Beauty salons Audience in Germany
Beauty salons has an estimated audience of 11,178,493 people in Germany. 72.7% are female, 27.3% are male, average age 37.3. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: H&M, Skin care, Toddler, Spas, Nail polish.
The average Beauty salons fan in Germany is 37.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include H&M, Skin care, Toddler, with strongest over-indexing on H&M (1.53× the country average). Demographically, the Beauty salons audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 37.3 |
| Estimated audience size | 11,178,493 |
Audience persona
The typical Beauty salons fan in Germany is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 4,710,595 | 7.99× |
| Bayern | 1,853,532 | 1.03× |
| Nordrhein-Westfalen | 1,729,412 | 0.71× |
| Baden-Württemberg | 1,250,155 | 0.82× |
| Niedersachsen | 674,296 | 0.62× |
| Berlin | 574,116 | 1.15× |
| Rheinland-Pfalz | 391,451 | 0.7× |
| Sachsen | 242,915 | 0.44× |
| Schleswig-Holstein | 234,591 | 0.58× |
| Thüringen | 232,622 | 0.82× |
| Brandenburg | 215,946 | 0.62× |
| Hamburg | 193,388 | 0.77× |
| Sachsen-Anhalt | 163,850 | 0.57× |
| Mecklenburg-Vorpommern | 97,820 | 0.46× |
| Saarland | 71,338 | 0.52× |
| Bremen | 49,886 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 1.53× | Shopping |
| Skin care | 2.03× | Beauty & Wellness |
| Toddler | 1.73× | Kids & Family |
| Spas | 1.59× | Beauty & Wellness |
| Nail polish | 2.6× | Beauty & Wellness |
| Bonprix | 1.71× | Shopping |
| C&A | 1.65× | Shopping |
| Dresses | 1.54× | Fashion & Accessoires |
| Manicure | 2.32× | Beauty & Wellness |
| Personal care | 1.61× | Health |
| Baby food | 1.78× | Kids & Family |
| Nail art | 2.39× | Beauty & Wellness |
| Fragrances | 1.54× | Beauty & Wellness |
| Zara | 1.65× | Shopping |
| Natural product | 2.13× | Food & Beverages |
| Eyelash | 2.13× | Beauty & Wellness |
| Skirt | 1.69× | Fashion & Accessoires |
| Pedicure | 2.09× | Beauty & Wellness |
| Children's clothing | 1.63× | Fashion & Accessoires |
| Nail salon | 2.39× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.25 |
| Creativity | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in Germany
- Laser (3,077,270)
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Silicone (912,027)
Frequently asked questions
How many fans does Beauty salons have in Germany?
Beauty salons has an estimated audience of 11,178,493 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Beauty salons fans?
72.7% of Beauty salons fans are female, 27.3% are male, with an average age of 37.3 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for H&M (1.53×), Skin care (2.03×), and Toddler (1.73×) over the country average.
Where do Beauty salons fans live in Germany?
Beauty salons fans in Germany are most concentrated in Hessen (reach 4,710,595), Bayern (reach 1,853,532), and Nordrhein-Westfalen (reach 1,729,412). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Skin care (2.03×), Toddler (1.73×), Spas (1.59×), and Nail polish (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.