Rascasse Audience Intelligence

Macy's Target Market in United States

A data profile of the people who buy, follow and care about Macy's in United States — modelled from more than twelve digital signal sources. Macy's has an estimated audience of 79,019,109 people in United States.

#1among Department store in United States#3among Brand in United States#8in Shopping

The average Macy's fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include YouTube Music, Fashion Nova, CVS Pharmacy, with strongest over-indexing on YouTube Music (2× the country average).

Demographically, the Macy's audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macy's fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for YouTube Music.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macy's profile in United States.

Audience size
79M
in United States
Gender
65.9%♀
34.1% male
Age
38.0
average years
Country rank
#148
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Macy's

65.9% are female, 34.1% are male, average age 38.0.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Macy's audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.0
Estimated audience size79,019,109
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Macy's audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Macy's audience comes from United States.

Worldwide audience distribution share by country for Macy's
CountryShare
United States93.6%
Canada1.7%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Macy's customers by region in United States
#RegionReachAffinity×
01New York~13M2.95×
02New Jersey~5M2.49×
03California~15M1.78×
04Massachusetts~3M1.78×
05Maryland~2.5M1.71×
06Rhode Island~400K1.65×
07Connecticut~1.5M1.64×
08Illinois~4M1.60×
09Washington, District of Columbia~400K1.56×
10Hawaii~500K1.53×
11Florida~8M1.47×
12Delaware~300K1.37×
13Virginia~2.5M1.34×
14Pennsylvania~3.5M1.33×
15Georgia~3M1.30×
16Nevada~900K1.23×
17Texas~8M1.19×
18Michigan~2.5M1.15×
19Ohio~2.5M1.12×
20New Hampshire~300K1.12×
21Washington~1.5M1.05×
22Indiana~1.5M1.04×
23Minnesota~1M1.00×
24Kentucky~1M0.98×
25Oregon~800K0.90×
26Arizona~1.5M0.89×
27Missouri~1M0.89×
28Louisiana~900K0.84×
29North Carolina~2M0.76×
30Maine~200K0.74×
31Wisconsin~900K0.72×
32Colorado~900K0.71×
33Tennessee~1M0.69×
34West Virginia~300K0.68×
35Idaho~200K0.63×
36South Carolina~700K0.62×
37Mississippi~400K0.58×
38Kansas~400K0.58×
39Alabama~600K0.57×
40Utah~400K0.54×
41New Mexico~200K0.54×
42North Dakota~80K0.48×
43South Dakota~80K0.45×
44Oklahoma~400K0.43×
45Montana~90K0.42×
46Vermont~60K0.40×
47Arkansas~300K0.39×
48Iowa~200K0.33×
49Nebraska~100K0.33×
50Alaska~40K0.24×
Fig. 06

Affinity by region

Affinity by region — Macy's, United States
0.24×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macy's audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.08×
02Home decorating ideasHome & Garden2.07×
03Health And BeautyBeauty & Wellness2.06×
04YouTube MusicInternet & Social Media2.00×
05Sex and the CityMovies & TV1.93×
06Makeup TutorialsBeauty & Wellness1.88×
07Curly HairBeauty & Wellness1.87×
08Fashion NovaShopping1.86×
09Architecture & DesignBusiness & Career1.84×
10Boho-chicFashion & Accessoires1.83×
11Healthy habitsHealth1.74×
12TwitchGames1.72×
13Home DesignHome & Garden1.68×
14H.O.M.E.Home & Garden1.62×
15Britney SpearsMusic & Radio1.60×
16T.J.MaxxShopping1.56×
17CVS PharmacyShopping1.55×
18Retro styleFashion & Accessoires1.55×
19Dog loversPets & Animals1.55×
20Lace wigBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macy's audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.16×
Luxury OrientationPREMIUM1.11×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macy's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Need for SecurityCONSERVATISM0.59×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Macy's's target market in United States?

Macy's's target market in United States covers an estimated 79,019,109 people, concentrated in California and New York.

02

What is the gender split and age of Macy's customers?

65.9% of the Macy's audience are female, 34.1% are male, with an average age of 38.0 years.

03

Which brands do Macy's fans like most?

Macy's fans show strongest brand affinity for YouTube Music (2×), Fashion Nova (1.86×), and CVS Pharmacy (1.55×) over the country average.

04

Where do Macy's fans live in United States?

Macy's fans in United States are most concentrated in California (reach ~15M), New York (reach ~13M), and Texas (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do Macy's fans also like?

Beyond Macy's itself, the audience over-indexes on Fashion Nova (1.86×), CVS Pharmacy (1.55×), Home decorating ideas (2.07×), and Healthy habits (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Macy's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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