The Verge (XM) Audience in United States

The Verge (XM) logo

The Verge (XM) has an estimated audience of 831,904 people in United States. 52.1% are female, 47.9% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Israel, Mothercare, JDSU, Natural rubber, Jingoism.

The average The Verge (XM) fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Mothercare, JDSU, with strongest over-indexing on Israel (3.29× the country average). Demographically, the The Verge (XM) audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Movie / TV Show / Series

Demographics of The Verge (XM) fans

Demographic split for The Verge (XM) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.1
Estimated audience size831,904

Audience persona

The typical The Verge (XM) fan in United States is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Verge (XM) in United States
RegionReachAffinity
California169,1421.85×
New York83,7431.8×
Texas68,4290.96×
Florida55,4340.98×
Washington46,1532.77×
Illinois31,1511.12×
Ohio30,1081.17×
Virginia28,8511.42×
New Jersey25,4561.2×
Massachusetts24,4361.49×
North Carolina24,1200.96×
Pennsylvania23,8950.85×
Georgia22,6510.88×
Michigan17,1910.79×
Colorado15,6481.19×
Oregon14,6701.54×
Maryland14,1670.99×
Minnesota12,9691.09×
Arizona11,7220.69×
Indiana10,9480.72×
Tennessee9,9930.6×
Wisconsin9,9120.79×
Missouri9,8200.73×
Connecticut9,3921.13×
Nevada9,1231.13×
Kentucky8,3640.8×
Washington, District of Columbia8,2383.29×
Utah8,0571.08×
South Carolina7,9460.63×
Oklahoma6,9370.75×
Louisiana6,8200.64×
Alabama6,1590.53×
Iowa5,2080.76×
New Mexico4,9111.18×
Nebraska4,0900.98×
Kansas4,0380.62×
Hawaii3,6211.01×
Maine3,3111.11×
Arkansas3,2680.48×
North Dakota2,9251.71×
New Hampshire2,8090.86×
Idaho2,7260.65×
Rhode Island2,4620.93×
Mississippi1,9660.29×
Montana1,6340.71×
West Virginia1,2920.33×
Alaska1,2520.7×
Delaware1,2440.54×
Vermont1,2080.83×
South Dakota7060.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Verge (XM) audience
BrandAffinityCategory
Israel3.29×Travel & Leisure
Mothercare4.12×Kids & Family
JDSU2.73×Business & Career
Natural rubber1.57×Cars & Mobility
Jingoism1.52×Politics & Society
Home staging3.65×Home & Garden
JibJab3.68×Internet & Social Media
Springfield, Illinois6.72×Travel & Leisure
Nebraska Cornhuskers football2.12×Sports
Kaytranada6.72×Music & Radio
Nebraska1.52×Travel & Leisure
MK2.06×Music & Radio
Home Delivery1.51×Food & Beverages
Sinaloa1.77×Travel & Leisure
Wikia1.63×Internet & Social Media
Jesse Plemons1.56×Movies & TV
Sailor2.15×Travel & Leisure
Corona (band)2.53×Music & Radio
Winemaking1.98×Food & Beverages
Pantsuit4.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Verge (XM) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.75
Career OrientationPOWER1.63
TravellingTHRILL1.49
Design AffinityPREMIUM1.42
PatriotismCONSERVATISM1.38
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for The Verge (XM)
CountryShare
United States33.1%
Canada7.7%
Germany7.0%

See The Verge (XM) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Verge (XM) have in United States?

The Verge (XM) has an estimated audience of 831,904 people in United States, concentrated in California and New York.

What is the gender split and age of The Verge (XM) fans?

52.1% of The Verge (XM) fans are female, 47.9% are male, with an average age of 42.1 years.

Which brands do The Verge (XM) fans like most?

The Verge (XM) fans show strongest brand affinity for Israel (3.29×), Mothercare (4.12×), and JDSU (2.73×) over the country average.

Where do The Verge (XM) fans live in United States?

The Verge (XM) fans in United States are most concentrated in California (reach 169,142), New York (reach 83,743), and Texas (reach 68,429). These three regions account for the largest share of the active audience.

What other brands do The Verge (XM) fans also like?

Beyond The Verge (XM) itself, the audience over-indexes on Mothercare (4.12×), JDSU (2.73×), Natural rubber (1.57×), and Jingoism (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Verge (XM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.