Kryptos Audience in Germany
Kryptos has an estimated audience of 972,634 people in Germany. 47.5% are female, 52.5% are male, average age 40.5. Top brand affinities: Jordan Peele, Vulture, Natalie Portman, AllSaints, Jeremy Renner.
Top brand affinities include Jordan Peele, Vulture, Natalie Portman, with strongest over-indexing on Jordan Peele (236.32× the country average). Demographically, the Kryptos audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Kryptos fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.5 |
| Estimated audience size | 972,634 |
Audience persona
The typical Kryptos fan in Germany is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Jordan Peele.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jordan Peele | 236.32× | Movies & TV |
| Vulture | 266.67× | Pets & Animals |
| Natalie Portman | 28.5× | Movies & TV |
| AllSaints | 68.44× | Shopping |
| Jeremy Renner | 34.84× | Movies & TV |
| Balmain | 21.72× | Fashion & Accessoires |
| Maison Margiela | 20× | Fashion & Accessoires |
| Paul Rudd | 29.23× | Movies & TV |
| Aveda | 30.16× | Beauty & Wellness |
| Benedict Cumberbatch | 18.57× | Movies & TV |
| paul smith | 20× | Fashion & Accessoires |
| Ben Stiller | 17.58× | Movies & TV |
| Chris Evans (actor) | 16.14× | Movies & TV |
| Joseph Gordon-Levitt | 21.15× | Movies & TV |
| Jason Bateman | 20.2× | Movies & TV |
| Phoebe Tonkin | 20× | Movies & TV |
| Chadwick Boseman | 20× | Movies & TV |
| Victoria Beckham | 12.81× | Fashion & Accessoires |
| The Crown (TV series) | 13.9× | Movies & TV |
| The Blues Brothers | 18.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.38 |
| Sustainability | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.54 |
| Indulgence | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.1% |
| United States | 23.8% |
| Brazil | 8.0% |
See Kryptos audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.