A data profile of the people who buy, follow and care about The Bold and the Beautiful in Italy — modelled from more than twelve digital signal sources. The Bold and the Beautiful has an estimated audience of 7,657,107 people in Italy.
The average The Bold and the Beautiful fan in Italy is 43.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Outfit of the day, Beauty & Fashion, Google News, with strongest over-indexing on Outfit of the day (8.73× the country average).
Demographically, the The Bold and the Beautiful audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical The Bold and the Beautiful fan in Italy is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Outfit of the day.
The key figures that characterise the The Bold and the Beautiful profile in Italy.
60.6% are female, 39.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.7 |
| Estimated audience size | 7,657,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide The Bold and the Beautiful audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 41.9% |
| United States | 15.2% |
| France | 5.5% |
Where the The Bold and the Beautiful audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.76× | |
| 02 | Sardinia | ~300K | 1.42× | |
| 03 | Lombardy | ~1.5M | 1.20× | |
| 04 | Sicilia | ~700K | 1.06× | |
| 05 | Aosta Valley | ~20K | 1.03× | |
| 06 | Puglia | ~500K | 1.02× | |
| 07 | Molise | ~40K | 1.02× | |
| 08 | Emilia-Romagna | ~600K | 1.01× | |
| 09 | Calabria | ~200K | 1.00× | |
| 10 | Liguria | ~200K | 0.99× | |
| 11 | Basilicata | ~70K | 0.98× | |
| 12 | Umbria | ~100K | 0.97× | |
| 13 | Abruzzo | ~200K | 0.95× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.93× | |
| 15 | Trentino-Alto Adige/Südtirol | ~100K | 0.92× | |
| 16 | Marche | ~200K | 0.90× | |
| 17 | Piedmont | ~500K | 0.88× | |
| 18 | Tuscany | ~400K | 0.86× | |
| 19 | Veneto | ~500K | 0.85× | |
| 20 | Lazio | ~800K | 0.84× |
The strongest cross-interests of the The Bold and the Beautiful audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury Bags | Fashion & Accessoires | 9.71× | ||
| 02 | Outfit of the day | Fashion & Accessoires | 8.73× | ||
| 03 | Beauty & Fashion | Beauty & Wellness | 7.03× | ||
| 04 | Black Friday | Shopping | 6.33× | ||
| 05 | Pajamas | Fashion & Accessoires | 5.40× | ||
| 06 | Long Lashes | Beauty & Wellness | 5.06× | ||
| 07 | Fast fashion | Fashion & Accessoires | 4.61× | ||
| 08 | Google News | News | 4.51× | ||
| 09 | Luxury | Fashion & Accessoires | 4.50× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 4.06× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 3.90× | ||
| 12 | Long hair | Beauty & Wellness | 3.49× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 3.31× | ||
| 14 | Pedicure | Beauty & Wellness | 3.15× | ||
| 15 | Nail salon | Beauty & Wellness | 2.97× | ||
| 16 | Nail polish | Beauty & Wellness | 2.78× | ||
| 17 | Stranger Things | Movies & TV | 2.77× | ||
| 18 | Bikini | Fashion & Accessoires | 2.72× | ||
| 19 | TEZENIS | Fashion & Accessoires | 2.66× | ||
| 20 | Uomini e Donne | Movies & TV | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.08× | |
| Luxury Orientation | PREMIUM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.35× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Risk Appetite | THRILL | 0.50× |
The Bold and the Beautiful has an estimated audience of 7,657,107 people in Italy, concentrated in Lombardy and Campania.
60.6% of The Bold and the Beautiful fans are female, 39.4% are male, with an average age of 43.7 years.
The Bold and the Beautiful fans show strongest brand affinity for Outfit of the day (8.73×), Beauty & Fashion (7.03×), and Google News (4.51×) over the country average.
The Bold and the Beautiful fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1.5M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond The Bold and the Beautiful itself, the audience over-indexes on Beauty & Fashion (7.03×), Google News (4.51×), Luxury Bags (9.71×), and Pajamas (5.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for The Bold and the Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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