Spas Audience in Germany
Spas has an estimated audience of 10,944,870 people in Germany. 66.1% are female, 33.9% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, H&M, Rossmann, Dresses, Hair products.
The average Spas fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, H&M, Rossmann, with strongest over-indexing on Germany (1.51× the country average). Demographically, the Spas audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.7 |
| Estimated audience size | 10,944,870 |
Audience persona
The typical Spas fan in Germany is more female, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,643,492 | 1.1× |
| Bayern | 1,986,898 | 1.13× |
| Baden-Württemberg | 1,789,870 | 1.2× |
| Hessen | 1,055,431 | 1.27× |
| Niedersachsen | 904,557 | 0.85× |
| Berlin | 895,605 | 1.83× |
| Rheinland-Pfalz | 616,290 | 1.12× |
| Sachsen | 441,759 | 0.82× |
| Schleswig-Holstein | 365,334 | 0.93× |
| Hamburg | 319,310 | 1.29× |
| Brandenburg | 276,973 | 0.82× |
| Thüringen | 173,634 | 0.62× |
| Sachsen-Anhalt | 164,940 | 0.58× |
| Mecklenburg-Vorpommern | 146,149 | 0.7× |
| Saarland | 103,075 | 0.77× |
| Bremen | 90,591 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.51× | Travel & Leisure |
| H&M | 1.53× | Shopping |
| Rossmann | 1.68× | Shopping |
| Dresses | 1.81× | Fashion & Accessoires |
| Hair products | 1.6× | Beauty & Wellness |
| Fragrances | 1.69× | Beauty & Wellness |
| Tattoos | 1.58× | Fashion & Accessoires |
| Resort | 1.59× | Travel & Leisure |
| Children's clothing | 1.74× | Fashion & Accessoires |
| Lingerie | 1.7× | Fashion & Accessoires |
| Handbags | 1.75× | Fashion & Accessoires |
| Let's Dance (German TV series) | 1.57× | Movies & TV |
| Tchibo | 1.55× | Shopping |
| Hairstyle | 1.55× | Beauty & Wellness |
| Coupons | 1.54× | Shopping |
| QVC | 1.68× | Movies & TV |
| Skirt | 1.72× | Fashion & Accessoires |
| Berlin | 1.51× | Travel & Leisure |
| Blouse | 1.77× | Fashion & Accessoires |
| Nail polish | 2.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.22 |
| Indulgence | JOY | 1.2 |
| Design Affinity | PREMIUM | 1.1 |
| Creativity | OPEN | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in Germany
- Laser (3,077,270)
- Microblading (2,050,821)
- Facial (1,983,642)
- Facial care (1,884,586)
- Silicone (912,027)
Frequently asked questions
How many fans does Spas have in Germany?
Spas has an estimated audience of 10,944,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spas fans?
66.1% of Spas fans are female, 33.9% are male, with an average age of 40.7 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Germany (1.51×), H&M (1.53×), and Rossmann (1.68×) over the country average.
Where do Spas fans live in Germany?
Spas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,643,492), Bayern (reach 1,986,898), and Baden-Württemberg (reach 1,789,870). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on H&M (1.53×), Rossmann (1.68×), Dresses (1.81×), and Hair products (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.