Kryptos Audience in United States
Kryptos has an estimated audience of 677,665 people in United States. 52.5% are female, 47.5% are male, average age 41.8. Top brand affinities: Keene, New Hampshire, Jezebel (film), Israel, Steampunk, Hibachi.
Top brand affinities include Keene, New Hampshire, Jezebel (film), Israel, with strongest over-indexing on Keene, New Hampshire (256.92× the country average). Demographically, the Kryptos audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Kryptos fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.8 |
| Estimated audience size | 677,665 |
Audience persona
The typical Kryptos fan in United States is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 256.92× | Travel & Leisure |
| Jezebel (film) | 30.3× | Movies & TV |
| Israel | 2.34× | Travel & Leisure |
| Steampunk | 4.89× | Fashion & Accessoires |
| Hibachi | 7.09× | Food & Beverages |
| Alaska | 1.5× | Travel & Leisure |
| Home staging | 4.59× | Home & Garden |
| Google Photos | 1.86× | Technology & Electronics |
| Google Home | 4.51× | Technology & Electronics |
| Nipsey Hussle | 4× | Music & Radio |
| Winemaking | 2.63× | Food & Beverages |
| Wok | 3.78× | Food & Beverages |
| Grace Slick | 5.02× | Music & Radio |
| Regional styles of Mexican music | 1.61× | Music & Radio |
| Isothermal process | 16.15× | Business & Career |
| Hocus Pocus | 2.66× | Movies & TV |
| headspace | 4.88× | Health |
| Cryptic crossword | 8.07× | Technology & Electronics |
| Corona (band) | 3× | Music & Radio |
| Nia Jax | 5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.23 |
| Community Orientation | OPEN | 1.15 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.1% |
| United States | 23.8% |
| Brazil | 8.0% |
See Kryptos audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.