Brassiere Audience in Germany
Brassiere has an estimated audience of 3,728,477 people in Germany. 75.9% are female, 24.1% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Jersey (fabric), Joaquín Guzmán Loera, Škoda Kodiaq, Information sensitivity.
The average Brassiere fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Jersey (fabric), Joaquín Guzmán Loera, with strongest over-indexing on Rossmann (1.93× the country average). Demographically, the Brassiere audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Brassiere fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 39.9 |
| Estimated audience size | 3,728,477 |
Audience persona
The typical Brassiere fan in Germany is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 911,017 | 1.12× |
| Bayern | 677,659 | 1.13× |
| Baden-Württemberg | 579,130 | 1.14× |
| Niedersachsen | 405,366 | 1.12× |
| Hessen | 275,225 | 0.97× |
| Rheinland-Pfalz | 190,572 | 1.02× |
| Sachsen | 180,220 | 0.99× |
| Berlin | 166,416 | 1× |
| Brandenburg | 137,130 | 1.19× |
| Schleswig-Holstein | 118,083 | 0.88× |
| Thüringen | 103,539 | 1.09× |
| Sachsen-Anhalt | 88,388 | 0.91× |
| Hamburg | 76,322 | 0.91× |
| Mecklenburg-Vorpommern | 56,895 | 0.8× |
| Saarland | 41,999 | 0.92× |
| Bremen | 26,378 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.93× | Shopping |
| Jersey (fabric) | 5.44× | Fashion & Accessoires |
| Joaquín Guzmán Loera | 6.78× | Politics & Society |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Information sensitivity | 4.36× | Technology & Electronics |
| Jacob Tremblay | 3.87× | Movies & TV |
| Isha Yoga | 7.53× | Sports |
| Bank account | 2.11× | Business & Career |
| Home Delivery | 1.93× | Food & Beverages |
| Hockenheim | 5.65× | Travel & Leisure |
| New Era Europe | 17.21× | Fashion & Accessoires |
| Esra Erol | 3.47× | Movies & TV |
| JDSU | 1.92× | Business & Career |
| Cachorro | 2.02× | Pets & Animals |
| The Hunt (2012 film) | 2.56× | Movies & TV |
| Jason Clarke (actor) | 2.53× | Movies & TV |
| Coworking | 1.95× | Business & Career |
| Fatteh | 5.07× | Food & Beverages |
| Krasnodar | 3.8× | Travel & Leisure |
| Bunnik | 14.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.51 |
| Sports Activity | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
See Brassiere audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Brassiere have in Germany?
Brassiere has an estimated audience of 3,728,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brassiere fans?
75.9% of Brassiere fans are female, 24.1% are male, with an average age of 39.9 years.
Which brands do Brassiere fans like most?
Brassiere fans show strongest brand affinity for Rossmann (1.93×), Jersey (fabric) (5.44×), and Joaquín Guzmán Loera (6.78×) over the country average.
Where do Brassiere fans live in Germany?
Brassiere fans in Germany are most concentrated in Nordrhein-Westfalen (reach 911,017), Bayern (reach 677,659), and Baden-Württemberg (reach 579,130). These three regions account for the largest share of the active audience.
What other brands do Brassiere fans also like?
Beyond Brassiere itself, the audience over-indexes on Jersey (fabric) (5.44×), Joaquín Guzmán Loera (6.78×), Škoda Kodiaq (1.82×), and Information sensitivity (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.