Shalwar kameez Audience in Germany
Shalwar kameez has an estimated audience of 1,069,158 people in Germany. 63.1% are female, 36.9% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Progressive rock, Cachorro, Natural rubber.
The average Shalwar kameez fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Progressive rock, with strongest over-indexing on Rossmann (2.39× the country average). Demographically, the Shalwar kameez audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shalwar kameez fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 32.9 |
| Estimated audience size | 1,069,158 |
Audience persona
The typical Shalwar kameez fan in Germany is more female, around 32.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,126 | 1.2× |
| Bayern | 161,157 | 0.94× |
| Baden-Württemberg | 158,012 | 1.08× |
| Hessen | 144,634 | 1.78× |
| Niedersachsen | 96,252 | 0.93× |
| Berlin | 82,743 | 1.73× |
| Rheinland-Pfalz | 46,043 | 0.86× |
| Hamburg | 38,970 | 1.61× |
| Schleswig-Holstein | 38,864 | 1.01× |
| Sachsen | 37,026 | 0.71× |
| Brandenburg | 18,518 | 0.56× |
| Thüringen | 15,742 | 0.58× |
| Sachsen-Anhalt | 14,246 | 0.51× |
| Bremen | 11,031 | 1.21× |
| Saarland | 10,633 | 0.81× |
| Mecklenburg-Vorpommern | 9,932 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.39× | Shopping |
| Gil Ofarim | 2.22× | Music & Radio |
| Progressive rock | 2.57× | Music & Radio |
| Cachorro | 4.59× | Pets & Animals |
| Natural rubber | 2.86× | Cars & Mobility |
| MS Mode | 6.82× | Fashion & Accessoires |
| Handmade Gifts | 2.02× | Kids & Family |
| Commercial mortgage | 1.88× | Business & Career |
| Ipekyol | 3.55× | Shopping |
| Nurse education | 2.03× | Kids & Family |
| Ireen Sheer | 2.13× | Music & Radio |
| Jeepney | 13.05× | Cars & Mobility |
| Nationality | 1.91× | Politics & Society |
| Headhunters (film) | 2.94× | Movies & TV |
| Société Nautique de Genève | 9.54× | Travel & Leisure |
| Kippah | 2.77× | Fashion & Accessoires |
| Bounce (film) | 5.65× | Movies & TV |
| Women's empowerment | 2.05× | Politics & Society |
| Roger Federer | 2.16× | Sports |
| Leprechaun | 4.28× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.65 |
| Risk Appetite | THRILL | 1.64 |
| Travelling | THRILL | 1.49 |
| Creativity | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 33.9% |
| United States | 12.1% |
| Japan | 4.7% |
See Shalwar kameez audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shalwar kameez have in Germany?
Shalwar kameez has an estimated audience of 1,069,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shalwar kameez fans?
63.1% of Shalwar kameez fans are female, 36.9% are male, with an average age of 32.9 years.
Which brands do Shalwar kameez fans like most?
Shalwar kameez fans show strongest brand affinity for Rossmann (2.39×), Gil Ofarim (2.22×), and Progressive rock (2.57×) over the country average.
Where do Shalwar kameez fans live in Germany?
Shalwar kameez fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,126), Bayern (reach 161,157), and Baden-Württemberg (reach 158,012). These three regions account for the largest share of the active audience.
What other brands do Shalwar kameez fans also like?
Beyond Shalwar kameez itself, the audience over-indexes on Gil Ofarim (2.22×), Progressive rock (2.57×), Cachorro (4.59×), and Natural rubber (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shalwar kameez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.