Rascasse Audience Intelligence

Shalwar kameez Audience in Germany

A data profile of the people who buy, follow and care about Shalwar kameez in Germany — modelled from more than twelve digital signal sources. Shalwar kameez has an estimated audience of 1,069,158 people in Germany.

#3011among Topic in Germany#334in Fashion & Accessoires

The average Shalwar kameez fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shopping Queen, Flipkart, Purchase discount, with strongest over-indexing on Shopping Queen (18.41× the country average).

Demographically, the Shalwar kameez audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shalwar kameez fan in Germany is more female, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Shopping Queen.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shalwar kameez profile in Germany.

Audience size
1.1M
in Germany
Gender
63.1%♀
36.9% male
Age
32.9
average years
Country rank
#6145
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shalwar kameez fans

63.1% are female, 36.9% are male, average age 32.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Shalwar kameez audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age32.9
Estimated audience size1,069,158
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Shalwar kameez audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Shalwar kameez audience comes from Germany.

Worldwide audience distribution share by country for Shalwar kameez
CountryShare
India33.9%
United States12.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shalwar kameez audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shalwar kameez fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.71×
02Berlin~80K1.62×
03Hamburg~40K1.45×
04Bremen~10K1.15×
05Nordrhein-Westfalen~300K1.14×
06Baden-Württemberg~200K1.06×
07Schleswig-Holstein~40K0.98×
08Bayern~200K0.96×
09Rheinland-Pfalz~50K0.94×
10Saarland~10K0.94×
11Niedersachsen~100K0.92×
12Sachsen~40K0.78×
13Mecklenburg-Vorpommern~20K0.78×
14Thüringen~20K0.77×
15Sachsen-Anhalt~20K0.76×
16Brandenburg~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Shalwar kameez, Germany
0.75×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shalwar kameez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shalwar kameez audience
#·InterestCategoryAffinity×
01Ranveer SinghMovies & TV25.17×
02TanishqFashion & Accessoires23.09×
03BSE SENSEXBusiness & Career22.09×
04Shopping QueenMovies & TV18.41×
05FlipkartShopping16.40×
06Chennai Super KingsSports16.00×
07Shah Rukh KhanMovies & TV13.74×
08Purchase discountShopping8.84×
09Designer clothingFashion & Accessoires5.88×
10CrunchyrollGames5.34×
11Party dressFashion & Accessoires5.02×
12Succulent plantHome & Garden5.00×
13Ligue 1Sports4.98×
14Face powderBeauty & Wellness4.94×
15Artificial nailsBeauty & Wellness4.80×
16Nail salonBeauty & Wellness4.57×
17IntimissimiFashion & Accessoires4.47×
18ManicureBeauty & Wellness4.33×
19RyanairTravel & Leisure2.96×
20Women's clothingFashion & Accessoires2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shalwar kameez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shalwar kameez audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Design AffinityPREMIUM1.84×
Risk AppetiteTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shalwar kameez audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
IndulgenceJOY0.75×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shalwar kameez have in Germany?

Shalwar kameez has an estimated audience of 1,069,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shalwar kameez fans?

63.1% of Shalwar kameez fans are female, 36.9% are male, with an average age of 32.9 years.

03

Which brands do Shalwar kameez fans like most?

Shalwar kameez fans show strongest brand affinity for Shopping Queen (18.41×), Flipkart (16.4×), and Purchase discount (8.84×) over the country average.

04

Where do Shalwar kameez fans live in Germany?

Shalwar kameez fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shalwar kameez fans also like?

Beyond Shalwar kameez itself, the audience over-indexes on Flipkart (16.4×), Purchase discount (8.84×), Designer clothing (5.88×), and Ryanair (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Shalwar kameez audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shalwar kameez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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