Polo Ralph Lauren Audience in United States

Polo Ralph Lauren logo

Polo Ralph Lauren has an estimated audience of 4,010,269 people in United States. 51.2% are female, 48.8% are male, average age 31.1. Top regions: California, New York, Texas. Top brand affinities: Yahoo!ショッピング, Primark, Yahoo!奇摩名人娛樂, Intimissimi, Men's Fashion.

The average Polo Ralph Lauren fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!ショッピング, Primark, Yahoo!奇摩名人娛樂, with strongest over-indexing on Yahoo!ショッピング (4.16× the country average). Demographically, the Polo Ralph Lauren audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Polo Ralph Lauren fans

Demographic split for Polo Ralph Lauren audience in United States
MetricValue
Female51.2%
Male48.8%
Average age31.1
Estimated audience size4,010,269

Audience persona

The typical Polo Ralph Lauren fan in United States is balanced, around 31.1 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!ショッピング.

Top regions in United States

Top regions ranked by reach for Polo Ralph Lauren in United States
RegionReachAffinity
California764,1301.59×
New York674,5822.76×
Texas611,6751.63×
Florida490,3681.65×
Georgia240,5201.78×
New Jersey236,8262.13×
Illinois189,7521.3×
Pennsylvania181,0391.23×
North Carolina166,0461.26×
Virginia144,4541.35×
Massachusetts120,1641.39×
Maryland111,4311.48×
Ohio109,1860.81×
Michigan99,4470.87×
South Carolina97,6951.48×
Arizona90,8321.02×
Tennessee90,7751.03×
Washington82,8190.94×
Alabama82,2671.35×
Louisiana71,5281.27×
Indiana61,3600.77×
Connecticut57,6191.31×
Colorado56,6630.82×
Mississippi54,6631.52×
Missouri51,5210.73×
Nevada48,7901.15×
Wisconsin45,8970.7×
Minnesota41,0070.65×
Kentucky37,8100.69×
Oklahoma36,1790.74×
Oregon33,3720.67×
Arkansas30,5800.85×
Utah24,6500.63×
Kansas22,3160.65×
Iowa19,5990.54×
Washington, District of Columbia18,7811.43×
Hawaii16,5240.88×
Delaware15,4701.28×
Nebraska14,5130.66×
New Mexico14,2660.65×
Rhode Island13,9551×
New Hampshire11,9620.69×
West Virginia9,4190.46×
Maine9,3350.6×
Idaho7,2440.33×
Vermont4,2810.56×
Alaska4,1420.44×
South Dakota3,4090.34×
Montana3,4070.28×
North Dakota3,3010.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polo Ralph Lauren audience
BrandAffinityCategory
Yahoo!ショッピング4.16×
Primark8.71×Shopping
Yahoo!奇摩名人娛樂3.22×Internet & Social Media
Intimissimi14.46×Fashion & Accessoires
Men's Fashion6.98×Fashion & Accessoires
Zadar11.98×Travel & Leisure
Calvin Klein6.92×Fashion & Accessoires
Beauty1.69×Beauty & Wellness
Armani Exchange18.61×Fashion & Accessoires
Isabel Marant8.81×Fashion & Accessoires
Decoration6.39×Home & Garden
COS9.98×Shopping
1080i2.93×Technology & Electronics
Menswear12.32×Fashion & Accessoires
Maison Margiela8.86×Fashion & Accessoires
Makeup Tutorials3.87×Beauty & Wellness
Louis Vuitton3.17×Fashion & Accessoires
YouTube Music3.07×Internet & Social Media
Architecture & Design3.67×Business & Career
TV comedies2.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polo Ralph Lauren audience
TraitClusterScore
Design AffinityPREMIUM2.38
Luxury OrientationPREMIUM2.25
IndulgenceJOY2.03
Early Adopter MentalityPOWER1.57
SustainabilityBALANCE1.49
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Polo Ralph Lauren
CountryShare
United States20.2%
Japan10.5%
Italy7.8%

See Polo Ralph Lauren audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Polo Ralph Lauren have in United States?

Polo Ralph Lauren has an estimated audience of 4,010,269 people in United States, concentrated in California and New York.

What is the gender split and age of Polo Ralph Lauren fans?

51.2% of Polo Ralph Lauren fans are female, 48.8% are male, with an average age of 31.1 years.

Which brands do Polo Ralph Lauren fans like most?

Polo Ralph Lauren fans show strongest brand affinity for Yahoo!ショッピング (4.16×), Primark (8.71×), and Yahoo!奇摩名人娛樂 (3.22×) over the country average.

Where do Polo Ralph Lauren fans live in United States?

Polo Ralph Lauren fans in United States are most concentrated in California (reach 764,130), New York (reach 674,582), and Texas (reach 611,675). These three regions account for the largest share of the active audience.

What other brands do Polo Ralph Lauren fans also like?

Beyond Polo Ralph Lauren itself, the audience over-indexes on Primark (8.71×), Yahoo!奇摩名人娛樂 (3.22×), Intimissimi (14.46×), and Men's Fashion (6.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.