Dollar Tree Audience in United States

Dollar Tree logo

Dollar Tree has an estimated audience of 59,378,252 people in United States. 70.9% are female, 29.1% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Dollar General, Family Dollar, Walgreens, Aldi, Five Below.

The average Dollar Tree fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dollar General, Family Dollar, Walgreens, with strongest over-indexing on Dollar General (4.22× the country average). Demographically, the Dollar Tree audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Dollar Tree fans

Demographic split for Dollar Tree audience in United States
MetricValue
Female70.9%
Male29.1%
Average age38.8
Estimated audience size59,378,252

Audience persona

The typical Dollar Tree fan in United States is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Dollar Tree in United States
RegionReachAffinity
Texas7,115,0901.39×
California6,906,3351.06×
Florida5,632,5371.4×
New York2,972,4610.9×
Illinois2,606,4681.32×
Pennsylvania2,364,0151.18×
Georgia2,349,4991.28×
Ohio2,279,9181.25×
North Carolina2,243,5111.26×
Michigan1,961,8061.26×
New Jersey1,674,3771.11×
Virginia1,665,8771.15×
Tennessee1,425,2531.2×
Indiana1,405,6581.3×
Missouri1,266,7961.32×
Massachusetts1,115,2630.95×
Maryland1,110,0961.09×
South Carolina1,096,8731.23×
Arizona1,082,5850.89×
Washington995,6980.84×
Louisiana974,6781.27×
Wisconsin957,7771.07×
Kentucky922,5921.24×
Alabama918,9611.11×
Oklahoma842,3611.28×
Colorado823,1370.88×
Minnesota754,5250.89×
Oregon665,5640.98×
Mississippi610,3371.25×
Nevada609,1731.06×
Arkansas601,0221.23×
Kansas586,2061.25×
Utah555,1861.04×
Connecticut537,4060.9×
Iowa512,4261.05×
New Mexico349,2031.17×
West Virginia308,8011.12×
Nebraska292,7750.98×
Idaho258,7180.87×
Rhode Island214,8501.14×
Delaware196,5071.2×
New Hampshire166,6050.71×
Maine139,1110.65×
South Dakota100,3550.73×
Washington, District of Columbia83,1070.47×
North Dakota74,7470.61×
Montana72,2610.44×
Wyoming43,6180.5×
Vermont40,8270.39×
Hawaii22,1760.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dollar Tree audience
BrandAffinityCategory
Dollar General4.22×Shopping
Family Dollar4.42×Fashion & Accessoires
Walgreens1.65×Shopping
Aldi1.56×Shopping
Five Below2.15×Shopping
Venmo3.63×Technology & Electronics
Publix1.76×Shopping
Kay Jewelers2.81×Fashion & Accessoires
Citi Trends5.01×Shopping
Big Lots3.24×Home & Garden
Whataburger1.81×Food & Beverages
Caring.com12×Business & Career
Anne Burrell2.1×Food & Beverages
U-Haul1.72×Business & Career
Poshmark1.57×Shopping
Meijer1.54×Shopping
Makeup Tutorials1.58×Beauty & Wellness
H-E-B1.96×Shopping
Golden Corral2.26×Food & Beverages
Ollie's Bargain Outlet2.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dollar Tree audience
TraitClusterScore
Price SensitivityPREMIUM1.91
Family OrientationCONSERVATISM1.83
Convenience OrientationPREMIUM1.58
IndulgenceJOY1.47
ExtroversionTHRILL1.46
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Dollar Tree
CountryShare
United States89.7%
Canada5.1%
China0.7%

See Dollar Tree audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Dollar Tree have in United States?

Dollar Tree has an estimated audience of 59,378,252 people in United States, concentrated in Texas and California.

What is the gender split and age of Dollar Tree fans?

70.9% of Dollar Tree fans are female, 29.1% are male, with an average age of 38.8 years.

Which brands do Dollar Tree fans like most?

Dollar Tree fans show strongest brand affinity for Dollar General (4.22×), Family Dollar (4.42×), and Walgreens (1.65×) over the country average.

Where do Dollar Tree fans live in United States?

Dollar Tree fans in United States are most concentrated in Texas (reach 7,115,090), California (reach 6,906,335), and Florida (reach 5,632,537). These three regions account for the largest share of the active audience.

What other brands do Dollar Tree fans also like?

Beyond Dollar Tree itself, the audience over-indexes on Family Dollar (4.42×), Walgreens (1.65×), Aldi (1.56×), and Five Below (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollar Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.