A data profile of the people who buy, follow and care about Sephora in Italy — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 9,797,705 people in Italy.
The average Sephora fan in Italy is 37.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cuisine, Consumer electronics, Italian language, with strongest over-indexing on Cuisine (1.61× the country average).
Demographically, the Sephora audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sephora fan in Italy is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Cuisine.
The key figures that characterise the Sephora profile in Italy.
78.6% are female, 21.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.7 |
| Estimated audience size | 9,797,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Sephora audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2M | 1.49× | |
| 02 | Lombardy | ~2.5M | 1.41× | |
| 03 | Campania | ~1.5M | 1.32× | |
| 04 | Veneto | ~1M | 1.32× | |
| 05 | Tuscany | ~800K | 1.28× | |
| 06 | Emilia-Romagna | ~900K | 1.14× | |
| 07 | Sicilia | ~900K | 1.09× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.09× | |
| 09 | Piedmont | ~800K | 1.07× | |
| 10 | Puglia | ~700K | 1.02× | |
| 11 | Calabria | ~300K | 1.00× | |
| 12 | Liguria | ~300K | 0.91× | |
| 13 | Marche | ~200K | 0.89× | |
| 14 | Umbria | ~100K | 0.86× | |
| 15 | Abruzzo | ~200K | 0.81× | |
| 16 | Trentino-Alto Adige/Südtirol | ~200K | 0.81× | |
| 17 | Sardinia | ~200K | 0.79× | |
| 18 | Basilicata | ~60K | 0.63× | |
| 19 | Molise | ~30K | 0.56× | |
| 20 | Aosta Valley | ~10K | 0.54× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye shadow | Beauty & Wellness | 2.65× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.51× | ||
| 03 | Health And Beauty | Beauty & Wellness | 2.46× | ||
| 04 | Skin care | Beauty & Wellness | 2.34× | ||
| 05 | Zara | Shopping | 2.17× | ||
| 06 | H&M | Shopping | 2.01× | ||
| 07 | Primark | Shopping | 1.96× | ||
| 08 | Hair care | Beauty & Wellness | 1.75× | ||
| 09 | Personal care | Health | 1.67× | ||
| 10 | Handbags | Fashion & Accessoires | 1.64× | ||
| 11 | Weddings | Kids & Family | 1.63× | ||
| 12 | Fragrances | Beauty & Wellness | 1.62× | ||
| 13 | Cuisine | Food & Beverages | 1.61× | ||
| 14 | Italian language | Politics & Society | 1.59× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Haute couture | Fashion & Accessoires | 1.56× | ||
| 17 | Dresses | Fashion & Accessoires | 1.54× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Marriage | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Extroversion | THRILL | 1.36× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.79× |
Sephora's target market in Italy covers an estimated 9,797,705 people, concentrated in Lombardy and Lazio.
78.6% of the Sephora audience are female, 21.4% are male, with an average age of 37.7 years.
Sephora fans show strongest brand affinity for Cuisine (1.61×), Consumer electronics (1.51×), and Italian language (1.59×) over the country average.
Sephora fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Consumer electronics (1.51×), Italian language (1.59×), Skin care (2.34×), and Personal care (1.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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