Hobby Lobby Audience in United States

Hobby Lobby logo

Hobby Lobby has an estimated audience of 64,981,655 people in United States. 81.7% are female, 18.3% are male, average age 44.9. Top regions: Texas, California, Florida. Top brand affinities: Dollar General, J. C. Penney, Belk, Marshalls, Pinterest.

The average Hobby Lobby fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dollar General, J. C. Penney, Belk, with strongest over-indexing on Dollar General (1.98× the country average). Demographically, the Hobby Lobby audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Restaurants

Demographics of Hobby Lobby fans

Demographic split for Hobby Lobby audience in United States
MetricValue
Female81.7%
Male18.3%
Average age44.9
Estimated audience size64,981,655

Audience persona

The typical Hobby Lobby fan in United States is more female, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Hobby Lobby in United States
RegionReachAffinity
Texas8,212,3731.47×
California4,829,0260.68×
Florida3,850,8690.88×
Georgia2,440,0341.22×
North Carolina2,396,5441.23×
Ohio2,348,2091.17×
Illinois2,005,3830.93×
Tennessee1,986,4891.52×
Pennsylvania1,854,1530.85×
Michigan1,653,4560.97×
New York1,599,8520.44×
Indiana1,494,8661.26×
Alabama1,457,5601.61×
Missouri1,403,6801.34×
South Carolina1,386,8151.42×
Oklahoma1,328,0081.84×
Louisiana1,216,8021.45×
Kentucky1,200,7401.47×
Virginia1,191,6620.75×
Wisconsin1,190,0431.22×
Arizona1,186,2110.89×
Colorado1,051,3291.03×
New Jersey1,015,7430.61×
Arkansas926,1891.73×
Minnesota886,2530.95×
Washington877,8600.67×
Iowa797,8741.49×
Kansas772,2401.51×
Mississippi737,4411.38×
Utah658,3251.13×
Maryland650,7850.58×
Massachusetts516,6460.4×
Nebraska470,6751.44×
Oregon469,4930.63×
New Mexico457,3511.4×
Nevada448,9800.71×
West Virginia420,8211.39×
Idaho358,0731.1×
Connecticut301,1440.46×
New Hampshire206,4620.81×
Montana176,2260.98×
South Dakota173,1661.15×
Maine166,4280.71×
North Dakota157,3571.18×
Delaware129,0210.72×
Rhode Island111,5630.54×
Wyoming84,6900.88×
Washington, District of Columbia45,6710.23×
Vermont45,2010.4×
Hawaii22,2200.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobby Lobby audience
BrandAffinityCategory
Dollar General1.98×Shopping
J. C. Penney2.59×Shopping
Belk4.51×Fashion & Accessoires
Marshalls2.04×Fashion & Accessoires
Pinterest1.55×Internet & Social Media
God1.73×Politics & Society
Groupon2.77×Internet & Social Media
Aldi1.71×Shopping
Dollar Tree1.71×Shopping
Nordstrom rack1.99×Fashion & Accessoires
Macy's1.62×Shopping
Heart (novel)1.71×Literature
IKEA1.74×Home & Garden
Chick-fil-A1.58×Food & Beverages
Walgreens1.54×Shopping
Jesus1.56×Politics & Society
Family (biology)1.75×Kids & Family
Black Friday (shopping)1.71×Shopping
Menards1.81×Home & Garden
Symptom1.66×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobby Lobby audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
Risk AppetiteTHRILL1.76
Family OrientationCONSERVATISM1.6
DIY MentalityTHRILL1.43
CreativityOPEN1.33
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Hobby Lobby
CountryShare
United States94.1%
China0.6%
Canada0.6%

See Hobby Lobby audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Hobby Lobby have in United States?

Hobby Lobby has an estimated audience of 64,981,655 people in United States, concentrated in Texas and California.

What is the gender split and age of Hobby Lobby fans?

81.7% of Hobby Lobby fans are female, 18.3% are male, with an average age of 44.9 years.

Which brands do Hobby Lobby fans like most?

Hobby Lobby fans show strongest brand affinity for Dollar General (1.98×), J. C. Penney (2.59×), and Belk (4.51×) over the country average.

Where do Hobby Lobby fans live in United States?

Hobby Lobby fans in United States are most concentrated in Texas (reach 8,212,373), California (reach 4,829,026), and Florida (reach 3,850,869). These three regions account for the largest share of the active audience.

What other brands do Hobby Lobby fans also like?

Beyond Hobby Lobby itself, the audience over-indexes on J. C. Penney (2.59×), Belk (4.51×), Marshalls (2.04×), and Pinterest (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby Lobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.