Rascasse Audience Intelligence

Ollie's Bargain Outlet Target Market in United States

A data profile of the people who buy, follow and care about Ollie's Bargain Outlet in United States — modelled from more than twelve digital signal sources. Ollie's Bargain Outlet has an estimated audience of 6,637,289 people in United States.

#2among Discount store in United States#545among Brand in United States#137in Shopping

The average Ollie's Bargain Outlet fan in United States is 45.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Pennsylvania.

Top brand affinities include Five Below, Citi Trends, Travelpro, with strongest over-indexing on Five Below (5.82× the country average).

Demographically, the Ollie's Bargain Outlet audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ollie's Bargain Outlet fan in United States is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Five Below.

Category: Shopping · Type: Brand · Subtype: Discount store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ollie's Bargain Outlet profile in United States.

Audience size
6.6M
in United States
Gender
68.1%♀
31.9% male
Age
45.2
average years
Country rank
#5250
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ollie's Bargain Outlet

68.1% are female, 31.9% are male, average age 45.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Ollie's Bargain Outlet audience in United States
MetricValue
Female68.1%
Male31.9%
Average age45.2
Estimated audience size6,637,289
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Ollie's Bargain Outlet audience in United States
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Ollie's Bargain Outlet audience comes from United States.

Worldwide audience distribution share by country for Ollie's Bargain Outlet
CountryShare
United States97.0%
China0.5%
Brazil0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ollie's Bargain Outlet audience in United States is strongest.

Fig. 05

Top regions by affinity

Ollie's Bargain Outlet customers by region in United States
#RegionReachAffinity×
01Pennsylvania~500K2.24×
02Oklahoma~200K2.22×
03South Carolina~200K2.20×
04Tennessee~300K2.08×
05Kentucky~200K2.08×
06Alabama~200K2.03×
07North Carolina~400K2.02×
08Ohio~400K2.01×
09Florida~900K1.95×
10Georgia~400K1.95×
11Indiana~200K1.81×
12Virginia~300K1.71×
13Michigan~300K1.61×
14Maryland~200K1.60×
15Rhode Island~30K1.60×
16Texas~900K1.55×
17Missouri~200K1.55×
18West Virginia~50K1.55×
19Louisiana~100K1.52×
20Delaware~30K1.48×
21Mississippi~70K1.37×
22Kansas~70K1.34×
23Arkansas~70K1.32×
24Wisconsin~100K1.21×
25New Hampshire~30K1.12×
26Illinois~200K1.05×
27Connecticut~70K1.05×
28New Jersey~100K0.90×
29Nebraska~30K0.86×
30New York~300K0.73×
31Massachusetts~90K0.68×
32Wyoming~6K0.65×
33North Dakota~8K0.61×
34Vermont~7K0.60×
35Montana~10K0.58×
36Hawaii~20K0.57×
37Iowa~30K0.56×
38South Dakota~8K0.50×
39Alaska~7K0.49×
40Maine~10K0.45×
41Idaho~10K0.41×
42Utah~10K0.25×
43New Mexico~8K0.24×
44Oregon~20K0.22×
45Nevada~10K0.21×
46Minnesota~10K0.16×
47Washington~20K0.14×
48Colorado~10K0.14×
49Arizona~20K0.13×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Ollie's Bargain Outlet, United States
0.06×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ollie's Bargain Outlet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ollie's Bargain Outlet audience
#·InterestCategoryAffinity×
01Hamilton IslandTravel & Leisure82.39×
02Michael PalinMovies & TV53.67×
03Doris LessingLiterature50.45×
04TravelproCars & Mobility47.84×
05Whitsunday IslandsTravel & Leisure45.34×
06Harper LeeLiterature27.72×
07Caggioni Travel LuggageTopic26.27×
08The Verge (XM)Music & Radio20.44×
09Citi TrendsShopping15.64×
10Jeff DanielsMovies & TV11.44×
11University of PhoenixBusiness & Career9.75×
12SaversShopping5.85×
13Five BelowShopping5.82×
14Family DollarFashion & Accessoires4.32×
15Dollar TreeShopping3.41×
16Dollar GeneralShopping3.10×
17MarshallsFashion & Accessoires2.16×
18Hobby LobbyHome & Garden1.91×
19AldiShopping1.82×
20Kohl'sShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ollie's Bargain Outlet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ollie's Bargain Outlet audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.40×
Community OrientationOPEN1.33×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ollie's Bargain Outlet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Career OrientationPOWER0.92×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ollie's Bargain Outlet's target market in United States?

Ollie's Bargain Outlet's target market in United States covers an estimated 6,637,289 people, concentrated in Texas and Florida.

02

What is the gender split and age of Ollie's Bargain Outlet customers?

68.1% of the Ollie's Bargain Outlet audience are female, 31.9% are male, with an average age of 45.2 years.

03

Which brands do Ollie's Bargain Outlet fans like most?

Ollie's Bargain Outlet fans show strongest brand affinity for Five Below (5.82×), Citi Trends (15.64×), and Travelpro (47.84×) over the country average.

04

Where do Ollie's Bargain Outlet fans live in United States?

Ollie's Bargain Outlet fans in United States are most concentrated in Texas (reach ~900K), Florida (reach ~900K), and Pennsylvania (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ollie's Bargain Outlet fans also like?

Beyond Ollie's Bargain Outlet itself, the audience over-indexes on Citi Trends (15.64×), Travelpro (47.84×), Caggioni Travel Luggage (26.27×), and Dollar Tree (3.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ollie's Bargain Outlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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