A data profile of the people who buy, follow and care about Vulture in United States — modelled from more than twelve digital signal sources. Vulture has an estimated audience of 2,475,632 people in United States.
The average Vulture fan in United States is 44.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Schizophrenia, Vanessa Kirby, Mrs. Doubtfire, with strongest over-indexing on Schizophrenia (20.55× the country average).
Demographically, the Vulture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Vulture fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Schizophrenia.
The key figures that characterise the Vulture profile in United States.
56.2% are female, 43.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.2 |
| Estimated audience size | 2,475,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Vulture audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.9% |
| United Kingdom | 4.6% |
| China | 4.2% |
Where the Vulture audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 1.41× | |
| 02 | California | ~400K | 1.29× | |
| 03 | New York | ~200K | 1.25× | |
| 04 | Texas | ~300K | 1.24× | |
| 05 | Maryland | ~50K | 1.24× | |
| 06 | Arizona | ~60K | 1.21× | |
| 07 | New Jersey | ~70K | 1.17× | |
| 08 | Virginia | ~70K | 1.16× | |
| 09 | Illinois | ~100K | 1.15× | |
| 10 | Georgia | ~90K | 1.15× | |
| 11 | Connecticut | ~30K | 1.14× | |
| 12 | Massachusetts | ~50K | 1.13× | |
| 13 | Alabama | ~40K | 1.13× | |
| 14 | Colorado | ~40K | 1.12× | |
| 15 | North Carolina | ~80K | 1.11× | |
| 16 | Louisiana | ~30K | 1.08× | |
| 17 | Maine | ~10K | 1.08× | |
| 18 | Rhode Island | ~8K | 1.06× | |
| 19 | Ohio | ~80K | 1.05× | |
| 20 | Oregon | ~30K | 1.04× | |
| 21 | Pennsylvania | ~90K | 1.03× | |
| 22 | Tennessee | ~50K | 1.03× | |
| 23 | Kentucky | ~30K | 1.02× | |
| 24 | Florida | ~200K | 1.00× | |
| 25 | Washington | ~50K | 1.00× | |
| 26 | Indiana | ~50K | 1.00× | |
| 27 | Delaware | ~7K | 1.00× | |
| 28 | Michigan | ~60K | 0.98× | |
| 29 | Missouri | ~40K | 0.98× | |
| 30 | Oklahoma | ~30K | 0.97× | |
| 31 | Kansas | ~20K | 0.95× | |
| 32 | West Virginia | ~10K | 0.95× | |
| 33 | South Carolina | ~40K | 0.94× | |
| 34 | Alaska | ~5K | 0.94× | |
| 35 | Minnesota | ~30K | 0.93× | |
| 36 | Arkansas | ~20K | 0.93× | |
| 37 | Nevada | ~20K | 0.92× | |
| 38 | Mississippi | ~20K | 0.90× | |
| 39 | New Hampshire | ~9K | 0.90× | |
| 40 | Iowa | ~20K | 0.87× | |
| 41 | Utah | ~20K | 0.86× | |
| 42 | New Mexico | ~10K | 0.86× | |
| 43 | Nebraska | ~10K | 0.85× | |
| 44 | Vermont | ~4K | 0.83× | |
| 45 | Idaho | ~10K | 0.82× | |
| 46 | South Dakota | ~5K | 0.82× | |
| 47 | Wisconsin | ~30K | 0.77× | |
| 48 | Hawaii | ~8K | 0.74× | |
| 49 | Montana | ~5K | 0.73× | |
| 50 | North Dakota | ~4K | 0.73× |
The strongest cross-interests of the Vulture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kryptos | Music & Radio | 35.72× | ||
| 02 | Mrs. Doubtfire | Movies & TV | 21.93× | ||
| 03 | Schizophrenia | Music & Radio | 20.55× | ||
| 04 | Milk and Honey (musical) | Music & Radio | 19.90× | ||
| 05 | Singin' in the Rain | Movies & TV | 19.57× | ||
| 06 | Fox Theatre (Atlanta) | Travel & Leisure | 19.41× | ||
| 07 | Vanessa Kirby | Movies & TV | 16.79× | ||
| 08 | Box Office Mojo | Movies & TV | 16.12× | ||
| 09 | School of Rock | Movies & TV | 15.81× | ||
| 10 | There Will Be Blood | Movies & TV | 15.43× | ||
| 11 | Joaquin Phoenix | Movies & TV | 14.48× | ||
| 12 | The Master (2012 film) | Movies & TV | 13.13× | ||
| 13 | Amanda Seyfried | Movies & TV | 11.79× | ||
| 14 | Deadline.com | News | 11.61× | ||
| 15 | Gary Oldman | Movies & TV | 11.35× | ||
| 16 | Cats (musical) | Music & Radio | 9.37× | ||
| 17 | Internet Movie Database | Movies & TV | 6.35× | ||
| 18 | Natural selection | Politics & Society | 4.26× | ||
| 19 | Evolutionary psychology | Health | 3.51× | ||
| 20 | Peacemaker | Movies & TV | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Extroversion | THRILL | 1.40× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Family Orientation | CONSERVATISM | 1.02× | |
| Need for Security | CONSERVATISM | 1.04× |
Vulture has an estimated audience of 2,475,632 people in United States, concentrated in California and Texas.
56.2% of Vulture fans are female, 43.8% are male, with an average age of 44.2 years.
Vulture fans show strongest brand affinity for Schizophrenia (20.55×), Vanessa Kirby (16.79×), and Mrs. Doubtfire (21.93×) over the country average.
Vulture fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vulture itself, the audience over-indexes on Vanessa Kirby (16.79×), Mrs. Doubtfire (21.93×), Fox Theatre (Atlanta) (19.41×), and Amanda Seyfried (11.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Vulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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