Sephora Audience in Italy
Sephora has an estimated audience of 9,805,261 people in Italy. 78.6% are female, 21.4% are male, average age 37.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Cuisine, Consumer electronics, Italian language, Skin care, Personal care.
The average Sephora fan in Italy is 37.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Cuisine, Consumer electronics, Italian language, with strongest over-indexing on Cuisine (1.61× the country average). Demographically, the Sephora audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Sephora fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.7 |
| Estimated audience size | 9,805,261 |
Audience persona
The typical Sephora fan in Italy is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cuisine.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,431,842 | 1.41× |
| Lazio | 1,784,635 | 1.49× |
| Campania | 1,452,001 | 1.32× |
| Veneto | 1,023,312 | 1.32× |
| Sicilia | 923,926 | 1.09× |
| Emilia-Romagna | 912,841 | 1.14× |
| Tuscany | 834,767 | 1.28× |
| Piedmont | 777,785 | 1.07× |
| Puglia | 692,105 | 1.02× |
| Calabria | 299,144 | 1× |
| Liguria | 251,502 | 0.91× |
| Marche | 218,516 | 0.89× |
| Sardinia | 217,541 | 0.79× |
| Friuli-Venezia Giulia | 201,862 | 1.09× |
| Abruzzo | 174,930 | 0.81× |
| Trentino-Alto Adige/Südtirol | 149,893 | 0.81× |
| Umbria | 137,309 | 0.86× |
| Basilicata | 55,604 | 0.62× |
| Molise | 25,638 | 0.55× |
| Aosta Valley | 12,900 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuisine | 1.61× | Food & Beverages |
| Consumer electronics | 1.51× | Technology & Electronics |
| Italian language | 1.59× | Politics & Society |
| Skin care | 2.34× | Beauty & Wellness |
| Personal care | 1.67× | Health |
| Fragrances | 1.62× | Beauty & Wellness |
| Primark | 1.96× | Shopping |
| H&M | 2.01× | Shopping |
| Natural skin care | 2.51× | Beauty & Wellness |
| Dresses | 1.54× | Fashion & Accessoires |
| Men's clothing | 1.59× | Fashion & Accessoires |
| Beauty salons | 1.52× | Beauty & Wellness |
| Health And Beauty | 2.46× | Beauty & Wellness |
| Zara | 2.17× | Shopping |
| Handbags | 1.64× | Fashion & Accessoires |
| Weddings | 1.63× | Kids & Family |
| Haute couture | 1.56× | Fashion & Accessoires |
| Hair care | 1.75× | Beauty & Wellness |
| Marriage | 1.51× | Kids & Family |
| Eye shadow | 2.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.39 |
| Extroversion | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
| Creativity | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| France | 6.2% |
| Italy | 6.1% |
See Sephora audiences in other countries
More Drugstore audiences in Italy
- Notino (8,269,626)
- Matas (drug store) (114,972)
- Rossmann (79,390)
- Walgreens (61,921)
- PARFUMDREAMS (59,600)
Frequently asked questions
How many fans does Sephora have in Italy?
Sephora has an estimated audience of 9,805,261 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Sephora fans?
78.6% of Sephora fans are female, 21.4% are male, with an average age of 37.7 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for Cuisine (1.61×), Consumer electronics (1.51×), and Italian language (1.59×) over the country average.
Where do Sephora fans live in Italy?
Sephora fans in Italy are most concentrated in Lombardy (reach 2,431,842), Lazio (reach 1,784,635), and Campania (reach 1,452,001). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Consumer electronics (1.51×), Italian language (1.59×), Skin care (2.34×), and Personal care (1.67×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.