Macy's Audience in United States

Macy's logo

Macy's has an estimated audience of 79,019,109 people in United States. 65.9% are female, 34.1% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: YouTube Music, Yahoo!奇摩名人娛樂, Fashion Nova, Home decorating ideas, CVS Pharmacy.

The average Macy's fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include YouTube Music, Yahoo!奇摩名人娛樂, Fashion Nova, with strongest over-indexing on YouTube Music (2× the country average). Demographically, the Macy's audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Department store

Demographics of Macy's fans

Demographic split for Macy's audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.0
Estimated audience size79,019,109

Audience persona

The typical Macy's fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for YouTube Music.

Top regions in United States

Top regions ranked by reach for Macy's in United States
RegionReachAffinity
California16,452,5171.89×
New York11,866,7902.69×
Texas8,238,9201.21×
Florida8,145,1291.52×
New Jersey4,836,5592.41×
Illinois4,244,9301.61×
Pennsylvania3,803,2841.43×
Georgia3,262,4231.34×
Ohio2,831,7481.16×
Massachusetts2,771,9531.78×
Michigan2,700,2451.31×
Virginia2,557,0371.33×
Maryland2,270,5791.67×
North Carolina1,777,8260.75×
Washington1,696,9411.07×
Indiana1,493,1711.03×
Arizona1,443,3400.89×
Connecticut1,291,1141.63×
Minnesota1,223,3431.08×
Missouri1,166,4460.92×
Tennessee1,158,7410.73×
Oregon944,3761.04×
Kentucky933,8080.94×
Colorado897,5900.72×
Wisconsin890,7170.75×
Louisiana888,7060.87×
Nevada873,4851.14×
South Carolina770,9450.65×
Alabama646,9200.59×
Hawaii488,3141.44×
Rhode Island415,0931.65×
Oklahoma399,4140.46×
Mississippi399,0490.61×
Utah387,4980.55×
New Hampshire345,9881.11×
Kansas345,5710.55×
Washington, District of Columbia321,3321.35×
Delaware292,1421.34×
Arkansas270,2130.42×
Idaho251,6440.64×
West Virginia240,0380.65×
Iowa219,5520.34×
New Mexico203,9210.51×
Maine202,5950.72×
Nebraska127,4940.32×
Montana84,1830.38×
South Dakota79,6170.44×
North Dakota75,2650.46×
Vermont52,7840.38×
Alaska37,3350.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macy's audience
BrandAffinityCategory
YouTube Music2×Internet & Social Media
Yahoo!奇摩名人娛樂1.53×Internet & Social Media
Fashion Nova1.86×Shopping
Home decorating ideas2.07×Home & Garden
CVS Pharmacy1.55×Shopping
Healthy habits1.74×Health
Health And Beauty2.06×Beauty & Wellness
T.J.Maxx1.56×Shopping
Bath and Bodyworks2.08×Shopping
Curly Hair1.87×Beauty & Wellness
Twitch1.72×Games
Sex and the City1.93×Movies & TV
Makeup Tutorials1.88×Beauty & Wellness
Home Design1.68×Home & Garden
Retro style1.55×Fashion & Accessoires
Boho-chic1.83×Fashion & Accessoires
Lace wig1.54×Beauty & Wellness
Architecture & Design1.84×Business & Career
Dog lovers1.55×Pets & Animals
Diaper bag1.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macy's audience
TraitClusterScore
ExtroversionTHRILL1.33
Design AffinityPREMIUM1.23
IndulgenceJOY1.22
Price SensitivityPREMIUM1.19
Healthy LifestyleBALANCE1.12
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Macy's
CountryShare
United States93.7%
Canada1.7%
China0.6%

See Macy's audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Macy's have in United States?

Macy's has an estimated audience of 79,019,109 people in United States, concentrated in California and New York.

What is the gender split and age of Macy's fans?

65.9% of Macy's fans are female, 34.1% are male, with an average age of 38.0 years.

Which brands do Macy's fans like most?

Macy's fans show strongest brand affinity for YouTube Music (2×), Yahoo!奇摩名人娛樂 (1.53×), and Fashion Nova (1.86×) over the country average.

Where do Macy's fans live in United States?

Macy's fans in United States are most concentrated in California (reach 16,452,517), New York (reach 11,866,790), and Texas (reach 8,238,920). These three regions account for the largest share of the active audience.

What other brands do Macy's fans also like?

Beyond Macy's itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.53×), Fashion Nova (1.86×), Home decorating ideas (2.07×), and CVS Pharmacy (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.