Spas Audience in Spain
Spas has an estimated audience of 10,321,794 people in Spain. 70.0% are female, 30.0% are male, average age 46.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Beauty salons, Cosmetics, Shoes, Fragrances, Dresses.
The average Spas fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Beauty salons, Cosmetics, Shoes, with strongest over-indexing on Beauty salons (2.32× the country average). Demographically, the Spas audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 46.1 |
| Estimated audience size | 10,321,794 |
Audience persona
The typical Spas fan in Spain is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Beauty salons.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,756,791 | 1.48× |
| Andalusia | 1,922,943 | 0.95× |
| Community of Madrid | 1,815,838 | 1.04× |
| Comunidad Valenciana | 1,424,584 | 1.23× |
| Canary Islands | 863,596 | 1.68× |
| Balearic Islands | 509,737 | 1.76× |
| Galicia | 420,945 | 0.87× |
| Castile and León | 413,639 | 0.92× |
| Basque Autonomous Country | 329,671 | 0.85× |
| Castilla-La Mancha | 294,155 | 0.7× |
| Region of Murcia | 269,389 | 0.76× |
| Aragon | 255,241 | 0.94× |
| Principality of Asturias | 227,854 | 0.94× |
| Extremadura | 137,060 | 0.62× |
| Cantabria | 109,859 | 0.84× |
| Navarre | 94,254 | 0.73× |
| La Rioja | 46,679 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty salons | 2.32× | Beauty & Wellness |
| Cosmetics | 1.82× | Beauty & Wellness |
| Shoes | 1.64× | Fashion & Accessoires |
| Fragrances | 2.07× | Beauty & Wellness |
| Dresses | 2.06× | Fashion & Accessoires |
| Hair products | 1.98× | Beauty & Wellness |
| Family | 1.57× | Kids & Family |
| Luxury goods | 1.71× | Fashion & Accessoires |
| Physical fitness | 1.52× | Sports |
| Boutiques | 1.85× | Fashion & Accessoires |
| Jewelry | 1.72× | Fashion & Accessoires |
| Footwear | 1.65× | Fashion & Accessoires |
| Cooking | 1.54× | Food & Beverages |
| Women's clothing | 1.71× | Fashion & Accessoires |
| Woman | 1.64× | Kids & Family |
| Shopping malls | 1.83× | Shopping |
| Physical exercise | 1.52× | Sports |
| Furniture | 1.61× | Home & Garden |
| Child | 1.53× | Kids & Family |
| Hotels | 1.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Quality Awareness | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1.03 |
| Price Sensitivity | PREMIUM | 0.98 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in Spain
- Facial (3,550,252)
- Laser (2,782,724)
- Facial care (2,428,944)
- Microblading (1,889,198)
- Ultraviolet (763,704)
Frequently asked questions
How many fans does Spas have in Spain?
Spas has an estimated audience of 10,321,794 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Spas fans?
70.0% of Spas fans are female, 30.0% are male, with an average age of 46.1 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Beauty salons (2.32×), Cosmetics (1.82×), and Shoes (1.64×) over the country average.
Where do Spas fans live in Spain?
Spas fans in Spain are most concentrated in Catalonia (reach 2,756,791), Andalusia (reach 1,922,943), and Community of Madrid (reach 1,815,838). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on Cosmetics (1.82×), Shoes (1.64×), Fragrances (2.07×), and Dresses (2.06×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.