Pink (Victoria's Secret) Audience in United States

Pink (Victoria's Secret) has an estimated audience of 8,379,191 people in United States. 92.4% are female, 7.6% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Pink (Victoria's Secret) fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Pink (Victoria's Secret) fans

Demographic split for Pink (Victoria's Secret) audience in United States
MetricValue
Female92.4%
Male7.6%
Average age33.6
Estimated audience size8,379,191

Audience persona

The typical Pink (Victoria's Secret) fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pink (Victoria's Secret) in United States
RegionReachAffinity
California1,249,6931.36×
Texas904,4731.26×
Florida609,1491.07×
New York555,6991.19×
Illinois360,7721.29×
Pennsylvania315,7241.12×
Ohio301,2151.17×
Georgia296,2381.15×
New Jersey276,7951.3×
North Carolina265,2311.05×
Michigan221,6521.01×
Arizona194,1181.13×
Virginia191,9440.94×
Indiana171,9011.12×
Massachusetts169,1941.02×
Tennessee160,6380.96×
Maryland160,2451.11×
Washington157,0050.93×
Missouri153,7291.14×
Wisconsin134,3731.07×
Alabama133,5041.14×
South Carolina121,4390.96×
Louisiana115,1801.07×
Minnesota114,1630.95×
Kentucky111,2841.06×
Colorado108,9790.83×
Oklahoma99,9341.07×
Nevada90,7981.12×
Oregon89,5210.93×
Connecticut86,7421.03×
Mississippi72,3531.05×
Utah70,9110.95×
Arkansas69,4861.01×
Kansas62,3750.94×
Iowa61,5800.89×
New Mexico39,9860.95×
Nebraska39,9060.95×
West Virginia37,6660.97×
Idaho31,5610.75×
Rhode Island30,6281.15×
Hawaii30,3080.84×
Delaware27,0471.17×
New Hampshire26,2870.8×
Maine25,6890.86×
Montana20,4730.88×
Washington, District of Columbia17,8480.71×
South Dakota17,5290.91×
North Dakota14,1900.82×
Alaska11,8740.66×
Vermont8,8770.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pink (Victoria's Secret) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Diaper bag5.9×Kids & Family
Lingerie4.8×Fashion & Accessoires
Planet Fitness3.31×Sports
Charles, Prince of Wales18.87×Politics & Society
Nordstrom rack3.47×Fashion & Accessoires
Bachelor of Business Administration27.45×Business & Career
ULTA Beauty3.39×Beauty & Wellness
Rainbow Shops11.5×Fashion & Accessoires
Moto Guzzi15.57×Cars & Mobility
Target Corporation2.06×Shopping
Sephora2.22×Shopping
Men's clothing2.09×Fashion & Accessoires
Trousers2.24×Fashion & Accessoires
Food storage5.68×Home & Garden
Skirt2.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pink (Victoria's Secret) audience
TraitClusterScore
ExtroversionTHRILL1.75
SustainabilityBALANCE1.5
Price SensitivityPREMIUM1.25
CreativityOPEN1.2
Healthy LifestyleBALANCE1.19
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Pink (Victoria's Secret)
CountryShare
United States50.8%
Germany6.8%
United Kingdom5.3%

See Pink (Victoria's Secret) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pink (Victoria's Secret) have in United States?

Pink (Victoria's Secret) has an estimated audience of 8,379,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Pink (Victoria's Secret) fans?

92.4% of Pink (Victoria's Secret) fans are female, 7.6% are male, with an average age of 33.6 years.

Which brands do Pink (Victoria's Secret) fans like most?

Pink (Victoria's Secret) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Pink (Victoria's Secret) fans live in United States?

Pink (Victoria's Secret) fans in United States are most concentrated in California (reach 1,249,693), Texas (reach 904,473), and Florida (reach 609,149). These three regions account for the largest share of the active audience.

What other brands do Pink (Victoria's Secret) fans also like?

Beyond Pink (Victoria's Secret) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pink (Victoria's Secret). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.