Rascasse Audience Intelligence

TEZENIS Target Market in Italy

A data profile of the people who buy, follow and care about TEZENIS in Italy — modelled from more than twelve digital signal sources. TEZENIS has an estimated audience of 7,759,007 people in Italy.

#2among Lingerie in Italy#53among Brand in Italy#44in Fashion & Accessoires

The average TEZENIS fan in Italy is 35.0 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include The Bold and the Beautiful, Primark, Conad, with strongest over-indexing on The Bold and the Beautiful (2.71× the country average).

Demographically, the TEZENIS audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical TEZENIS fan in Italy is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for The Bold and the Beautiful.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TEZENIS profile in Italy.

Audience size
7.8M
in Italy
Gender
78.8%♀
21.2% male
Age
35.0
average years
Country rank
#740
Brand in Italy
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TEZENIS

78.8% are female, 21.2% are male, average age 35.0.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for TEZENIS audience in Italy
MetricValue
Female78.8%
Male21.2%
Average age35.0
Estimated audience size7,759,007
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the TEZENIS audience in Italy
Age bracketShare%
16-1927%
20-2924%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

51.2%

of the worldwide TEZENIS audience comes from Italy.

Worldwide audience distribution share by country for TEZENIS
CountryShare
Italy51.2%
Spain11.5%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TEZENIS audience in Italy is strongest.

Fig. 05

Top regions by affinity

TEZENIS customers by region in Italy
#RegionReachAffinity×
01Veneto~800K1.29×
02Lombardy~1.5M1.23×
03Calabria~300K1.23×
04Campania~1M1.22×
05Tuscany~600K1.18×
06Lazio~1M1.16×
07Sicilia~700K1.13×
08Puglia~600K1.12×
09Sardinia~200K1.06×
10Piedmont~600K1.04×
11Emilia-Romagna~600K0.97×
12Abruzzo~200K0.95×
13Liguria~200K0.91×
14Marche~200K0.89×
15Basilicata~60K0.89×
16Friuli-Venezia Giulia~100K0.88×
17Umbria~100K0.87×
18Trentino-Alto Adige/Südtirol~100K0.82×
19Molise~30K0.71×
20Aosta Valley~9K0.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TEZENIS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TEZENIS audience
#·InterestCategoryAffinity×
01The Bold and the BeautifulMovies & TV2.71×
02CalzedoniaFashion & Accessoires2.56×
03Foot LockerShopping2.49×
04Home Interior DesignHome & Garden2.37×
05IntimissimiFashion & Accessoires2.25×
06PrimarkShopping2.21×
07Architecture & DesignBusiness & Career2.09×
08Permanent makeupBeauty & Wellness2.04×
09PedicureBeauty & Wellness2.03×
10SephoraShopping1.98×
11Home DesignHome & Garden1.98×
12Uomini e DonneMovies & TV1.96×
13ManicureBeauty & Wellness1.90×
14Leroy MerlinShopping1.85×
15ConadShopping1.69×
16LidlShopping1.66×
17AustriaTravel & Leisure1.63×
18ZadarTravel & Leisure1.60×
19PinterestInternet & Social Media1.58×
20EasyJetTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TEZENIS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TEZENIS audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.38×
ExtroversionTHRILL1.21×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TEZENIS audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.46×
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TEZENIS's target market in Italy?

TEZENIS's target market in Italy covers an estimated 7,759,007 people, concentrated in Lombardy and Lazio.

02

What is the gender split and age of TEZENIS customers?

78.8% of the TEZENIS audience are female, 21.2% are male, with an average age of 35.0 years.

03

Which brands do TEZENIS fans like most?

TEZENIS fans show strongest brand affinity for The Bold and the Beautiful (2.71×), Primark (2.21×), and Conad (1.69×) over the country average.

04

Where do TEZENIS fans live in Italy?

TEZENIS fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do TEZENIS fans also like?

Beyond TEZENIS itself, the audience over-indexes on Primark (2.21×), Conad (1.69×), Lidl (1.66×), and Intimissimi (2.25×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in Italy

See TEZENIS audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for TEZENIS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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