Uomini e Donne Audience in Italy

Demographics of Uomini e Donne viewers

Audience persona

The typical Uomini e Donne fan in Italy is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.

Uomini e Donne fans by region: top regions in Italy

Top brand affinities of Uomini e Donne fans

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Uomini e Donne audiences in other countries

• Uomini e Donne — Germany
• Uomini e Donne — United States
• Uomini e Donne — United Kingdom
• Uomini e Donne — France
• Uomini e Donne — Spain
• Uomini e Donne — Brazil
• Uomini e Donne — Japan
• Uomini e Donne — South Korea
• Uomini e Donne — India
• Uomini e Donne — Canada
• Uomini e Donne — Mexico

More TV series audiences in Italy

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• Superman (10,045,897)
• Motorcycles (9,189,863)
• Grande Fratello (8,811,895)

Frequently asked questions

How many fans does Uomini e Donne have in Italy?

Uomini e Donne has an estimated audience of 10,794,652 people in Italy, concentrated in Lombardy and Lazio.

What is the gender split and age of Uomini e Donne viewers?

71.5% of Uomini e Donne fans are female, 28.5% are male, with an average age of 40.8 years.

Which brands do Uomini e Donne fans like most?

Uomini e Donne fans show strongest brand affinity for The Bold and the Beautiful (3.01×), Manicure & Pedicure (3.34×), and Moda Feminina (3.52×) over the country average.

Where do Uomini e Donne fans live in Italy?

Uomini e Donne fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Uomini e Donne fans also like?

Beyond Uomini e Donne itself, the audience over-indexes on Manicure & Pedicure (3.34×), Moda Feminina (3.52×), Makeup Tutorials (2.88×), and Long hair (2.67×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Uomini e Donne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.