Kryptos Audience in Germany
Kryptos has an estimated audience of 972,634 people in Germany. 47.5% are female, 52.5% are male, average age 40.5. Top brand affinities: Dog breed, Business English, The Hooters, KLIX (AM), Novi Pazar.
Top brand affinities include Dog breed, Business English, The Hooters, with strongest over-indexing on Dog breed (5.19× the country average). Demographically, the Kryptos audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Kryptos fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.5 |
| Estimated audience size | 972,634 |
Audience persona
The typical Kryptos fan in Germany is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.19× | Pets & Animals |
| Business English | 11.22× | Business & Career |
| The Hooters | 34.84× | Music & Radio |
| KLIX (AM) | 6.13× | Music & Radio |
| Novi Pazar | 18.57× | Travel & Leisure |
| Corfu (regional unit) | 5.88× | Travel & Leisure |
| Goes | 1.76× | Travel & Leisure |
| Sub Zero (Official) | 20× | Literature |
| Kouign-amann | 14.82× | Food & Beverages |
| Kyokushin | 14.17× | Sports |
| Progressive rock | 2.18× | Music & Radio |
| CAC 40 | 1.99× | Business & Career |
| Kevin Sumlin | 266.67× | Sports |
| Japanese New Year | 13.11× | Travel & Leisure |
| National Paralympic Committee | 9.89× | Sports |
| Ipag Business School | 20× | Business & Career |
| Mount Arafat | 11.91× | Travel & Leisure |
| Henley shirt | 5.58× | Fashion & Accessoires |
| Emil Nolde | 5.38× | Arts & Culture |
| Kingdom of Judah | 8.14× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.38 |
| Sustainability | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.54 |
| Indulgence | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.1% |
| United States | 23.8% |
| Brazil | 8.0% |
See Kryptos audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.