Rascasse Audience Intelligence

O'Reilly Auto Parts Target Market in United States

A data profile of the people who buy, follow and care about O'Reilly Auto Parts in United States — modelled from more than twelve digital signal sources. O'Reilly Auto Parts has an estimated audience of 26,855,047 people in United States.

#110among Brand in United States#26in Cars & Mobility

The average O'Reilly Auto Parts fan in United States is 43.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Advance Auto Parts, Valvoline Instant Oil Change, with strongest over-indexing on AutoZone (13× the country average).

Demographically, the O'Reilly Auto Parts audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical O'Reilly Auto Parts fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the O'Reilly Auto Parts profile in United States.

Audience size
26.9M
in United States
Gender
15.9%♀
84.1% male
Age
43.8
average years
Country rank
#1102
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of O'Reilly Auto Parts

15.9% are female, 84.1% are male, average age 43.8.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for O'Reilly Auto Parts audience in United States
MetricValue
Female15.9%
Male84.1%
Average age43.8
Estimated audience size26,855,047
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the O'Reilly Auto Parts audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

96.4%

of the worldwide O'Reilly Auto Parts audience comes from United States.

Worldwide audience distribution share by country for O'Reilly Auto Parts
CountryShare
United States96.4%
Mexico1.0%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the O'Reilly Auto Parts audience in United States is strongest.

Fig. 05

Top regions by affinity

O'Reilly Auto Parts customers by region in United States
#RegionReachAffinity×
01Idaho~200K1.77×
02Oklahoma~500K1.74×
03Texas~3.5M1.71×
04Arkansas~300K1.64×
05Arizona~800K1.52×
06Missouri~600K1.47×
07New Mexico~200K1.47×
08Washington~700K1.42×
09Louisiana~500K1.41×
10Utah~300K1.37×
11Alabama~500K1.36×
12Kansas~300K1.35×
13Tennessee~700K1.32×
14Colorado~500K1.31×
15Alaska~70K1.31×
16Minnesota~500K1.27×
17Montana~90K1.24×
18Oregon~400K1.23×
19Mississippi~300K1.23×
20Wyoming~40K1.21×
21Nevada~300K1.16×
22South Carolina~400K1.15×
23South Dakota~70K1.14×
24Indiana~500K1.13×
25North Dakota~60K1.11×
26Wisconsin~400K1.08×
27Nebraska~100K1.08×
28California~3M1.04×
29Kentucky~300K1.03×
30Iowa~200K1.03×
31Hawaii~100K1.00×
32Georgia~700K0.97×
33Vermont~40K0.96×
34Michigan~600K0.93×
35North Carolina~700K0.92×
36Florida~1.5M0.79×
37New Hampshire~80K0.79×
38Ohio~600K0.78×
39Maine~70K0.78×
40Illinois~600K0.76×
41Rhode Island~50K0.65×
42Virginia~300K0.49×
43Connecticut~100K0.47×
44West Virginia~60K0.47×
45Massachusetts~200K0.41×
46Delaware~10K0.21×
47Pennsylvania~100K0.15×
48Maryland~60K0.14×
49New York~200K0.13×
50New Jersey~30K0.05×
Fig. 06

Affinity by region

Affinity by region — O'Reilly Auto Parts, United States
0.05×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the O'Reilly Auto Parts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for O'Reilly Auto Parts audience
#·InterestCategoryAffinity×
01Ford F-650Cars & Mobility20.72×
02Advance Auto PartsCars & Mobility16.36×
03Pep BoysShopping13.23×
04AutoZoneCars & Mobility13.00×
05Midas (automotive service)Cars & Mobility12.48×
06Lifted TrucksCars & Mobility11.37×
07food cityShopping10.05×
08Valvoline Instant Oil ChangeCars & Mobility9.52×
09Automotive restorationCars & Mobility8.24×
10Car clubCars & Mobility7.09×
11Street racingCars & Mobility6.09×
12TurbochargerCars & Mobility5.74×
13CarcareCars & Mobility5.38×
14Auto maintenanceCars & Mobility5.10×
15V8 engineCars & Mobility5.07×
16Jiffy LubeCars & Mobility4.61×
17Discount TireShopping3.73×
18Muscle carCars & Mobility3.66×
19CarMaxCars & Mobility2.61×
20Cars (film)Movies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the O'Reilly Auto Parts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by O'Reilly Auto Parts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Need for SecurityCONSERVATISM1.29×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by O'Reilly Auto Parts audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.75×
IndividualismJOY0.76×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is O'Reilly Auto Parts's target market in United States?

O'Reilly Auto Parts's target market in United States covers an estimated 26,855,047 people, concentrated in Texas and California.

02

What is the gender split and age of O'Reilly Auto Parts customers?

15.9% of the O'Reilly Auto Parts audience are female, 84.1% are male, with an average age of 43.8 years.

03

Which brands do O'Reilly Auto Parts fans like most?

O'Reilly Auto Parts fans show strongest brand affinity for AutoZone (13×), Advance Auto Parts (16.36×), and Valvoline Instant Oil Change (9.52×) over the country average.

04

Where do O'Reilly Auto Parts fans live in United States?

O'Reilly Auto Parts fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do O'Reilly Auto Parts fans also like?

Beyond O'Reilly Auto Parts itself, the audience over-indexes on Advance Auto Parts (16.36×), Valvoline Instant Oil Change (9.52×), Midas (automotive service) (12.48×), and Pep Boys (13.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See O'Reilly Auto Parts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Reilly Auto Parts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →