Rascasse Audience Intelligence

Dollar Tree Target Market in United States

A data profile of the people who buy, follow and care about Dollar Tree in United States — modelled from more than twelve digital signal sources. Dollar Tree has an estimated audience of 59,378,252 people in United States.

#29among Brand in United States#22in Shopping

The average Dollar Tree fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dollar General, Family Dollar, Walgreens, with strongest over-indexing on Dollar General (4.22× the country average).

Demographically, the Dollar Tree audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dollar Tree fan in United States is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dollar Tree profile in United States.

Audience size
59.4M
in United States
Gender
70.9%♀
29.1% male
Age
38.8
average years
Country rank
#299
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dollar Tree

70.9% are female, 29.1% are male, average age 38.8.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Dollar Tree audience in United States
MetricValue
Female70.9%
Male29.1%
Average age38.8
Estimated audience size59,378,252
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Dollar Tree audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Dollar Tree audience comes from United States.

Worldwide audience distribution share by country for Dollar Tree
CountryShare
United States89.7%
Canada5.0%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dollar Tree audience in United States is strongest.

Fig. 05

Top regions by affinity

Dollar Tree customers by region in United States
#RegionReachAffinity×
01Florida~6M1.48×
02Texas~7M1.40×
03Illinois~2.5M1.28×
04Missouri~1M1.25×
05Georgia~2.5M1.24×
06Indiana~1.5M1.24×
07Delaware~200K1.24×
08North Carolina~2M1.22×
09Michigan~2M1.22×
10New Jersey~2M1.22×
11Oklahoma~800K1.22×
12South Carolina~1M1.20×
13Arizona~1.5M1.19×
14Kansas~600K1.19×
15Ohio~2M1.17×
16New Mexico~300K1.17×
17Virginia~1.5M1.16×
18Tennessee~1.5M1.16×
19Louisiana~900K1.16×
20Kentucky~900K1.16×
21Mississippi~600K1.16×
22California~7.5M1.15×
23Rhode Island~200K1.15×
24Pennsylvania~2.5M1.14×
25Maryland~1M1.13×
26Nevada~700K1.13×
27Arkansas~600K1.13×
28Alabama~900K1.09×
29Utah~600K1.06×
30West Virginia~300K1.03×
31Wisconsin~900K1.02×
32Iowa~500K1.02×
33Nebraska~300K1.00×
34Oregon~700K0.99×
35Minnesota~800K0.97×
36Massachusetts~1M0.96×
37Colorado~900K0.95×
38Idaho~300K0.94×
39Washington~1M0.93×
40Connecticut~500K0.92×
41New York~3M0.90×
42New Hampshire~200K0.77×
43South Dakota~100K0.75×
44Maine~100K0.67×
45North Dakota~80K0.67×
46Montana~80K0.51×
47Wyoming~40K0.50×
48Washington, District of Columbia~90K0.48×
49Vermont~40K0.40×
50Hawaii~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Dollar Tree, United States
0.09×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dollar Tree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dollar Tree audience
#·InterestCategoryAffinity×
01Caring.comBusiness & Career12.00×
02Citi TrendsShopping5.01×
03Family DollarFashion & Accessoires4.42×
04Dollar GeneralShopping4.22×
05VenmoTechnology & Electronics3.63×
06Alexandria Ocasio-CortezPolitics & Society3.40×
07Big LotsHome & Garden3.24×
08Kay JewelersFashion & Accessoires2.81×
09Ollie's Bargain OutletShopping2.75×
10Golden CorralFood & Beverages2.26×
11Five BelowShopping2.15×
12H-E-BShopping1.96×
13WhataburgerFood & Beverages1.81×
14PublixShopping1.76×
15U-HaulBusiness & Career1.72×
16WalgreensShopping1.65×
17Makeup TutorialsBeauty & Wellness1.58×
18PoshmarkShopping1.57×
19AldiShopping1.56×
20MeijerShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dollar Tree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dollar Tree audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.29×
MindfulnessBALANCE1.15×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dollar Tree audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.92×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dollar Tree's target market in United States?

Dollar Tree's target market in United States covers an estimated 59,378,252 people, concentrated in California and Texas.

02

What is the gender split and age of Dollar Tree customers?

70.9% of the Dollar Tree audience are female, 29.1% are male, with an average age of 38.8 years.

03

Which brands do Dollar Tree fans like most?

Dollar Tree fans show strongest brand affinity for Dollar General (4.22×), Family Dollar (4.42×), and Walgreens (1.65×) over the country average.

04

Where do Dollar Tree fans live in United States?

Dollar Tree fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~7M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Dollar Tree fans also like?

Beyond Dollar Tree itself, the audience over-indexes on Family Dollar (4.42×), Walgreens (1.65×), Five Below (2.15×), and Aldi (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Dollar Tree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollar Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →