Rascasse Audience Intelligence

The Verge (XM) Audience in United States

A data profile of the people who buy, follow and care about The Verge (XM) in United States — modelled from more than twelve digital signal sources. The Verge (XM) has an estimated audience of 813,957 people in United States.

#2243among Movie / TV Show / Series in United States#3613in Music & Radio

The average The Verge (XM) fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Tanger Outlets, Mark Knopfler, Steve Vai, with strongest over-indexing on Tanger Outlets (66.63× the country average).

Demographically, the The Verge (XM) audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Verge (XM) fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Tanger Outlets.

Category: Music & Radio · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Verge (XM) profile in United States.

Audience size
814K
in United States
Gender
52.1%♀
47.9% male
Age
42.1
average years
Country rank
#27153
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Verge (XM) viewers

52.1% are female, 47.9% are male, average age 42.1.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for The Verge (XM) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.1
Estimated audience size813,957
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the The Verge (XM) audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

30.5%

of the worldwide The Verge (XM) audience comes from United States.

Worldwide audience distribution share by country for The Verge (XM)
CountryShare
United States30.5%
India7.5%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Verge (XM) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Verge (XM) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K3.03×
02Washington~40K2.66×
03North Dakota~3K1.85×
04New York~80K1.70×
05California~200K1.69×
06Ohio~30K1.35×
07Oregon~10K1.35×
08Massachusetts~20K1.31×
09Virginia~30K1.25×
10Florida~70K1.23×
11Nebraska~5K1.22×
12New Mexico~5K1.19×
13New Jersey~20K1.13×
14Colorado~10K1.13×
15Maine~3K1.12×
16Illinois~30K1.06×
17Connecticut~9K1.05×
18Nevada~8K1.05×
19Utah~8K1.01×
20Minnesota~10K1.00×
21Kansas~6K0.97×
22Hawaii~3K0.96×
23Maryland~10K0.94×
24New Hampshire~3K0.92×
25Rhode Island~2K0.92×
26Vermont~1K0.92×
27North Carolina~20K0.91×
28Iowa~6K0.90×
29Texas~60K0.89×
30Georgia~20K0.86×
31Kentucky~9K0.84×
32Pennsylvania~20K0.82×
33Montana~2K0.79×
34Alaska~1K0.79×
35Idaho~3K0.76×
36Indiana~10K0.75×
37Wisconsin~9K0.75×
38Michigan~20K0.74×
39Oklahoma~7K0.74×
40Missouri~9K0.71×
41Arizona~10K0.69×
42South Carolina~9K0.69×
43Tennessee~10K0.68×
44Louisiana~7K0.66×
45Delaware~2K0.65×
46South Dakota~1K0.65×
47Arkansas~4K0.61×
48Alabama~7K0.58×
49West Virginia~2K0.57×
50Mississippi~4K0.54×
Fig. 06

Affinity by region

Affinity by region — The Verge (XM), United States
0.54×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Verge (XM) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Verge (XM) audience
#·InterestCategoryAffinity×
01Mark KnopflerMusic & Radio94.85×
02Steve VaiMusic & Radio79.26×
03Tanger OutletsFashion & Accessoires66.63×
04The Curse of Oak IslandMovies & TV62.22×
05StudentUniverseTravel & Leisure56.00×
06Gate 1 TravelTravel & Leisure44.32×
07Jay LenoMovies & TV23.55×
08Ollie's Bargain OutletShopping20.44×
09VulturePets & Animals10.31×
10FandangoTravel & Leisure9.11×
11Peter ThielBusiness & Career6.72×
12Sustainable energyHome & Garden3.50×
13PianoMusic & Radio3.35×
14Renewable energyBusiness & Career3.25×
15Bass guitarMusic & Radio3.11×
16Acoustic guitarMusic & Radio2.95×
17Online newspaperNews2.82×
18FedExBusiness & Career2.71×
19Musical instrumentMusic & Radio2.43×
20AirbnbTravel & Leisure1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Verge (XM) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Verge (XM) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Need for SecurityCONSERVATISM1.82×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Verge (XM) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Verge (XM) have in United States?

The Verge (XM) has an estimated audience of 813,957 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Verge (XM) viewers?

52.1% of The Verge (XM) fans are female, 47.9% are male, with an average age of 42.1 years.

03

Which brands do The Verge (XM) fans like most?

The Verge (XM) fans show strongest brand affinity for Tanger Outlets (66.63×), Mark Knopfler (94.85×), and Steve Vai (79.26×) over the country average.

04

Where do The Verge (XM) fans live in United States?

The Verge (XM) fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Verge (XM) fans also like?

Beyond The Verge (XM) itself, the audience over-indexes on Mark Knopfler (94.85×), Steve Vai (79.26×), Ollie's Bargain Outlet (20.44×), and Gate 1 Travel (44.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Verge (XM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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