Sephora Audience in United States

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Sephora has an estimated audience of 52,539,509 people in United States. 78.4% are female, 21.6% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Beauty, Women's clothing, Skin care, ULTA Beauty, Shoes.

The average Sephora fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty, Women's clothing, Skin care, with strongest over-indexing on Beauty (1.55× the country average). Demographically, the Sephora audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Drugstore

Demographics of Sephora fans

Demographic split for Sephora audience in United States
MetricValue
Female78.4%
Male21.6%
Average age36.0
Estimated audience size52,539,509

Audience persona

The typical Sephora fan in United States is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Sephora in United States
RegionReachAffinity
California9,095,4301.57×
Texas6,103,0591.35×
New York5,380,1441.83×
Florida4,320,1081.21×
Illinois2,202,9741.26×
New Jersey1,958,2741.47×
Pennsylvania1,900,6601.07×
Georgia1,819,9991.12×
North Carolina1,539,3480.97×
Ohio1,517,6110.94×
Massachusetts1,507,8961.46×
Virginia1,374,1291.07×
Arizona1,372,3201.28×
Michigan1,264,2850.92×
Washington1,160,3571.1×
Tennessee1,033,7840.98×
Maryland1,029,0501.14×
Indiana857,0170.89×
Colorado836,2591.01×
Missouri757,3610.89×
South Carolina707,6250.9×
Minnesota689,3560.92×
Wisconsin688,9820.87×
Alabama681,9990.93×
Connecticut638,6181.21×
Louisiana638,2240.94×
Nevada617,0521.21×
Kentucky613,7540.93×
Oregon597,7340.99×
Oklahoma469,1730.8×
Utah451,2150.96×
Iowa387,7480.9×
Kansas366,2940.88×
Arkansas346,0260.8×
Mississippi341,5440.79×
Hawaii295,5271.31×
Nebraska265,8181.01×
Washington, District of Columbia225,6271.43×
Idaho200,1300.76×
Rhode Island192,4531.15×
New Hampshire191,5480.93×
New Mexico183,9720.7×
West Virginia163,1290.67×
Maine152,9870.81×
Delaware125,1760.86×
North Dakota84,8170.79×
South Dakota84,3120.69×
Alaska80,9430.72×
Montana74,6560.51×
Vermont59,7900.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sephora audience
BrandAffinityCategory
Beauty1.55×Beauty & Wellness
Women's clothing2.02×Fashion & Accessoires
Skin care2.31×Beauty & Wellness
ULTA Beauty2.67×Beauty & Wellness
Shoes1.51×Fashion & Accessoires
Hair products1.69×Beauty & Wellness
Macy's1.56×Shopping
Natural skin care2.78×Beauty & Wellness
Beauty salons1.62×Beauty & Wellness
Quinceañera (telenovela)3.54×Movies & TV
Concurrent Versions System1.84×Technology & Electronics
Nordstrom rack2×Fashion & Accessoires
T.J.Maxx2.07×Shopping
Makeup Tutorials2.78×Beauty & Wellness
Boutiques1.55×Fashion & Accessoires
Dresses1.6×Fashion & Accessoires
Kohl's1.52×Shopping
Hobby Lobby1.55×Home & Garden
Nordstrom1.66×Shopping
Old Navy1.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sephora audience
TraitClusterScore
SustainabilityBALANCE1.27
Design AffinityPREMIUM1.27
Price SensitivityPREMIUM1.18
CreativityOPEN1.14
Pet OwnershipJOY1.13
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Sephora
CountryShare
United States32.7%
France6.2%
Italy6.1%

See Sephora audiences in other countries

More Drugstore audiences in United States

Frequently asked questions

How many fans does Sephora have in United States?

Sephora has an estimated audience of 52,539,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Sephora fans?

78.4% of Sephora fans are female, 21.6% are male, with an average age of 36.0 years.

Which brands do Sephora fans like most?

Sephora fans show strongest brand affinity for Beauty (1.55×), Women's clothing (2.02×), and Skin care (2.31×) over the country average.

Where do Sephora fans live in United States?

Sephora fans in United States are most concentrated in California (reach 9,095,430), Texas (reach 6,103,059), and New York (reach 5,380,144). These three regions account for the largest share of the active audience.

What other brands do Sephora fans also like?

Beyond Sephora itself, the audience over-indexes on Women's clothing (2.02×), Skin care (2.31×), ULTA Beauty (2.67×), and Shoes (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.