Vulture Audience in United States
Vulture has an estimated audience of 2,475,632 people in United States. 56.2% are female, 43.8% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Schizophrenia, Vanessa Kirby, Mrs. Doubtfire, Fox Theatre (Atlanta), Amanda Seyfried.
The average Vulture fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Schizophrenia, Vanessa Kirby, Mrs. Doubtfire, with strongest over-indexing on Schizophrenia (20.55× the country average). Demographically, the Vulture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Vulture fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.2 |
| Estimated audience size | 2,475,632 |
Audience persona
The typical Vulture fan in United States is more female, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Schizophrenia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 356,751 | 1.31× |
| Texas | 269,720 | 1.27× |
| New York | 186,297 | 1.35× |
| Florida | 167,410 | 1× |
| Illinois | 101,762 | 1.23× |
| Georgia | 86,724 | 1.14× |
| Pennsylvania | 86,360 | 1.04× |
| North Carolina | 84,950 | 1.14× |
| Ohio | 81,779 | 1.07× |
| New Jersey | 76,878 | 1.22× |
| Virginia | 72,622 | 1.2× |
| Michigan | 67,168 | 1.04× |
| Arizona | 66,586 | 1.32× |
| Massachusetts | 58,255 | 1.19× |
| Maryland | 54,153 | 1.27× |
| Washington | 51,532 | 1.04× |
| Tennessee | 51,394 | 1.03× |
| Indiana | 45,075 | 1× |
| Alabama | 41,116 | 1.19× |
| Colorado | 40,950 | 1.05× |
| Missouri | 39,898 | 1× |
| Louisiana | 34,388 | 1.08× |
| Minnesota | 33,909 | 0.96× |
| South Carolina | 33,865 | 0.91× |
| Kentucky | 31,572 | 1.02× |
| Oregon | 29,837 | 1.05× |
| Connecticut | 29,325 | 1.18× |
| Wisconsin | 28,799 | 0.77× |
| Oklahoma | 25,708 | 0.94× |
| Nevada | 22,021 | 0.92× |
| Utah | 18,962 | 0.86× |
| Arkansas | 18,438 | 0.9× |
| Iowa | 17,595 | 0.86× |
| Mississippi | 17,054 | 0.84× |
| Kansas | 16,589 | 0.85× |
| Washington, District of Columbia | 10,833 | 1.46× |
| West Virginia | 10,377 | 0.9× |
| New Mexico | 10,229 | 0.82× |
| Nebraska | 10,016 | 0.81× |
| Maine | 9,761 | 1.1× |
| Idaho | 9,398 | 0.76× |
| New Hampshire | 8,839 | 0.91× |
| Rhode Island | 8,431 | 1.07× |
| Hawaii | 7,199 | 0.68× |
| Delaware | 6,776 | 0.99× |
| Montana | 4,741 | 0.69× |
| Alaska | 4,463 | 0.84× |
| South Dakota | 4,024 | 0.7× |
| Vermont | 3,344 | 0.77× |
| North Dakota | 3,245 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schizophrenia | 20.55× | Music & Radio |
| Vanessa Kirby | 16.79× | Movies & TV |
| Mrs. Doubtfire | 21.93× | Movies & TV |
| Fox Theatre (Atlanta) | 19.41× | Travel & Leisure |
| Amanda Seyfried | 11.79× | Movies & TV |
| Euphoria | 2.68× | Movies & TV |
| Kryptos | 35.72× | Music & Radio |
| Joaquin Phoenix | 14.48× | Movies & TV |
| School of Rock | 15.81× | Movies & TV |
| The Master (2012 film) | 13.13× | Movies & TV |
| There Will Be Blood | 15.43× | Movies & TV |
| Cats (musical) | 9.37× | Music & Radio |
| Milk and Honey (musical) | 19.9× | Music & Radio |
| Natural selection | 4.26× | Politics & Society |
| Internet Movie Database | 6.35× | Movies & TV |
| Box Office Mojo | 16.12× | Movies & TV |
| Peacemaker | 2.79× | Movies & TV |
| Gary Oldman | 11.35× | Movies & TV |
| Evolutionary psychology | 3.51× | Health |
| Superman | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.36 |
| Extroversion | THRILL | 1.35 |
| Indulgence | JOY | 1.22 |
| Social Media Usage | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| United Kingdom | 4.6% |
| China | 4.2% |
See Vulture audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Vulture have in United States?
Vulture has an estimated audience of 2,475,632 people in United States, concentrated in California and Texas.
What is the gender split and age of Vulture fans?
56.2% of Vulture fans are female, 43.8% are male, with an average age of 44.2 years.
Which brands do Vulture fans like most?
Vulture fans show strongest brand affinity for Schizophrenia (20.55×), Vanessa Kirby (16.79×), and Mrs. Doubtfire (21.93×) over the country average.
Where do Vulture fans live in United States?
Vulture fans in United States are most concentrated in California (reach 356,751), Texas (reach 269,720), and New York (reach 186,297). These three regions account for the largest share of the active audience.
What other brands do Vulture fans also like?
Beyond Vulture itself, the audience over-indexes on Vanessa Kirby (16.79×), Mrs. Doubtfire (21.93×), Fox Theatre (Atlanta) (19.41×), and Amanda Seyfried (11.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.