Rascasse Audience Intelligence

Vulture Audience in United States

A data profile of the people who buy, follow and care about Vulture in United States — modelled from more than twelve digital signal sources. Vulture has an estimated audience of 2,475,632 people in United States.

The average Vulture fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Schizophrenia, Vanessa Kirby, Mrs. Doubtfire, with strongest over-indexing on Schizophrenia (20.55× the country average).

Demographically, the Vulture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vulture fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Schizophrenia.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vulture profile in United States.

Audience size
2.5M
in United States
Gender
56.2%
43.8% male
Age
44.2
average years
Country rank
#11996
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vulture fans

56.2% are female, 43.8% are male, average age 44.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Vulture audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.2
Estimated audience size2,475,632
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Vulture audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Vulture audience comes from United States.

Worldwide audience distribution share by country for Vulture
CountryShare
United States42.9%
United Kingdom4.6%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Vulture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.41×
02California~400K1.29×
03New York~200K1.25×
04Texas~300K1.24×
05Maryland~50K1.24×
06Arizona~60K1.21×
07New Jersey~70K1.17×
08Virginia~70K1.16×
09Illinois~100K1.15×
10Georgia~90K1.15×
11Connecticut~30K1.14×
12Massachusetts~50K1.13×
13Alabama~40K1.13×
14Colorado~40K1.12×
15North Carolina~80K1.11×
16Louisiana~30K1.08×
17Maine~10K1.08×
18Rhode Island~8K1.06×
19Ohio~80K1.05×
20Oregon~30K1.04×
21Pennsylvania~90K1.03×
22Tennessee~50K1.03×
23Kentucky~30K1.02×
24Florida~200K1.00×
25Washington~50K1.00×
26Indiana~50K1.00×
27Delaware~7K1.00×
28Michigan~60K0.98×
29Missouri~40K0.98×
30Oklahoma~30K0.97×
31Kansas~20K0.95×
32West Virginia~10K0.95×
33South Carolina~40K0.94×
34Alaska~5K0.94×
35Minnesota~30K0.93×
36Arkansas~20K0.93×
37Nevada~20K0.92×
38Mississippi~20K0.90×
39New Hampshire~9K0.90×
40Iowa~20K0.87×
41Utah~20K0.86×
42New Mexico~10K0.86×
43Nebraska~10K0.85×
44Vermont~4K0.83×
45Idaho~10K0.82×
46South Dakota~5K0.82×
47Wisconsin~30K0.77×
48Hawaii~8K0.74×
49Montana~5K0.73×
50North Dakota~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Vulture, United States
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vulture audience
#·InterestCategoryAffinity×
01KryptosMusic & Radio35.72×
02Mrs. DoubtfireMovies & TV21.93×
03SchizophreniaMusic & Radio20.55×
04Milk and Honey (musical)Music & Radio19.90×
05Singin' in the RainMovies & TV19.57×
06Fox Theatre (Atlanta)Travel & Leisure19.41×
07Vanessa KirbyMovies & TV16.79×
08Box Office MojoMovies & TV16.12×
09School of RockMovies & TV15.81×
10There Will Be BloodMovies & TV15.43×
11Joaquin PhoenixMovies & TV14.48×
12The Master (2012 film)Movies & TV13.13×
13Amanda SeyfriedMovies & TV11.79×
14Deadline.comNews11.61×
15Gary OldmanMovies & TV11.35×
16Cats (musical)Music & Radio9.37×
17Internet Movie DatabaseMovies & TV6.35×
18Natural selectionPolitics & Society4.26×
19Evolutionary psychologyHealth3.51×
20PeacemakerMovies & TV2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Vulture audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
ExtroversionTHRILL1.40×
MindfulnessBALANCE1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Vulture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Family OrientationCONSERVATISM1.02×
Need for SecurityCONSERVATISM1.04×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Vulture have in United States?

Vulture has an estimated audience of 2,475,632 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vulture fans?

56.2% of Vulture fans are female, 43.8% are male, with an average age of 44.2 years.

03

Which brands do Vulture fans like most?

Vulture fans show strongest brand affinity for Schizophrenia (20.55×), Vanessa Kirby (16.79×), and Mrs. Doubtfire (21.93×) over the country average.

04

Where do Vulture fans live in United States?

Vulture fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vulture fans also like?

Beyond Vulture itself, the audience over-indexes on Vanessa Kirby (16.79×), Mrs. Doubtfire (21.93×), Fox Theatre (Atlanta) (19.41×), and Amanda Seyfried (11.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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