Dress shirt Audience in Germany
Dress shirt has an estimated audience of 2,705,314 people in Germany. 61.8% are female, 38.2% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unisex, Blouse, Wedding Planners, Hoodie, Sari.
The average Dress shirt fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unisex, Blouse, Wedding Planners, with strongest over-indexing on Unisex (3.63× the country average). Demographically, the Dress shirt audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dress shirt fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.0 |
| Estimated audience size | 2,705,314 |
Audience persona
The typical Dress shirt fan in Germany is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Unisex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,554 | 1× |
| Bayern | 478,579 | 1.1× |
| Baden-Württemberg | 344,495 | 0.93× |
| Hessen | 272,665 | 1.32× |
| Niedersachsen | 227,358 | 0.87× |
| Berlin | 206,451 | 1.71× |
| Rheinland-Pfalz | 134,705 | 0.99× |
| Sachsen | 112,585 | 0.85× |
| Schleswig-Holstein | 88,045 | 0.91× |
| Hamburg | 83,909 | 1.37× |
| Brandenburg | 63,532 | 0.76× |
| Sachsen-Anhalt | 55,578 | 0.79× |
| Thüringen | 51,504 | 0.75× |
| Mecklenburg-Vorpommern | 37,476 | 0.73× |
| Saarland | 27,536 | 0.83× |
| Bremen | 25,433 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unisex | 3.63× | Fashion & Accessoires |
| Blouse | 1.73× | Fashion & Accessoires |
| Wedding Planners | 2.57× | Kids & Family |
| Hoodie | 1.65× | Fashion & Accessoires |
| Sari | 2.88× | Fashion & Accessoires |
| Embroidery | 1.76× | Home & Garden |
| Sweater | 1.55× | Fashion & Accessoires |
| Top (clothing) | 3.02× | Fashion & Accessoires |
| Cuteness | 2.06× | Beauty & Wellness |
| Gown | 1.56× | Fashion & Accessoires |
| Neckline | 3.84× | Fashion & Accessoires |
| Hosiery | 1.63× | Fashion & Accessoires |
| Outfit of the day | 2.08× | Fashion & Accessoires |
| Pajamas | 1.64× | Fashion & Accessoires |
| Bridesmaid | 1.61× | Kids & Family |
| Sari-sari store | 3.25× | Shopping |
| Shalwar kameez | 2.43× | Fashion & Accessoires |
| Linen | 1.64× | Fashion & Accessoires |
| Indian wedding clothes | 2.24× | Fashion & Accessoires |
| Gerard Butler | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.63 |
| Creativity | OPEN | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.32 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Dress shirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dress shirt have in Germany?
Dress shirt has an estimated audience of 2,705,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dress shirt fans?
61.8% of Dress shirt fans are female, 38.2% are male, with an average age of 43.0 years.
Which brands do Dress shirt fans like most?
Dress shirt fans show strongest brand affinity for Unisex (3.63×), Blouse (1.73×), and Wedding Planners (2.57×) over the country average.
Where do Dress shirt fans live in Germany?
Dress shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,554), Bayern (reach 478,579), and Baden-Württemberg (reach 344,495). These three regions account for the largest share of the active audience.
What other brands do Dress shirt fans also like?
Beyond Dress shirt itself, the audience over-indexes on Blouse (1.73×), Wedding Planners (2.57×), Hoodie (1.65×), and Sari (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dress shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.