A data profile of the people who buy, follow and care about Physical exercise in Italy — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 25,869,137 people in Italy.
Physical exercise has an estimated audience of 25,869,137 people in Italy. 54.2% are female, 45.8% are male, average age 43.0. Top brand affinities: Rice, Banca Nazionale del Lavoro, Aerobics, Volagratis, Biagio Antonacci.
Top brand affinities include Rice, Banca Nazionale del Lavoro, Aerobics, with strongest over-indexing on Rice (1.5× the country average).
Demographically, the Physical exercise audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Physical exercise fan in Italy is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Rice.
The key figures that characterise the Physical exercise profile in Italy.
54.2% are female, 45.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.0 |
| Estimated audience size | 25,869,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Physical exercise audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Depop | Fashion & Accessoires | 1.64× | ||
| 02 | Samba | Music & Radio | 1.57× | ||
| 03 | Banca Nazionale del Lavoro | Business & Career | 1.55× | ||
| 04 | Aerobics | Sports | 1.55× | ||
| 05 | Volagratis | Travel & Leisure | 1.55× | ||
| 06 | Eurojackpot | Games | 1.55× | ||
| 07 | Probiotic | Health | 1.55× | ||
| 08 | Diabetes mellitus awareness | Health | 1.55× | ||
| 09 | Local bike shop | Sports | 1.55× | ||
| 10 | Il Volo | Music & Radio | 1.55× | ||
| 11 | IO DONNA | News | 1.55× | ||
| 12 | E.ON | Home & Garden | 1.55× | ||
| 13 | Logitravel | Travel & Leisure | 1.55× | ||
| 14 | Nicholas Hoult | Movies & TV | 1.55× | ||
| 15 | Bolero | Music & Radio | 1.55× | ||
| 16 | Biagio Antonacci | Music & Radio | 1.54× | ||
| 17 | Caparezza | Music & Radio | 1.52× | ||
| 18 | Love Actually | Movies & TV | 1.51× | ||
| 19 | Rice | Food & Beverages | 1.50× | ||
| 20 | International school | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.09× | |
| Career Orientation | POWER | 1.09× | |
| Sports Activity | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.88× | |
| Tradition | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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