Ollie's Bargain Outlet Audience in United States

Ollie's Bargain Outlet logo

Ollie's Bargain Outlet has an estimated audience of 6,482,476 people in United States. 68.1% are female, 31.9% are male, average age 45.2. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Five Below, Travelpro, Citi Trends, Caggioni Travel Luggage, Dollar Tree.

The average Ollie's Bargain Outlet fan in United States is 45.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Five Below, Travelpro, Citi Trends, with strongest over-indexing on Five Below (5.82× the country average). Demographically, the Ollie's Bargain Outlet audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Discount store

Demographics of Ollie's Bargain Outlet fans

Demographic split for Ollie's Bargain Outlet audience in United States
MetricValue
Female68.1%
Male31.9%
Average age45.2
Estimated audience size6,482,476

Audience persona

The typical Ollie's Bargain Outlet fan in United States is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Five Below.

Top regions in United States

Top regions ranked by reach for Ollie's Bargain Outlet in United States
RegionReachAffinity
Texas945,4101.7×
Florida880,1322.01×
Pennsylvania515,4452.36×
North Carolina430,7932.21×
Georgia419,8692.1×
Ohio405,3072.03×
Virginia282,0111.79×
New York281,4340.78×
Michigan278,9781.65×
Tennessee276,7882.13×
Illinois231,3701.07×
South Carolina224,9722.31×
Indiana223,5911.89×
Maryland184,1301.65×
Alabama176,2611.95×
Missouri173,2041.66×
Kentucky170,1922.09×
Oklahoma164,0062.28×
New Jersey150,2380.91×
Louisiana127,8881.53×
Wisconsin107,2501.1×
Massachusetts80,2310.63×
Kansas70,2151.37×
Mississippi69,9981.31×
Connecticut64,3060.99×
Arkansas63,4641.19×
West Virginia46,2131.53×
California33,1300.05×
Rhode Island28,3181.37×
Iowa26,6910.5×
Delaware24,4561.37×
New Hampshire22,7420.89×
Nebraska22,4360.69×
Maine9,4670.41×
Minnesota8,1480.09×
Vermont7,1650.63×
Arizona7,1140.05×
Colorado6,0990.06×
Washington5,3510.04×
Washington, District of Columbia4,1760.21×
Nevada3,1900.05×
Oregon2,9800.04×
Utah2,3710.04×
New Mexico2,3670.07×
Idaho1,3180.04×
South Dakota7350.05×
Hawaii6990.03×
North Dakota5170.04×
Montana4900.03×
Wyoming3660.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ollie's Bargain Outlet audience
BrandAffinityCategory
Five Below5.82×Shopping
Travelpro47.84×Cars & Mobility
Citi Trends15.64×Shopping
Caggioni Travel Luggage26.27×
Dollar Tree3.41×Shopping
Hamilton Island82.39×Travel & Leisure
Michael Palin53.67×Movies & TV
Dollar General3.1×Shopping
Harper Lee27.72×Literature
Family Dollar4.32×Fashion & Accessoires
Whitsunday Islands45.34×Travel & Leisure
Flight International35.93×Travel & Leisure
The Verge (XM)20.44×Music & Radio
Doris Lessing50.45×Literature
Jeff Daniels11.44×Movies & TV
Marshalls2.16×Fashion & Accessoires
Hobby Lobby1.91×Home & Garden
Savers5.85×Shopping
Big Lots5.23×Home & Garden
University of Phoenix9.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ollie's Bargain Outlet audience
TraitClusterScore
Price SensitivityPREMIUM1.65
Quality AwarenessPREMIUM1.47
ExtroversionTHRILL1.45
Family OrientationCONSERVATISM1.37
Community OrientationOPEN1.36
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Ollie's Bargain Outlet
CountryShare
United States96.9%
China0.5%
Brazil0.4%

See Ollie's Bargain Outlet audiences in other countries

More Discount store audiences in United States

Frequently asked questions

How many fans does Ollie's Bargain Outlet have in United States?

Ollie's Bargain Outlet has an estimated audience of 6,482,476 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Ollie's Bargain Outlet fans?

68.1% of Ollie's Bargain Outlet fans are female, 31.9% are male, with an average age of 45.2 years.

Which brands do Ollie's Bargain Outlet fans like most?

Ollie's Bargain Outlet fans show strongest brand affinity for Five Below (5.82×), Travelpro (47.84×), and Citi Trends (15.64×) over the country average.

Where do Ollie's Bargain Outlet fans live in United States?

Ollie's Bargain Outlet fans in United States are most concentrated in Texas (reach 945,410), Florida (reach 880,132), and Pennsylvania (reach 515,445). These three regions account for the largest share of the active audience.

What other brands do Ollie's Bargain Outlet fans also like?

Beyond Ollie's Bargain Outlet itself, the audience over-indexes on Travelpro (47.84×), Citi Trends (15.64×), Caggioni Travel Luggage (26.27×), and Dollar Tree (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ollie's Bargain Outlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.