Women's clothing Audience in Germany
Women's clothing has an estimated audience of 15,524,363 people in Germany. 73.3% are female, 26.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Henna, Gala, Child development, Galatasaray S.K., Home Interior Design.
The average Women's clothing fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Henna, Gala, Child development, with strongest over-indexing on Henna (5.48× the country average). Demographically, the Women's clothing audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Women's clothing fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 37.6 |
| Estimated audience size | 15,524,363 |
Audience persona
The typical Women's clothing fan in Germany is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Henna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,242,340 | 0.95× |
| Bayern | 2,652,193 | 1.06× |
| Baden-Württemberg | 2,092,870 | 0.99× |
| Hessen | 1,929,916 | 1.63× |
| Niedersachsen | 1,339,123 | 0.89× |
| Berlin | 1,234,019 | 1.78× |
| Rheinland-Pfalz | 843,702 | 1.08× |
| Schleswig-Holstein | 529,147 | 0.95× |
| Sachsen | 485,572 | 0.64× |
| Brandenburg | 456,946 | 0.95× |
| Hamburg | 325,735 | 0.93× |
| Thüringen | 293,142 | 0.74× |
| Sachsen-Anhalt | 284,698 | 0.71× |
| Mecklenburg-Vorpommern | 201,536 | 0.68× |
| Saarland | 188,204 | 0.99× |
| Bremen | 137,030 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Henna | 5.48× | Home & Garden |
| Gala | 2.15× | News |
| Child development | 2.59× | Business & Career |
| Galatasaray S.K. | 2× | Sports |
| Home Interior Design | 2.39× | Home & Garden |
| Deichmann | 1.76× | Shopping |
| Home Design | 2.14× | Home & Garden |
| Primark | 1.82× | Shopping |
| Dresses | 1.77× | Fashion & Accessoires |
| C&A | 1.86× | Shopping |
| Dog lovers | 1.93× | Pets & Animals |
| Bonprix | 1.84× | Shopping |
| Gina Tricot | 3.51× | Fashion & Accessoires |
| Decoration | 2.21× | Home & Garden |
| Handmade | 2.27× | Home & Garden |
| Beauty salons | 1.59× | Beauty & Wellness |
| Healthy habits | 1.76× | Health |
| Unique Gifts | 2.31× | Shopping |
| Architecture & Design | 1.68× | Business & Career |
| Home Interiors | 2.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Creativity | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.11 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
See Women's clothing audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Women's clothing have in Germany?
Women's clothing has an estimated audience of 15,524,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Women's clothing fans?
73.3% of Women's clothing fans are female, 26.7% are male, with an average age of 37.6 years.
Which brands do Women's clothing fans like most?
Women's clothing fans show strongest brand affinity for Henna (5.48×), Gala (2.15×), and Child development (2.59×) over the country average.
Where do Women's clothing fans live in Germany?
Women's clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,242,340), Bayern (reach 2,652,193), and Baden-Württemberg (reach 2,092,870). These three regions account for the largest share of the active audience.
What other brands do Women's clothing fans also like?
Beyond Women's clothing itself, the audience over-indexes on Gala (2.15×), Child development (2.59×), Galatasaray S.K. (2×), and Home Interior Design (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.