Rascasse Audience Intelligence

Reiss (brand) Target Market in Germany

A data profile of the people who buy, follow and care about Reiss (brand) in Germany — modelled from more than twelve digital signal sources. Reiss (brand) has an estimated audience of 642,406 people in Germany.

#1247among Brand in Germany#484in Fashion & Accessoires

The average Reiss (brand) fan in Germany is 38.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Golden Goose, Napapijri, Payback, with strongest over-indexing on Golden Goose (60.88× the country average).

Demographically, the Reiss (brand) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reiss (brand) fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Golden Goose.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reiss (brand) profile in Germany.

Audience size
642K
in Germany
Gender
58.0%♀
42.0% male
Age
38.5
average years
Country rank
#9535
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reiss (brand)

58.0% are female, 42.0% are male, average age 38.5.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Reiss (brand) audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age38.5
Estimated audience size642,406
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Reiss (brand) audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4924%
50+14%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Reiss (brand) audience comes from Germany.

Worldwide audience distribution share by country for Reiss (brand)
CountryShare
United Kingdom39.5%
United States16.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reiss (brand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reiss (brand) customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.77×
02Hamburg~20K1.71×
03Hessen~80K1.55×
04Bayern~100K1.43×
05Baden-Württemberg~100K1.14×
06Nordrhein-Westfalen~100K1.03×
07Bremen~5K0.89×
08Brandenburg~20K0.88×
09Rheinland-Pfalz~30K0.87×
10Schleswig-Holstein~20K0.84×
11Niedersachsen~50K0.82×
12Saarland~6K0.77×
13Sachsen~20K0.75×
14Mecklenburg-Vorpommern~8K0.68×
15Thüringen~10K0.65×
16Sachsen-Anhalt~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Reiss (brand), Germany
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reiss (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reiss (brand) audience
#·InterestCategoryAffinity×
01Cole HaanFashion & Accessoires108.86×
02K-SwissFashion & Accessoires89.22×
03Brogue shoeFashion & Accessoires85.19×
04Nina Ricci (brand)Fashion & Accessoires81.49×
05Derby shoeFashion & Accessoires80.04×
06NapapijriFashion & Accessoires68.48×
07MoccasinFashion & Accessoires62.55×
08Golden GooseFashion & Accessoires60.88×
09Tote bagFashion & Accessoires56.81×
10Oxford shoeFashion & Accessoires53.33×
11UGG AustraliaFashion & Accessoires52.27×
12Vivienne WestwoodFashion & Accessoires39.96×
13Jersey (clothing)Fashion & Accessoires38.75×
14Cath KidstonFashion & Accessoires36.49×
15Alpha IndustriesFashion & Accessoires27.35×
16Banana RepublicFashion & Accessoires25.51×
17Slip-on shoeFashion & Accessoires25.15×
18Dress shirtFashion & Accessoires21.37×
19PaybackShopping20.00×
20Sun tanningBeauty & Wellness20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reiss (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reiss (brand) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.10×
Early Adopter MentalityPOWER2.34×
Luxury OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reiss (brand) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
TraditionCONSERVATISM0.79×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Reiss (brand)'s target market in Germany?

Reiss (brand)'s target market in Germany covers an estimated 642,406 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Reiss (brand) customers?

58.0% of the Reiss (brand) audience are female, 42.0% are male, with an average age of 38.5 years.

03

Which brands do Reiss (brand) fans like most?

Reiss (brand) fans show strongest brand affinity for Golden Goose (60.88×), Napapijri (68.48×), and Payback (20×) over the country average.

04

Where do Reiss (brand) fans live in Germany?

Reiss (brand) fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reiss (brand) fans also like?

Beyond Reiss (brand) itself, the audience over-indexes on Napapijri (68.48×), Payback (20×), Vivienne Westwood (39.96×), and Dress shirt (21.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Reiss (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reiss (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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