TEZENIS Audience in Germany
TEZENIS has an estimated audience of 745,482 people in Germany. 75.7% are female, 24.3% are male, average age 29.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Long underwear, Agent Provocateur, Panties, Chantelle (lingerie), Pink (Victoria's Secret).
The average TEZENIS fan in Germany is 29.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Long underwear, Agent Provocateur, Panties, with strongest over-indexing on Long underwear (39.23× the country average). Demographically, the TEZENIS audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of TEZENIS fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 29.8 |
| Estimated audience size | 745,482 |
Audience persona
The typical TEZENIS fan in Germany is more female, around 29.8 years old, with strong Individualism tendencies and a notable affinity for Long underwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 222,533 | 1.86× |
| Nordrhein-Westfalen | 185,554 | 1.14× |
| Baden-Württemberg | 155,734 | 1.53× |
| Hessen | 88,768 | 1.56× |
| Niedersachsen | 53,530 | 0.74× |
| Berlin | 50,396 | 1.51× |
| Rheinland-Pfalz | 36,140 | 0.97× |
| Sachsen | 27,937 | 0.76× |
| Hamburg | 19,494 | 1.16× |
| Schleswig-Holstein | 19,041 | 0.71× |
| Brandenburg | 18,808 | 0.81× |
| Thüringen | 13,076 | 0.69× |
| Sachsen-Anhalt | 10,619 | 0.55× |
| Mecklenburg-Vorpommern | 7,605 | 0.53× |
| Saarland | 6,308 | 0.69× |
| Bremen | 5,008 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Long underwear | 39.23× | Fashion & Accessoires |
| Agent Provocateur | 34.73× | Fashion & Accessoires |
| Panties | 8.96× | Fashion & Accessoires |
| Chantelle (lingerie) | 34.45× | Fashion & Accessoires |
| Pink (Victoria's Secret) | 14.26× | Fashion & Accessoires |
| Pajamas | 8.81× | Fashion & Accessoires |
| Oysho | 10.25× | Fashion & Accessoires |
| Wonderbra | 39.23× | Fashion & Accessoires |
| Slim-fit pants | 12.38× | Fashion & Accessoires |
| Intimissimi | 7.26× | Fashion & Accessoires |
| Passionata | 28.37× | Fashion & Accessoires |
| Brassiere | 6.28× | Food & Beverages |
| Discounting | 4.89× | Shopping |
| Princesse tam.tam | 29.48× | Fashion & Accessoires |
| Online shopping | 1.98× | Shopping |
| Harry Potter | 2× | Movies & TV |
| Sports Illustrated Swimsuit Issue | 24.69× | Sports |
| Cocktail dress | 14.42× | Fashion & Accessoires |
| One-piece swimsuit | 9.15× | Fashion & Accessoires |
| Sandal | 5.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.22 |
| Sustainability | BALANCE | 2.89 |
| Design Affinity | PREMIUM | 1.94 |
| Creativity | OPEN | 1.91 |
| Early Adopter Mentality | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 50.4% |
| Spain | 12.0% |
| Germany | 5.0% |
See TEZENIS audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does TEZENIS have in Germany?
TEZENIS has an estimated audience of 745,482 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of TEZENIS fans?
75.7% of TEZENIS fans are female, 24.3% are male, with an average age of 29.8 years.
Which brands do TEZENIS fans like most?
TEZENIS fans show strongest brand affinity for Long underwear (39.23×), Agent Provocateur (34.73×), and Panties (8.96×) over the country average.
Where do TEZENIS fans live in Germany?
TEZENIS fans in Germany are most concentrated in Bayern (reach 222,533), Nordrhein-Westfalen (reach 185,554), and Baden-Württemberg (reach 155,734). These three regions account for the largest share of the active audience.
What other brands do TEZENIS fans also like?
Beyond TEZENIS itself, the audience over-indexes on Agent Provocateur (34.73×), Panties (8.96×), Chantelle (lingerie) (34.45×), and Pink (Victoria's Secret) (14.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TEZENIS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.