Intimissimi Audience in United States

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Intimissimi has an estimated audience of 2,332,744 people in United States. 75.7% are female, 24.3% are male, average age 33.7. Top regions: New York, California, Florida. Top brand affinities: The Secret of My Success (1987 film), Kanal D, La Perla (clothing), Agent Provocateur, Panty & Stocking with Garterbelt.

The average Intimissimi fan in United States is 33.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include The Secret of My Success (1987 film), Kanal D, La Perla (clothing), with strongest over-indexing on The Secret of My Success (1987 film) (110.88× the country average). Demographically, the Intimissimi audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Intimissimi fans

Demographic split for Intimissimi audience in United States
MetricValue
Female75.7%
Male24.3%
Average age33.7
Estimated audience size2,332,744

Audience persona

The typical Intimissimi fan in United States is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for The Secret of My Success (1987 film).

Top regions in United States

Top regions ranked by reach for Intimissimi in United States
RegionReachAffinity
New York705,6925.41×
California541,1502.11×
Florida303,1801.92×
New Jersey174,1002.93×
Texas151,8060.76×
Massachusetts137,3562.99×
Illinois100,7811.3×
Pennsylvania87,9581.12×
Virginia78,4631.38×
Connecticut53,7772.3×
Maryland51,3301.28×
Washington51,0681.09×
North Carolina47,8330.68×
Georgia45,3480.63×
Michigan37,2580.61×
Ohio36,2690.5×
Colorado32,5750.89×
Arizona32,1260.67×
Tennessee29,7910.64×
Washington, District of Columbia24,9733.56×
Oregon23,3970.88×
Wisconsin23,2730.66×
Indiana22,1120.52×
South Carolina20,9730.6×
Nevada18,3590.81×
Minnesota18,3490.55×
Missouri17,6990.47×
Utah14,5150.69×
Louisiana13,4840.45×
Alabama11,8420.36×
Kentucky11,5650.4×
Rhode Island10,8181.46×
New Hampshire10,5441.15×
Oklahoma8,9350.34×
Hawaii7,5710.76×
Kansas7,2170.39×
Maine7,1910.86×
Iowa7,1480.37×
Delaware6,4221×
Idaho5,9650.51×
Arkansas5,6280.29×
Mississippi5,1790.27×
New Mexico5,1360.44×
Vermont4,4781.09×
Nebraska4,0950.35×
Montana4,0410.62×
West Virginia3,9380.36×
Alaska2,4560.49×
Wyoming1,6420.47×
North Dakota1,6200.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Intimissimi audience
BrandAffinityCategory
The Secret of My Success (1987 film)110.88×Movies & TV
Kanal D69.15×Movies & TV
La Perla (clothing)26.08×Fashion & Accessoires
Agent Provocateur27.83×Fashion & Accessoires
Panty & Stocking with Garterbelt18.5×Movies & TV
Brassiere4.22×Food & Beverages
Aerie (American Eagle Outfitters)4.88×
Athena (band)9.53×Music & Radio
Yahoo!ショッピング2.62×
TRT 139.4×Movies & TV
Spicy Lingerie24.54×Fashion & Accessoires
Mavi Jeans28.74×Fashion & Accessoires
Lingerie3.02×Fashion & Accessoires
Macy's2.11×Shopping
TV8 (Turkey)23.54×Movies & TV
Frederick's of Hollywood24.17×Fashion & Accessoires
Chantelle (lingerie)21.96×Fashion & Accessoires
Bikini3.31×Fashion & Accessoires
Pink (Victoria's Secret)5.18×Fashion & Accessoires
God1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Intimissimi audience
TraitClusterScore
Design AffinityPREMIUM2
Luxury OrientationPREMIUM1.83
Sports ActivityPOWER1.72
SustainabilityBALANCE1.7
Quality AwarenessPREMIUM1.54
MindfulnessBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Intimissimi
CountryShare
Italy23.0%
Spain10.4%
Germany9.7%

See Intimissimi audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Intimissimi have in United States?

Intimissimi has an estimated audience of 2,332,744 people in United States, concentrated in New York and California.

What is the gender split and age of Intimissimi fans?

75.7% of Intimissimi fans are female, 24.3% are male, with an average age of 33.7 years.

Which brands do Intimissimi fans like most?

Intimissimi fans show strongest brand affinity for The Secret of My Success (1987 film) (110.88×), Kanal D (69.15×), and La Perla (clothing) (26.08×) over the country average.

Where do Intimissimi fans live in United States?

Intimissimi fans in United States are most concentrated in New York (reach 705,692), California (reach 541,150), and Florida (reach 303,180). These three regions account for the largest share of the active audience.

What other brands do Intimissimi fans also like?

Beyond Intimissimi itself, the audience over-indexes on Kanal D (69.15×), La Perla (clothing) (26.08×), Agent Provocateur (27.83×), and Panty & Stocking with Garterbelt (18.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Intimissimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.