A data profile of the people who buy, follow and care about Women's clothing in Italy — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 21,703,323 people in Italy.
The average Women's clothing fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include The Bold and the Beautiful, Blouse, Decoration, with strongest over-indexing on The Bold and the Beautiful (1.61× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Women's clothing fan in Italy is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.
The key figures that characterise the Women's clothing profile in Italy.
68.4% are female, 31.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.2 |
| Estimated audience size | 21,703,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Women's clothing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~2M | 1.54× | |
| 02 | Lazio | ~3M | 1.15× | |
| 03 | Basilicata | ~200K | 1.09× | |
| 04 | Puglia | ~1.5M | 1.08× | |
| 05 | Emilia-Romagna | ~2M | 1.03× | |
| 06 | Sicilia | ~2M | 1.01× | |
| 07 | Umbria | ~400K | 1.01× | |
| 08 | Trentino-Alto Adige/Südtirol | ~400K | 1.00× | |
| 09 | Friuli-Venezia Giulia | ~400K | 0.99× | |
| 10 | Veneto | ~1.5M | 0.97× | |
| 11 | Abruzzo | ~500K | 0.97× | |
| 12 | Campania | ~2.5M | 0.96× | |
| 13 | Calabria | ~600K | 0.96× | |
| 14 | Liguria | ~600K | 0.96× | |
| 15 | Sardinia | ~600K | 0.95× | |
| 16 | Marche | ~500K | 0.95× | |
| 17 | Lombardy | ~3.5M | 0.92× | |
| 18 | Piedmont | ~1.5M | 0.92× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little black dress | Fashion & Accessoires | 1.73× | ||
| 02 | Evening gown | Fashion & Accessoires | 1.72× | ||
| 03 | Black Friday | Shopping | 1.68× | ||
| 04 | Child development | Business & Career | 1.66× | ||
| 05 | Online shopping malls | Shopping | 1.65× | ||
| 06 | The Bold and the Beautiful | Movies & TV | 1.61× | ||
| 07 | Chicco | Kids & Family | 1.61× | ||
| 08 | Decoration | Home & Garden | 1.59× | ||
| 09 | Patrizia Pepe | Fashion & Accessoires | 1.58× | ||
| 10 | Gown | Fashion & Accessoires | 1.56× | ||
| 11 | Travel Blogger | Travel & Leisure | 1.56× | ||
| 12 | Frock | Fashion & Accessoires | 1.55× | ||
| 13 | Luxury Shop | Shopping | 1.55× | ||
| 14 | Long Lashes | Beauty & Wellness | 1.54× | ||
| 15 | Blouse | Fashion & Accessoires | 1.52× | ||
| 16 | Shellac | Beauty & Wellness | 1.52× | ||
| 17 | Polo Ralph Lauren | Fashion & Accessoires | 1.52× | ||
| 18 | DIY & Craft Ideas | Home & Garden | 1.52× | ||
| 19 | Beauty & Fashion | Beauty & Wellness | 1.51× | ||
| 20 | Pretty Nails | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Creativity | OPEN | 1.13× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Women's clothing has an estimated audience of 21,703,323 people in Italy, concentrated in Lombardy and Lazio.
68.4% of Women's clothing fans are female, 31.6% are male, with an average age of 42.2 years.
Women's clothing fans show strongest brand affinity for The Bold and the Beautiful (1.61×), Blouse (1.52×), and Decoration (1.59×) over the country average.
Women's clothing fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~3M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Blouse (1.52×), Decoration (1.59×), Shellac (1.52×), and Gown (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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