A data profile of the people who buy, follow and care about Physical exercise in Spain — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 16,111,454 people in Spain.
Physical exercise has an estimated audience of 16,111,454 people in Spain. 57.2% are female, 42.8% are male, average age 44.3. Top brand affinities: Spas, Happiness, Julio Iglesias, Local food, RTVE.
Top brand affinities include Spas, Happiness, Julio Iglesias, with strongest over-indexing on Spas (1.52× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Physical exercise fan in Spain is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Spas.
The key figures that characterise the Physical exercise profile in Spain.
57.2% are female, 42.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.3 |
| Estimated audience size | 16,111,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Physical exercise audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 1.68× | ||
| 02 | Stephen Hawking | Business & Career | 1.68× | ||
| 03 | Gymshark | Sports | 1.68× | ||
| 04 | Local food | Food & Beverages | 1.64× | ||
| 05 | The Witcher | Games | 1.63× | ||
| 06 | Fila (company) | Fashion & Accessoires | 1.59× | ||
| 07 | S.L. Benfica | Sports | 1.57× | ||
| 08 | Bruce Willis | Movies & TV | 1.55× | ||
| 09 | Julio Iglesias | Music & Radio | 1.54× | ||
| 10 | Stretching | Sports | 1.54× | ||
| 11 | Spas | Beauty & Wellness | 1.52× | ||
| 12 | Gluten | Health | 1.52× | ||
| 13 | Happiness | Health | 1.51× | ||
| 14 | Crossword | Games | 1.51× | ||
| 15 | Golf course | Sports | 1.51× | ||
| 16 | RTVE | Movies & TV | 1.50× | ||
| 17 | Japanese hip hop | Music & Radio | 1.50× | ||
| 18 | Robert De Niro | Movies & TV | 1.50× | ||
| 19 | Megan Fox | Movies & TV | 1.50× | ||
| 20 | Natalie Portman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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