Kryptos Audience in Germany
A data profile of the people who buy, follow and care about Kryptos in Germany — modelled from more than twelve digital signal sources. Kryptos has an estimated audience of 1,020,677 people in Germany.
The average Kryptos fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vulture, Jordan Peele, Natalie Portman, with strongest over-indexing on Vulture (481.2× the country average).
Demographically, the Kryptos audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kryptos fan in Germany is more male, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Vulture.
At a glance
The key figures that characterise the Kryptos profile in Germany.
Search interest · 12-month trend
Demographics of Kryptos fans
40.4% are female, 59.6% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 39.6 |
| Estimated audience size | 1,020,677 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Kryptos audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 33.4% |
| United States | 25.0% |
| Brazil | 7.0% |
Geography
Where the Kryptos audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.20× | |
| 02 | Baden-Württemberg | ~200K | 1.18× | |
| 03 | Hamburg | ~30K | 1.18× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 05 | Thüringen | ~30K | 1.11× | |
| 06 | Niedersachsen | ~100K | 1.01× | |
| 07 | Berlin | ~50K | 0.99× | |
| 08 | Hessen | ~80K | 0.98× | |
| 09 | Sachsen | ~50K | 0.98× | |
| 10 | Schleswig-Holstein | ~40K | 0.96× | |
| 11 | Rheinland-Pfalz | ~50K | 0.95× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 13 | Saarland | ~10K | 0.88× | |
| 14 | Bremen | ~8K | 0.88× | |
| 15 | Brandenburg | ~30K | 0.87× | |
| 16 | Sachsen-Anhalt | ~30K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kryptos audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vulture | Pets & Animals | 481.20× | ||
| 02 | Jordan Peele | Movies & TV | 225.69× | ||
| 03 | AllSaints | Shopping | 62.40× | ||
| 04 | Diane von Fürstenberg | Fashion & Accessoires | 43.49× | ||
| 05 | M. Night Shyamalan | Movies & TV | 38.76× | ||
| 06 | Natalie Portman | Movies & TV | 38.39× | ||
| 07 | Jeremy Renner | Movies & TV | 38.33× | ||
| 08 | Mercure Hotels | Travel & Leisure | 38.12× | ||
| 09 | Men's Health (magazine) | Fashion & Accessoires | 35.68× | ||
| 10 | Aveda | Beauty & Wellness | 30.35× | ||
| 11 | Balmain | Fashion & Accessoires | 27.70× | ||
| 12 | Joseph Gordon-Levitt | Movies & TV | 27.28× | ||
| 13 | Jason Bateman | Movies & TV | 26.87× | ||
| 14 | Paul Rudd | Movies & TV | 25.37× | ||
| 15 | Ben Stiller | Movies & TV | 22.21× | ||
| 16 | Maison Margiela | Fashion & Accessoires | 20.00× | ||
| 17 | Paul Schockemöhle | Sports | 20.00× | ||
| 18 | Reiss (brand) | Fashion & Accessoires | 20.00× | ||
| 19 | paul smith | Fashion & Accessoires | 20.00× | ||
| 20 | Chris Evans (actor) | Movies & TV | 16.28× |
Personality of the Kryptos audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 6.19× | |
| Individualism | JOY | 1.62× | |
| Spirituality | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.86× |
Frequently asked questions
How many fans does Kryptos have in Germany?
Kryptos has an estimated audience of 1,020,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kryptos fans?
40.4% of Kryptos fans are female, 59.6% are male, with an average age of 39.6 years.
Which brands do Kryptos fans like most?
Kryptos fans show strongest brand affinity for Vulture (481.2×), Jordan Peele (225.69×), and Natalie Portman (38.39×) over the country average.
Where do Kryptos fans live in Germany?
Kryptos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Kryptos fans also like?
Beyond Kryptos itself, the audience over-indexes on Jordan Peele (225.69×), Natalie Portman (38.39×), AllSaints (62.4×), and Jeremy Renner (38.33×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Kryptos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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