Spas Audience in Germany
A data profile of the people who buy, follow and care about Spas in Germany — modelled from more than twelve digital signal sources. Spas has an estimated audience of 10,944,870 people in Germany.
The average Spas fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Germany, H&M, Rossmann, with strongest over-indexing on Germany (1.51× the country average).
Demographically, the Spas audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spas fan in Germany is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Germany.
At a glance
The key figures that characterise the Spas profile in Germany.
Search interest · 12-month trend
Demographics of Spas fans
66.1% are female, 33.9% are male, average age 40.7.
Gender split
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.7 |
| Estimated audience size | 10,944,870 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Spas audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
Geography
Where the Spas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1M | 2.16× | |
| 02 | Hamburg | ~300K | 1.23× | |
| 03 | Hessen | ~1M | 1.21× | |
| 04 | Baden-Württemberg | ~1.5M | 1.13× | |
| 05 | Rheinland-Pfalz | ~600K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~2.5M | 1.07× | |
| 07 | Bayern | ~2M | 1.07× | |
| 08 | Bremen | ~90K | 0.99× | |
| 09 | Schleswig-Holstein | ~400K | 0.91× | |
| 10 | Niedersachsen | ~900K | 0.83× | |
| 11 | Saarland | ~100K | 0.83× | |
| 12 | Sachsen | ~400K | 0.80× | |
| 13 | Brandenburg | ~300K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.74× | |
| 15 | Thüringen | ~200K | 0.66× | |
| 16 | Sachsen-Anhalt | ~200K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Spas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail polish | Beauty & Wellness | 2.07× | ||
| 02 | Dresses | Fashion & Accessoires | 1.81× | ||
| 03 | Blouse | Fashion & Accessoires | 1.77× | ||
| 04 | Handbags | Fashion & Accessoires | 1.75× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 06 | Skirt | Fashion & Accessoires | 1.72× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 08 | Fragrances | Beauty & Wellness | 1.69× | ||
| 09 | Rossmann | Shopping | 1.68× | ||
| 10 | QVC | Movies & TV | 1.68× | ||
| 11 | Hair products | Beauty & Wellness | 1.60× | ||
| 12 | Resort | Travel & Leisure | 1.59× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 14 | Let's Dance (German TV series) | Movies & TV | 1.57× | ||
| 15 | Tchibo | Shopping | 1.55× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 17 | Coupons | Shopping | 1.54× | ||
| 18 | H&M | Shopping | 1.53× | ||
| 19 | Germany | Travel & Leisure | 1.51× | ||
| 20 | Berlin | Travel & Leisure | 1.51× |
Personality of the Spas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Urban Lifestyle | OPEN | 0.93× |
Frequently asked questions
How many fans does Spas have in Germany?
Spas has an estimated audience of 10,944,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spas fans?
66.1% of Spas fans are female, 33.9% are male, with an average age of 40.7 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Germany (1.51×), H&M (1.53×), and Rossmann (1.68×) over the country average.
Where do Spas fans live in Germany?
Spas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on H&M (1.53×), Rossmann (1.68×), Dresses (1.81×), and Hair products (1.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty & Wellness audiences in Germany
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See Spas audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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