Reiss (brand) Audience in Germany
Reiss (brand) has an estimated audience of 636,576 people in Germany. 58.0% are female, 42.0% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Golden Goose, Napapijri, Payback, Vivienne Westwood, Dress shirt.
The average Reiss (brand) fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Golden Goose, Napapijri, Payback, with strongest over-indexing on Golden Goose (60.88× the country average). Demographically, the Reiss (brand) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Reiss (brand) fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.5 |
| Estimated audience size | 636,576 |
Audience persona
The typical Reiss (brand) fan in Germany is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Golden Goose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 149,811 | 1.46× |
| Nordrhein-Westfalen | 147,211 | 1.06× |
| Baden-Württemberg | 100,626 | 1.16× |
| Hessen | 78,528 | 1.62× |
| Berlin | 52,073 | 1.83× |
| Niedersachsen | 49,733 | 0.8× |
| Rheinland-Pfalz | 26,919 | 0.84× |
| Hamburg | 26,257 | 1.83× |
| Sachsen | 22,386 | 0.72× |
| Schleswig-Holstein | 18,566 | 0.81× |
| Brandenburg | 16,946 | 0.86× |
| Sachsen-Anhalt | 8,252 | 0.5× |
| Thüringen | 8,167 | 0.5× |
| Mecklenburg-Vorpommern | 6,945 | 0.57× |
| Saarland | 5,131 | 0.66× |
| Bremen | 4,242 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golden Goose | 60.88× | Fashion & Accessoires |
| Napapijri | 68.48× | Fashion & Accessoires |
| Payback | 20× | Shopping |
| Vivienne Westwood | 39.96× | Fashion & Accessoires |
| Dress shirt | 21.37× | Fashion & Accessoires |
| Moccasin | 62.55× | Fashion & Accessoires |
| Brogue shoe | 85.19× | Fashion & Accessoires |
| UGG Australia | 52.27× | Fashion & Accessoires |
| Cath Kidston | 36.49× | Fashion & Accessoires |
| Derby shoe | 80.04× | Fashion & Accessoires |
| Cole Haan | 108.86× | Fashion & Accessoires |
| Jersey (clothing) | 38.75× | Fashion & Accessoires |
| Sun tanning | 20× | Beauty & Wellness |
| Oxford shoe | 53.33× | Fashion & Accessoires |
| Slip-on shoe | 25.15× | Fashion & Accessoires |
| K-Swiss | 89.22× | Fashion & Accessoires |
| Nina Ricci (brand) | 81.49× | Fashion & Accessoires |
| Tote bag | 56.81× | Fashion & Accessoires |
| Longchamp | 20× | Fashion & Accessoires |
| Alpha Industries | 27.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.87 |
| Design Affinity | PREMIUM | 1.77 |
| Quality Awareness | PREMIUM | 1.7 |
| Individualism | JOY | 1.58 |
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 41.5% |
| United States | 17.3% |
| Germany | 6.8% |
See Reiss (brand) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Reiss (brand) have in Germany?
Reiss (brand) has an estimated audience of 636,576 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Reiss (brand) fans?
58.0% of Reiss (brand) fans are female, 42.0% are male, with an average age of 38.5 years.
Which brands do Reiss (brand) fans like most?
Reiss (brand) fans show strongest brand affinity for Golden Goose (60.88×), Napapijri (68.48×), and Payback (20×) over the country average.
Where do Reiss (brand) fans live in Germany?
Reiss (brand) fans in Germany are most concentrated in Bayern (reach 149,811), Nordrhein-Westfalen (reach 147,211), and Baden-Württemberg (reach 100,626). These three regions account for the largest share of the active audience.
What other brands do Reiss (brand) fans also like?
Beyond Reiss (brand) itself, the audience over-indexes on Napapijri (68.48×), Payback (20×), Vivienne Westwood (39.96×), and Dress shirt (21.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reiss (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.