Rascasse Audience Intelligence

Women's clothing Audience in Brazil

A data profile of the people who buy, follow and care about Women's clothing in Brazil — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 20,484,238 people in Brazil.

#47among Lifestyle cluster in Brazil#93among Topic in Brazil#4in Fashion & Accessoires

The average Women's clothing fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's clothing profile in Brazil.

Audience size
20.5M
in Brazil
Gender
78.1%♀
21.9% male
Age
40.3
average years
Country rank
#144
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's clothing fans

78.1% are female, 21.9% are male, average age 40.3.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Women's clothing audience in Brazil
MetricValue
Female78.1%
Male21.9%
Average age40.3
Estimated audience size20,484,238
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Women's clothing audience in Brazil
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Women's clothing audience comes from Brazil.

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's clothing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Women's clothing fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~80K1.17×
02Roraima~70K1.16×
03Amapá~80K1.08×
04Sergipe~200K1.05×
05Tocantins~100K1.03×
06Alagoas~300K1.02×
07Mato Grosso do Sul~300K1.01×
08Piauí~300K1.01×
09Rondônia~200K1.01×
10Paraíba~400K1.00×
11Amazonas~400K0.99×
12Rio Grande do Norte~300K0.98×
13Maranhão~500K0.97×
14Mato Grosso~400K0.97×
15Espírito Santo~400K0.96×
16Pará~600K0.95×
17Federal District~300K0.95×
18Pernambuco~900K0.94×
19Ceará~800K0.93×
20Goiás~700K0.93×
21Bahia~1M0.91×
22Santa Catarina~900K0.91×
23Rio Grande do Sul~1M0.90×
24Paraná~1M0.88×
25Rio de Janeiro~1.5M0.87×
26Minas Gerais~2M0.84×
27São Paulo~4M0.70×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Women's clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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