Rascasse Audience Intelligence

Pink (Victoria's Secret) Target Market in United States

A data profile of the people who buy, follow and care about Pink (Victoria's Secret) in United States — modelled from more than twelve digital signal sources. Pink (Victoria's Secret) has an estimated audience of 8,686,401 people in United States.

#413among Brand in United States#207in Fashion & Accessoires

The average Pink (Victoria's Secret) fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lingerie, Nordstrom rack, Planet Fitness, with strongest over-indexing on Lingerie (5.2× the country average).

Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pink (Victoria's Secret) fan in United States is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Lingerie.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink (Victoria's Secret) profile in United States.

Audience size
8.7M
in United States
Gender
92.4%♀
7.6% male
Age
33.6
average years
Country rank
#4095
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pink (Victoria's Secret)

92.4% are female, 7.6% are male, average age 33.6.

Fig. 02

Gender split

92.4%
Female
7.6%
Male
Demographic split for Pink (Victoria's Secret) audience in United States
MetricValue
Female92.4%
Male7.6%
Average age33.6
Estimated audience size8,686,401
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Pink (Victoria's Secret) audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3919%
40-4918%
50+7%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Pink (Victoria's Secret) audience comes from United States.

Worldwide audience distribution share by country for Pink (Victoria's Secret)
CountryShare
United States51.3%
Germany6.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink (Victoria's Secret) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pink (Victoria's Secret) customers by region in United States
#RegionReachAffinity×
01California~1M1.29×
02New Jersey~300K1.24×
03Illinois~300K1.23×
04Texas~900K1.20×
05Delaware~30K1.19×
06Rhode Island~30K1.18×
07New York~500K1.15×
08Ohio~300K1.15×
09Alabama~100K1.14×
10Missouri~200K1.13×
11Arizona~200K1.12×
12Maryland~200K1.11×
13Pennsylvania~300K1.10×
14Georgia~300K1.09×
15Louisiana~100K1.09×
16Kentucky~100K1.09×
17Nevada~90K1.09×
18Mississippi~80K1.09×
19Indiana~200K1.08×
20Oklahoma~100K1.06×
21Connecticut~90K1.06×
22Wisconsin~100K1.04×
23West Virginia~40K1.04×
24North Carolina~300K1.03×
25Arkansas~70K1.03×
26Florida~600K1.02×
27Michigan~200K1.00×
28Massachusetts~200K1.00×
29New Mexico~40K0.97×
30Utah~70K0.96×
31Kansas~60K0.96×
32Nebraska~40K0.96×
33Tennessee~200K0.95×
34South Carolina~100K0.95×
35Virginia~200K0.94×
36South Dakota~20K0.94×
37Minnesota~100K0.93×
38Oregon~90K0.93×
39Washington~200K0.92×
40North Dakota~20K0.92×
41Iowa~60K0.90×
42Hawaii~30K0.90×
43Maine~30K0.88×
44Montana~20K0.87×
45New Hampshire~30K0.81×
46Colorado~100K0.80×
47Idaho~30K0.78×
48Alaska~10K0.74×
49Washington, District of Columbia~20K0.71×
50Vermont~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Pink (Victoria's Secret), United States
0.66×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink (Victoria's Secret) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink (Victoria's Secret) audience
#·InterestCategoryAffinity×
01LingerieFashion & Accessoires5.20×
02Victoria's SecretFashion & Accessoires4.15×
03Diaper bagKids & Family3.91×
04H&MShopping3.14×
05Nordstrom rackFashion & Accessoires3.12×
06SwimsuitFashion & Accessoires2.71×
07Cyber MondayShopping2.70×
08ULTA BeautyBeauty & Wellness2.69×
09SkirtFashion & Accessoires2.60×
10Planet FitnessSports2.53×
11TrousersFashion & Accessoires2.52×
12Subscription business modelShopping2.46×
13SephoraShopping2.40×
14Black Friday (shopping)Shopping2.27×
15Pizza HutFood & Beverages2.18×
16Men's clothingFashion & Accessoires2.07×
17HairstyleBeauty & Wellness2.03×
18Target CorporationShopping1.93×
19HappinessHealth1.63×
20SupermanMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink (Victoria's Secret) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink (Victoria's Secret) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.85×
ExtroversionTHRILL1.82×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink (Victoria's Secret) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Quality AwarenessPREMIUM0.76×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pink (Victoria's Secret)'s target market in United States?

Pink (Victoria's Secret)'s target market in United States covers an estimated 8,686,401 people, concentrated in California and Texas.

02

What is the gender split and age of Pink (Victoria's Secret) customers?

92.4% of the Pink (Victoria's Secret) audience are female, 7.6% are male, with an average age of 33.6 years.

03

Which brands do Pink (Victoria's Secret) fans like most?

Pink (Victoria's Secret) fans show strongest brand affinity for Lingerie (5.2×), Nordstrom rack (3.12×), and Planet Fitness (2.53×) over the country average.

04

Where do Pink (Victoria's Secret) fans live in United States?

Pink (Victoria's Secret) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pink (Victoria's Secret) fans also like?

Beyond Pink (Victoria's Secret) itself, the audience over-indexes on Nordstrom rack (3.12×), Planet Fitness (2.53×), Diaper bag (3.91×), and Sephora (2.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pink (Victoria's Secret). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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