A data profile of the people who buy, follow and care about Women's clothing in United Kingdom — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 19,514,725 people in United Kingdom.
The average Women's clothing fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
The key figures that characterise the Women's clothing profile in United Kingdom.
77.8% are female, 22.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 43.0 |
| Estimated audience size | 19,514,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Women's clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~2.5M | 2.13× | |
| 02 | Northern Ireland | ~1M | 1.77× | |
| 03 | Scotland | ~3M | 1.64× | |
| 04 | England | ~15M | 1.60× | |
| 05 | West Midlands | ~700K | 0.85× | |
| 06 | Yorkshire and the Humber | ~1.5M | 0.82× | |
| 07 | North East | ~500K | 0.72× | |
| 08 | East of England | ~1M | 0.65× | |
| 09 | East Midlands | ~700K | 0.53× | |
| 10 | South West | ~800K | 0.51× | |
| 11 | South East | ~1M | 0.47× | |
| 12 | North West | ~800K | 0.36× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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