Rascasse Audience Intelligence

Intimissimi Target Market in United States

A data profile of the people who buy, follow and care about Intimissimi in United States — modelled from more than twelve digital signal sources. Intimissimi has an estimated audience of 2,385,504 people in United States.

#5among Lingerie in United States#1240among Brand in United States#564in Fashion & Accessoires

The average Intimissimi fan in United States is 33.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include The Secret of My Success (1987 film), Kanal D, La Perla (clothing), with strongest over-indexing on The Secret of My Success (1987 film) (110.88× the country average).

Demographically, the Intimissimi audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intimissimi fan in United States is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for The Secret of My Success (1987 film).

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intimissimi profile in United States.

Audience size
2.4M
in United States
Gender
75.7%♀
24.3% male
Age
33.7
average years
Country rank
#12366
Brand in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Intimissimi

75.7% are female, 24.3% are male, average age 33.7.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Intimissimi audience in United States
MetricValue
Female75.7%
Male24.3%
Average age33.7
Estimated audience size2,385,504
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Intimissimi audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3915%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Intimissimi audience comes from United States.

Worldwide audience distribution share by country for Intimissimi
CountryShare
Italy22.9%
Spain10.2%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intimissimi audience in United States is strongest.

Fig. 05

Top regions by affinity

Intimissimi customers by region in United States
#RegionReachAffinity×
01New York~700K5.39×
02Washington, District of Columbia~20K3.14×
03Massachusetts~100K3.00×
04New Jersey~200K2.65×
05Connecticut~50K2.32×
06California~500K2.07×
07Florida~300K1.68×
08Illinois~100K1.43×
09Rhode Island~10K1.41×
10Virginia~70K1.25×
11Maryland~50K1.22×
12Vermont~5K1.21×
13Pennsylvania~90K1.13×
14New Hampshire~10K1.11×
15Washington~50K1.06×
16Delaware~6K0.95×
17Hawaii~9K0.93×
18Maine~8K0.93×
19Nevada~20K0.91×
20Colorado~30K0.88×
21Oregon~20K0.85×
22Arizona~40K0.81×
23Texas~100K0.72×
24Ohio~50K0.69×
25North Carolina~50K0.69×
26Montana~4K0.69×
27Alaska~3K0.69×
28Utah~10K0.68×
29Georgia~50K0.66×
30Michigan~40K0.66×
31Tennessee~30K0.66×
32Wisconsin~20K0.64×
33South Carolina~20K0.63×
34Minnesota~20K0.62×
35North Dakota~3K0.59×
36Idaho~7K0.58×
37South Dakota~3K0.57×
38Indiana~20K0.56×
39New Mexico~6K0.52×
40West Virginia~6K0.52×
41Kansas~9K0.51×
42Louisiana~10K0.49×
43Kentucky~10K0.49×
44Missouri~20K0.48×
45Nebraska~6K0.48×
46Iowa~9K0.46×
47Oklahoma~10K0.44×
48Arkansas~8K0.44×
49Mississippi~8K0.44×
50Alabama~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Intimissimi, United States
0.41×1.00×5.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intimissimi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intimissimi audience
#·InterestCategoryAffinity×
01The Secret of My Success (1987 film)Movies & TV110.88×
02Kanal DMovies & TV69.15×
03TRT 1Movies & TV39.40×
04Mavi JeansFashion & Accessoires28.74×
05Agent ProvocateurFashion & Accessoires27.83×
06La Perla (clothing)Fashion & Accessoires26.08×
07Spicy LingerieFashion & Accessoires24.54×
08Frederick's of HollywoodFashion & Accessoires24.17×
09TV8 (Turkey)Movies & TV23.54×
10Chantelle (lingerie)Fashion & Accessoires21.96×
11Panty & Stocking with GarterbeltMovies & TV18.50×
12Athena (band)Music & Radio9.53×
13Pink (Victoria's Secret)Fashion & Accessoires5.18×
14Aerie (American Eagle Outfitters)Brand4.88×
15Victoria's SecretFashion & Accessoires4.48×
16BrassiereFood & Beverages4.22×
17BikiniFashion & Accessoires3.31×
18LingerieFashion & Accessoires3.02×
19Macy'sShopping2.11×
20GodPolitics & Society1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intimissimi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intimissimi audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.75×
Quality AwarenessPREMIUM1.51×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intimissimi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.94×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Intimissimi's target market in United States?

Intimissimi's target market in United States covers an estimated 2,385,504 people, concentrated in New York and California.

02

What is the gender split and age of Intimissimi customers?

75.7% of the Intimissimi audience are female, 24.3% are male, with an average age of 33.7 years.

03

Which brands do Intimissimi fans like most?

Intimissimi fans show strongest brand affinity for The Secret of My Success (1987 film) (110.88×), Kanal D (69.15×), and La Perla (clothing) (26.08×) over the country average.

04

Where do Intimissimi fans live in United States?

Intimissimi fans in United States are most concentrated in New York (reach ~700K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Intimissimi fans also like?

Beyond Intimissimi itself, the audience over-indexes on Kanal D (69.15×), La Perla (clothing) (26.08×), Agent Provocateur (27.83×), and Aerie (American Eagle Outfitters) (4.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Intimissimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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