A data profile of the people who buy, follow and care about Kryptos in United States — modelled from more than twelve digital signal sources. Kryptos has an estimated audience of 765,661 people in United States.
The average Kryptos fan in United States is 40.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Josh Brolin, TVLine, Vulture, with strongest over-indexing on Josh Brolin (27.88× the country average).
Demographically, the Kryptos audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kryptos fan in United States is more male, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Josh Brolin.
The key figures that characterise the Kryptos profile in United States.
37.7% are female, 62.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 40.4 |
| Estimated audience size | 765,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 16% |
Where the Kryptos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~30K | 1.46× | |
| 02 | Washington, District of Columbia | ~3K | 1.39× | |
| 03 | California | ~100K | 1.28× | |
| 04 | Nevada | ~9K | 1.21× | |
| 05 | Texas | ~80K | 1.19× | |
| 06 | Maryland | ~20K | 1.18× | |
| 07 | Arizona | ~20K | 1.14× | |
| 08 | Utah | ~8K | 1.14× | |
| 09 | New Jersey | ~20K | 1.13× | |
| 10 | New Mexico | ~4K | 1.11× | |
| 11 | Illinois | ~30K | 1.08× | |
| 12 | Ohio | ~30K | 1.08× | |
| 13 | Kentucky | ~10K | 1.07× | |
| 14 | New York | ~50K | 1.05× | |
| 15 | Massachusetts | ~20K | 1.03× | |
| 16 | Missouri | ~10K | 1.03× | |
| 17 | Indiana | ~10K | 1.02× | |
| 18 | Connecticut | ~8K | 1.02× | |
| 19 | Pennsylvania | ~30K | 1.01× | |
| 20 | Oregon | ~9K | 1.01× | |
| 21 | Oklahoma | ~9K | 1.01× | |
| 22 | Arkansas | ~6K | 1.01× | |
| 23 | Kansas | ~6K | 1.01× | |
| 24 | Washington | ~20K | 1.00× | |
| 25 | North Carolina | ~20K | 0.99× | |
| 26 | Alaska | ~2K | 0.99× | |
| 27 | Georgia | ~20K | 0.98× | |
| 28 | Colorado | ~10K | 0.98× | |
| 29 | Florida | ~50K | 0.97× | |
| 30 | Michigan | ~20K | 0.97× | |
| 31 | Tennessee | ~10K | 0.96× | |
| 32 | Nebraska | ~4K | 0.96× | |
| 33 | New Hampshire | ~3K | 0.96× | |
| 34 | Delaware | ~2K | 0.96× | |
| 35 | Rhode Island | ~2K | 0.94× | |
| 36 | Idaho | ~4K | 0.93× | |
| 37 | West Virginia | ~3K | 0.93× | |
| 38 | South Carolina | ~10K | 0.91× | |
| 39 | Hawaii | ~3K | 0.91× | |
| 40 | Maine | ~3K | 0.91× | |
| 41 | Iowa | ~6K | 0.90× | |
| 42 | South Dakota | ~2K | 0.90× | |
| 43 | North Dakota | ~1K | 0.90× | |
| 44 | Vermont | ~1K | 0.90× | |
| 45 | Louisiana | ~9K | 0.89× | |
| 46 | Montana | ~2K | 0.88× | |
| 47 | Wisconsin | ~10K | 0.86× | |
| 48 | Minnesota | ~10K | 0.86× | |
| 49 | Alabama | ~9K | 0.86× | |
| 50 | Mississippi | ~5K | 0.86× |
The strongest cross-interests of the Kryptos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVLine | News | 38.89× | ||
| 02 | Vulture | Pets & Animals | 35.72× | ||
| 03 | Josh Brolin | Movies & TV | 27.88× | ||
| 04 | TV Guide | Movies & TV | 27.62× | ||
| 05 | Mrs. Doubtfire | Movies & TV | 27.20× | ||
| 06 | Vanessa Kirby | Movies & TV | 20.08× | ||
| 07 | Gangs of New York | Movies & TV | 19.00× | ||
| 08 | Boardwalk Empire | Movies & TV | 17.31× | ||
| 09 | Cats (musical) | Music & Radio | 16.61× | ||
| 10 | Fear and Loathing in Las Vegas (film) | Movies & TV | 13.28× | ||
| 11 | Joaquin Phoenix | Movies & TV | 12.73× | ||
| 12 | Drive-in theater | Movies & TV | 12.56× | ||
| 13 | Amanda Seyfried | Movies & TV | 12.13× | ||
| 14 | Olivia Colman | Movies & TV | 10.91× | ||
| 15 | Tony Award | Arts & Culture | 10.26× | ||
| 16 | Sacha Baron Cohen | Movies & TV | 9.77× | ||
| 17 | Lena Dunham | Movies & TV | 8.82× | ||
| 18 | Marlon Brando | Movies & TV | 8.47× | ||
| 19 | Diane Keaton | Movies & TV | 7.59× | ||
| 20 | Al Pacino | Movies & TV | 6.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Kryptos has an estimated audience of 765,661 people in United States, concentrated in California and Texas.
37.7% of Kryptos fans are female, 62.3% are male, with an average age of 40.4 years.
Kryptos fans show strongest brand affinity for Josh Brolin (27.88×), TVLine (38.89×), and Vulture (35.72×) over the country average.
Kryptos fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Kryptos itself, the audience over-indexes on TVLine (38.89×), Vulture (35.72×), Vanessa Kirby (20.08×), and Mrs. Doubtfire (27.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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