Rascasse Audience Intelligence

Kryptos Audience in United States

A data profile of the people who buy, follow and care about Kryptos in United States — modelled from more than twelve digital signal sources. Kryptos has an estimated audience of 765,661 people in United States.

The average Kryptos fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Brolin, TVLine, Vulture, with strongest over-indexing on Josh Brolin (27.88× the country average).

Demographically, the Kryptos audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kryptos fan in United States is more male, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Josh Brolin.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kryptos profile in United States.

Audience size
766K
in United States
Gender
37.7%
62.3% male
Age
40.4
average years
Country rank
#28249
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kryptos fans

37.7% are female, 62.3% are male, average age 40.4.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Kryptos audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.4
Estimated audience size765,661
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Kryptos audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4930%
50+16%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Kryptos audience comes from United States.

Worldwide audience distribution share by country for Kryptos
CountryShare
Germany33.4%
United States25.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kryptos audience in United States is strongest.

Fig. 05

Top regions by affinity

Kryptos fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K1.46×
02Washington, District of Columbia~3K1.39×
03California~100K1.28×
04Nevada~9K1.21×
05Texas~80K1.19×
06Maryland~20K1.18×
07Arizona~20K1.14×
08Utah~8K1.14×
09New Jersey~20K1.13×
10New Mexico~4K1.11×
11Illinois~30K1.08×
12Ohio~30K1.08×
13Kentucky~10K1.07×
14New York~50K1.05×
15Massachusetts~20K1.03×
16Missouri~10K1.03×
17Indiana~10K1.02×
18Connecticut~8K1.02×
19Pennsylvania~30K1.01×
20Oregon~9K1.01×
21Oklahoma~9K1.01×
22Arkansas~6K1.01×
23Kansas~6K1.01×
24Washington~20K1.00×
25North Carolina~20K0.99×
26Alaska~2K0.99×
27Georgia~20K0.98×
28Colorado~10K0.98×
29Florida~50K0.97×
30Michigan~20K0.97×
31Tennessee~10K0.96×
32Nebraska~4K0.96×
33New Hampshire~3K0.96×
34Delaware~2K0.96×
35Rhode Island~2K0.94×
36Idaho~4K0.93×
37West Virginia~3K0.93×
38South Carolina~10K0.91×
39Hawaii~3K0.91×
40Maine~3K0.91×
41Iowa~6K0.90×
42South Dakota~2K0.90×
43North Dakota~1K0.90×
44Vermont~1K0.90×
45Louisiana~9K0.89×
46Montana~2K0.88×
47Wisconsin~10K0.86×
48Minnesota~10K0.86×
49Alabama~9K0.86×
50Mississippi~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Kryptos, United States
0.86×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kryptos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kryptos audience
#·InterestCategoryAffinity×
01TVLineNews38.89×
02VulturePets & Animals35.72×
03Josh BrolinMovies & TV27.88×
04TV GuideMovies & TV27.62×
05Mrs. DoubtfireMovies & TV27.20×
06Vanessa KirbyMovies & TV20.08×
07Gangs of New YorkMovies & TV19.00×
08Boardwalk EmpireMovies & TV17.31×
09Cats (musical)Music & Radio16.61×
10Fear and Loathing in Las Vegas (film)Movies & TV13.28×
11Joaquin PhoenixMovies & TV12.73×
12Drive-in theaterMovies & TV12.56×
13Amanda SeyfriedMovies & TV12.13×
14Olivia ColmanMovies & TV10.91×
15Tony AwardArts & Culture10.26×
16Sacha Baron CohenMovies & TV9.77×
17Lena DunhamMovies & TV8.82×
18Marlon BrandoMovies & TV8.47×
19Diane KeatonMovies & TV7.59×
20Al PacinoMovies & TV6.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kryptos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kryptos audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.30×
Convenience OrientationPREMIUM1.29×
Early Adopter MentalityPOWER1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kryptos audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kryptos have in United States?

Kryptos has an estimated audience of 765,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kryptos fans?

37.7% of Kryptos fans are female, 62.3% are male, with an average age of 40.4 years.

03

Which brands do Kryptos fans like most?

Kryptos fans show strongest brand affinity for Josh Brolin (27.88×), TVLine (38.89×), and Vulture (35.72×) over the country average.

04

Where do Kryptos fans live in United States?

Kryptos fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kryptos fans also like?

Beyond Kryptos itself, the audience over-indexes on TVLine (38.89×), Vulture (35.72×), Vanessa Kirby (20.08×), and Mrs. Doubtfire (27.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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