Rascasse Audience Intelligence

Brassiere Audience in Germany

A data profile of the people who buy, follow and care about Brassiere in Germany — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 3,728,477 people in Germany.

#47among Touchpoint in Germany#81in Food & Beverages

The average Brassiere fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jutarnji list, Keratin, Eyelash, with strongest over-indexing on Jutarnji list (20× the country average).

Demographically, the Brassiere audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brassiere fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Jutarnji list.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brassiere profile in Germany.

Audience size
3.7M
in Germany
Gender
75.9%♀
24.1% male
Age
39.9
average years
Country rank
#1611
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brassiere fans

75.9% are female, 24.1% are male, average age 39.9.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Brassiere audience in Germany
MetricValue
Female75.9%
Male24.1%
Average age39.9
Estimated audience size3,728,477
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Brassiere audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Brassiere audience comes from Germany.

Worldwide audience distribution share by country for Brassiere
CountryShare
United States20.2%
Italy6.5%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brassiere audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brassiere fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.12×
02Bayern~600K1.08×
03Baden-Württemberg~600K1.08×
04Thüringen~100K1.07×
05Nordrhein-Westfalen~900K1.06×
06Niedersachsen~400K1.06×
07Berlin~200K1.05×
08Saarland~50K1.05×
09Bremen~30K1.04×
10Hessen~300K1.02×
11Rheinland-Pfalz~200K1.01×
12Sachsen~200K0.96×
13Sachsen-Anhalt~90K0.96×
14Hamburg~80K0.94×
15Schleswig-Holstein~100K0.91×
16Mecklenburg-Vorpommern~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Brassiere, Germany
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brassiere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brassiere audience
#·InterestCategoryAffinity×
01Jutarnji listNews20.00×
02Special OlympicsSports20.00×
03GNK Dinamo ZagrebSports18.85×
04Air SerbiaTravel & Leisure16.83×
05Sports braFashion & Accessoires8.46×
06KeratinBeauty & Wellness8.41×
07Major League SoccerSports7.87×
08LASCANAFashion & Accessoires7.76×
09Group buyingShopping6.47×
10PandoraFashion & Accessoires6.06×
11EyelashBeauty & Wellness5.85×
12PajamasFashion & Accessoires5.53×
13MangoShopping5.07×
14Google NewsNews5.00×
15Sustainable productsPolitics & Society4.15×
16LingerieFashion & Accessoires3.37×
17LeggingsFashion & Accessoires3.18×
18KnittingHome & Garden2.72×
19KitchenHome & Garden2.15×
20Men's clothingFashion & Accessoires2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brassiere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brassiere audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.71×
CreativityOPEN1.61×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brassiere audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Career OrientationPOWER0.83×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brassiere have in Germany?

Brassiere has an estimated audience of 3,728,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brassiere fans?

75.9% of Brassiere fans are female, 24.1% are male, with an average age of 39.9 years.

03

Which brands do Brassiere fans like most?

Brassiere fans show strongest brand affinity for Jutarnji list (20×), Keratin (8.41×), and Eyelash (5.85×) over the country average.

04

Where do Brassiere fans live in Germany?

Brassiere fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Brassiere fans also like?

Beyond Brassiere itself, the audience over-indexes on Keratin (8.41×), Eyelash (5.85×), Google News (5×), and GNK Dinamo Zagreb (18.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Brassiere audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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