Dakota52,3891.02×
West Virginia51,7340.45×
Rhode Island48,0040.61×
Maryland43,1120.1×
Wyoming42,0071.14×
Vermont41,3950.95×
New Jersey17,6240.03×
Washington, District of Columbia3,5130.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for O'Reilly Auto Parts audience
BrandAffinityCategory
AutoZone13×Cars & Mobility
Advance Auto Parts16.36×Cars & Mobility
Valvoline Instant Oil Change9.52×Cars & Mobility
Midas (automotive service)12.48×Cars & Mobility
Pep Boys13.23×Shopping
Discount Tire3.73×Shopping
Auto maintenance5.1×Cars & Mobility
Muscle car3.66×Cars & Mobility
food city10.05×Shopping
Turbocharger5.74×Cars & Mobility
Carcare5.38×Cars & Mobility
Car club7.09×Cars & Mobility
Lifted Trucks11.37×Cars & Mobility
Jiffy Lube4.61×Cars & Mobility
Street racing6.09×Cars & Mobility
Ford F-65020.72×Cars & Mobility
CarMax2.61×Cars & Mobility
V8 engine5.07×Cars & Mobility
Automotive restoration8.24×Cars & Mobility
Cars (film)2.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by O'Reilly Auto Parts audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Risk AppetiteTHRILL1.46
Need for SecurityCONSERVATISM1.43
Convenience OrientationPREMIUM1.38
Luxury OrientationPREMIUM1.27
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for O'Reilly Auto Parts
CountryShare
United States96.2%
Mexico1.0%
China0.6%

See O'Reilly Auto Parts audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does O'Reilly Auto Parts have in United States?

O'Reilly Auto Parts has an estimated audience of 24,918,126 people in United States, concentrated in Texas and California.

What is the gender split and age of O'Reilly Auto Parts fans?

15.9% of O'Reilly Auto Parts fans are female, 84.1% are male, with an average age of 43.8 years.

Which brands do O'Reilly Auto Parts fans like most?

O'Reilly Auto Parts fans show strongest brand affinity for AutoZone (13×), Advance Auto Parts (16.36×), and Valvoline Instant Oil Change (9.52×) over the country average.

Where do O'Reilly Auto Parts fans live in United States?

O'Reilly Auto Parts fans in United States are most concentrated in Texas (reach 4,061,892), California (reach 3,018,490), and Florida (reach 1,390,105). These three regions account for the largest share of the active audience.

What other brands do O'Reilly Auto Parts fans also like?

Beyond O'Reilly Auto Parts itself, the audience over-indexes on Advance Auto Parts (16.36×), Valvoline Instant Oil Change (9.52×), Midas (automotive service) (12.48×), and Pep Boys (13.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Reilly Auto Parts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.