Women's clothing Audience in Italy
Women's clothing has an estimated audience of 21,703,323 people in Italy. 68.4% are female, 31.6% are male, average age 42.2. Top regions: Lombardy, Lazio, Tuscany. Top brand affinities: The Bold and the Beautiful, Blouse, Decoration, Shellac, Gown.
The average Women's clothing fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Tuscany. Top brand affinities include The Bold and the Beautiful, Blouse, Decoration, with strongest over-indexing on The Bold and the Beautiful (1.61× the country average). Demographically, the Women's clothing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Women's clothing fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.2 |
| Estimated audience size | 21,703,323 |
Audience persona
The typical Women's clothing fan in Italy is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,372,814 | 0.88× |
| Lazio | 3,330,187 | 1.25× |
| Tuscany | 2,898,904 | 2.01× |
| Campania | 2,157,459 | 0.89× |
| Sicilia | 1,929,704 | 1.03× |
| Emilia-Romagna | 1,892,831 | 1.07× |
| Puglia | 1,813,228 | 1.21× |
| Veneto | 1,561,187 | 0.91× |
| Piedmont | 1,194,006 | 0.74× |
| Liguria | 435,128 | 0.71× |
| Calabria | 431,901 | 0.65× |
| Trentino-Alto Adige/Südtirol | 407,023 | 0.99× |
| Friuli-Venezia Giulia | 385,898 | 0.94× |
| Abruzzo | 378,369 | 0.79× |
| Umbria | 375,810 | 1.07× |
| Basilicata | 356,184 | 1.8× |
| Sardinia | 313,944 | 0.52× |
| Marche | 288,704 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Bold and the Beautiful | 1.61× | Movies & TV |
| Blouse | 1.52× | Fashion & Accessoires |
| Decoration | 1.59× | Home & Garden |
| Shellac | 1.52× | Beauty & Wellness |
| Gown | 1.56× | Fashion & Accessoires |
| Beauty & Fashion | 1.51× | Beauty & Wellness |
| Child development | 1.66× | Business & Career |
| Pretty Nails | 1.5× | Beauty & Wellness |
| Evening gown | 1.72× | Fashion & Accessoires |
| Online shopping malls | 1.65× | Shopping |
| Little black dress | 1.73× | Fashion & Accessoires |
| Long Lashes | 1.54× | Beauty & Wellness |
| Chicco | 1.61× | Kids & Family |
| DIY & Craft Ideas | 1.52× | Home & Garden |
| Black Friday | 1.68× | Shopping |
| Travel Blogger | 1.56× | Travel & Leisure |
| Frock | 1.55× | Fashion & Accessoires |
| Patrizia Pepe | 1.58× | Fashion & Accessoires |
| Luxury Shop | 1.55× | Shopping |
| Unique Gifts | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.19 |
| Creativity | OPEN | 1.15 |
| Sustainability | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
See Women's clothing audiences in other countries
- Women's clothing — Germany
- Women's clothing — United States
- Women's clothing — United Kingdom
- Women's clothing — France
- Women's clothing — Spain
- Women's clothing — Brazil
- Women's clothing — Japan
- Women's clothing — South Korea
- Women's clothing — India
- Women's clothing — Canada
- Women's clothing — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Women's clothing have in Italy?
Women's clothing has an estimated audience of 21,703,323 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Women's clothing fans?
68.4% of Women's clothing fans are female, 31.6% are male, with an average age of 42.2 years.
Which brands do Women's clothing fans like most?
Women's clothing fans show strongest brand affinity for The Bold and the Beautiful (1.61×), Blouse (1.52×), and Decoration (1.59×) over the country average.
Where do Women's clothing fans live in Italy?
Women's clothing fans in Italy are most concentrated in Lombardy (reach 3,372,814), Lazio (reach 3,330,187), and Tuscany (reach 2,898,904). These three regions account for the largest share of the active audience.
What other brands do Women's clothing fans also like?
Beyond Women's clothing itself, the audience over-indexes on Blouse (1.52×), Decoration (1.59×), Shellac (1.52×), and Gown (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.