Physical exercise Audience in Spain
Physical exercise has an estimated audience of 16,111,454 people in Spain. 57.2% are female, 42.8% are male, average age 44.3. Top brand affinities: Singer-songwriter, Sports nutrition, Julio Iglesias, Iberia (airline), Movistar.
Top brand affinities include Singer-songwriter, Sports nutrition, Julio Iglesias, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Physical exercise audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.3 |
| Estimated audience size | 16,111,454 |
Audience persona
The typical Physical exercise fan in Spain is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.38× | Music & Radio |
| Iberia (airline) | 1.73× | Travel & Leisure |
| Movistar | 2.09× | Technology & Electronics |
| Oncology | 5.64× | Health |
| 1.64× | Internet & Social Media | |
| Girona | 2.75× | Sports |
| Livemusic | 2.64× | Music & Radio |
| Conforama | 2.57× | Home & Garden |
| Brico Dépôt | 2.08× | Shopping |
| Catering | 3.93× | Food & Beverages |
| Mapfre | 1.98× | Business & Career |
| Local food | 1.93× | Food & Beverages |
| Kundalini yoga | 3.43× | Health |
| Bluetooth | 3.1× | Technology & Electronics |
| MSN | 1.55× | News |
| Manchester City F.C. | 2.01× | Sports |
| Pedro Pascal | 2.06× | Movies & TV |
| BlackBerry | 4.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 0.99 |
| Sports Activity | POWER | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.96 |
| Indulgence | JOY | 0.95 |
| Community Orientation | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
- Physical exercise — Germany
- Physical exercise — United States
- Physical exercise — United Kingdom
- Physical exercise — France
- Physical exercise — Italy
- Physical exercise — Brazil
- Physical exercise — Japan
- Physical exercise — South Korea
- Physical exercise — India
- Physical exercise — Canada
- Physical exercise — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.