A data profile of the people who buy, follow and care about Uomini e Donne in Italy — modelled from more than twelve digital signal sources. Uomini e Donne has an estimated audience of 10,350,860 people in Italy.
The average Uomini e Donne fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include The Bold and the Beautiful, Manicure & Pedicure, Moda Feminina, with strongest over-indexing on The Bold and the Beautiful (3.01× the country average).
Demographically, the Uomini e Donne audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Uomini e Donne fan in Italy is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for The Bold and the Beautiful.
The key figures that characterise the Uomini e Donne profile in Italy.
71.5% are female, 28.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 40.8 |
| Estimated audience size | 10,350,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 29% |
of the worldwide Uomini e Donne audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 83.2% |
| United States | 4.0% |
| Germany | 3.0% |
Where the Uomini e Donne audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~300K | 1.19× | |
| 02 | Puglia | ~900K | 1.18× | |
| 03 | Liguria | ~300K | 1.14× | |
| 04 | Veneto | ~900K | 1.11× | |
| 05 | Marche | ~300K | 1.11× | |
| 06 | Piedmont | ~900K | 1.09× | |
| 07 | Tuscany | ~800K | 1.08× | |
| 08 | Sicilia | ~1M | 1.07× | |
| 09 | Lombardy | ~2M | 1.04× | |
| 10 | Campania | ~1.5M | 1.04× | |
| 11 | Emilia-Romagna | ~900K | 1.03× | |
| 12 | Lazio | ~1.5M | 1.02× | |
| 13 | Calabria | ~300K | 1.00× | |
| 14 | Umbria | ~200K | 0.97× | |
| 15 | Friuli-Venezia Giulia | ~200K | 0.94× | |
| 16 | Sardinia | ~300K | 0.93× | |
| 17 | Molise | ~50K | 0.93× | |
| 18 | Basilicata | ~80K | 0.83× | |
| 19 | Trentino-Alto Adige/Südtirol | ~200K | 0.75× | |
| 20 | Aosta Valley | ~20K | 0.56× |
The strongest cross-interests of the Uomini e Donne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moda Feminina | Fashion & Accessoires | 3.52× | ||
| 02 | Manicure & Pedicure | Beauty & Wellness | 3.34× | ||
| 03 | Bad Bunny | Music & Radio | 3.22× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 3.01× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 2.88× | ||
| 06 | Long hair | Beauty & Wellness | 2.67× | ||
| 07 | Health And Beauty | Beauty & Wellness | 2.45× | ||
| 08 | Beauty & Fashion | Beauty & Wellness | 2.38× | ||
| 09 | Nail salon | Beauty & Wellness | 2.24× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 2.22× | ||
| 11 | Stranger Things | Movies & TV | 1.98× | ||
| 12 | Pedicure | Beauty & Wellness | 1.92× | ||
| 13 | Nail polish | Beauty & Wellness | 1.92× | ||
| 14 | TEZENIS | Fashion & Accessoires | 1.79× | ||
| 15 | EasyJet | Travel & Leisure | 1.78× | ||
| 16 | Bikini | Fashion & Accessoires | 1.78× | ||
| 17 | Permanent makeup | Beauty & Wellness | 1.78× | ||
| 18 | Michael Jackson | Music & Radio | 1.71× | ||
| 19 | Nail art | Beauty & Wellness | 1.69× | ||
| 20 | Ryanair | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Design Affinity | PREMIUM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.56× |
Uomini e Donne has an estimated audience of 10,350,860 people in Italy, concentrated in Lombardy and Lazio.
71.5% of Uomini e Donne fans are female, 28.5% are male, with an average age of 40.8 years.
Uomini e Donne fans show strongest brand affinity for The Bold and the Beautiful (3.01×), Manicure & Pedicure (3.34×), and Moda Feminina (3.52×) over the country average.
Uomini e Donne fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Uomini e Donne itself, the audience over-indexes on Manicure & Pedicure (3.34×), Moda Feminina (3.52×), Makeup Tutorials (2.88×), and Long hair (2.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Uomini e Donne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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