Rascasse Audience Intelligence

Polo Ralph Lauren Target Market in United States

A data profile of the people who buy, follow and care about Polo Ralph Lauren in United States — modelled from more than twelve digital signal sources. Polo Ralph Lauren has an estimated audience of 9,774,130 people in United States.

#4among Premium fashion in United States#372among Brand in United States#186in Fashion & Accessoires

The average Polo Ralph Lauren fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Primark, Intimissimi, Calvin Klein, with strongest over-indexing on Primark (8.71× the country average).

Demographically, the Polo Ralph Lauren audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polo Ralph Lauren fan in United States is balanced, around 31.1 years old, with strong Design Affinity tendencies and a notable affinity for Primark.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polo Ralph Lauren profile in United States.

Audience size
9.8M
in United States
Gender
51.2%♀
48.8% male
Age
31.1
average years
Country rank
#3657
Brand in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polo Ralph Lauren

51.2% are female, 48.8% are male, average age 31.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Polo Ralph Lauren audience in United States
MetricValue
Female51.2%
Male48.8%
Average age31.1
Estimated audience size9,774,130
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Polo Ralph Lauren audience in United States
Age bracketShare%
16-1938%
20-2928%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Polo Ralph Lauren audience comes from United States.

Worldwide audience distribution share by country for Polo Ralph Lauren
CountryShare
United States25.9%
Germany8.0%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polo Ralph Lauren audience in United States is strongest.

Fig. 05

Top regions by affinity

Polo Ralph Lauren customers by region in United States
#RegionReachAffinity×
01New York~700K2.89×
02New Jersey~200K2.06×
03Georgia~200K1.68×
04Florida~500K1.61×
05Mississippi~60K1.57×
06Texas~600K1.53×
07California~700K1.49×
08Maryland~100K1.49×
09South Carolina~90K1.42×
10Massachusetts~100K1.41×
11Connecticut~60K1.38×
12Washington, District of Columbia~20K1.36×
13Delaware~20K1.34×
14Alabama~80K1.31×
15Virginia~100K1.29×
16Louisiana~70K1.28×
17North Carolina~200K1.25×
18Nevada~50K1.22×
19Illinois~200K1.21×
20Pennsylvania~200K1.16×
21Tennessee~90K1.04×
22Rhode Island~10K1.04×
23Hawaii~20K1.01×
24Arizona~90K0.97×
25Washington~80K0.91×
26Arkansas~30K0.88×
27Michigan~100K0.87×
28Ohio~100K0.80×
29Colorado~50K0.79×
30Indiana~60K0.78×
31Oklahoma~40K0.75×
32Missouri~50K0.74×
33New Hampshire~10K0.72×
34Minnesota~40K0.71×
35Kentucky~40K0.71×
36Oregon~30K0.68×
37Nebraska~10K0.68×
38Wisconsin~40K0.67×
39Kansas~20K0.67×
40New Mexico~10K0.65×
41Utah~20K0.63×
42Maine~10K0.62×
43Vermont~5K0.59×
44Iowa~20K0.57×
45Alaska~5K0.53×
46West Virginia~10K0.52×
47North Dakota~4K0.48×
48South Dakota~4K0.42×
49Idaho~8K0.38×
50Montana~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Polo Ralph Lauren, United States
0.38×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polo Ralph Lauren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polo Ralph Lauren audience
#·InterestCategoryAffinity×
01Armani ExchangeFashion & Accessoires18.61×
02IntimissimiFashion & Accessoires14.46×
03MenswearFashion & Accessoires12.32×
04ZadarTravel & Leisure11.98×
05COSShopping9.98×
06Maison MargielaFashion & Accessoires8.86×
07Isabel MarantFashion & Accessoires8.81×
08PrimarkShopping8.71×
09Men's FashionFashion & Accessoires6.98×
10Calvin KleinFashion & Accessoires6.92×
11DecorationHome & Garden6.39×
12Beauty & FashionBeauty & Wellness4.31×
13Makeup TutorialsBeauty & Wellness3.87×
14Architecture & DesignBusiness & Career3.67×
15Health And BeautyBeauty & Wellness3.53×
16Louis VuittonFashion & Accessoires3.17×
17YouTube MusicInternet & Social Media3.07×
181080iTechnology & Electronics2.93×
19TV comediesMovies & TV2.81×
20BeautyBeauty & Wellness1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polo Ralph Lauren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polo Ralph Lauren audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.98×
Luxury OrientationPREMIUM1.90×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polo Ralph Lauren audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.27×
Community OrientationOPEN0.42×
SpiritualityBALANCE0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polo Ralph Lauren's target market in United States?

Polo Ralph Lauren's target market in United States covers an estimated 9,774,130 people, concentrated in California and New York.

02

What is the gender split and age of Polo Ralph Lauren customers?

51.2% of the Polo Ralph Lauren audience are female, 48.8% are male, with an average age of 31.1 years.

03

Which brands do Polo Ralph Lauren fans like most?

Polo Ralph Lauren fans show strongest brand affinity for Primark (8.71×), Intimissimi (14.46×), and Calvin Klein (6.92×) over the country average.

04

Where do Polo Ralph Lauren fans live in United States?

Polo Ralph Lauren fans in United States are most concentrated in California (reach ~700K), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Polo Ralph Lauren fans also like?

Beyond Polo Ralph Lauren itself, the audience over-indexes on Intimissimi (14.46×), Calvin Klein (6.92×), Men's Fashion (6.98×), and Zadar (11.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Polo Ralph Lauren audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polo Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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