Physical exercise Audience in Canada
Physical exercise has an estimated audience of 13,465,252 people in Canada. 53.5% are female, 46.5% are male, average age 41.2. Top regions: Ontario, Quebec, British Columbia.
The average Physical exercise fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Physical exercise audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 13,465,252 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,244,545 | 0.93× |
| Quebec | 2,749,036 | 0.85× |
| British Columbia | 1,840,807 | 0.91× |
| Alberta | 1,526,099 | 0.92× |
| Manitoba | 492,774 | 0.98× |
| Saskatchewan | 432,177 | 1.01× |
| Nova Scotia | 400,473 | 1.0× |
| New Brunswick | 324,655 | 1.04× |
| Newfoundland and Labrador | 227,725 | 1.11× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Pet Ownership | JOY | 1.04 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
- Physical exercise — Germany
- Physical exercise — United States
- Physical exercise — United Kingdom
- Physical exercise — France
- Physical exercise — Italy
- Physical exercise — Spain
- Physical exercise — Brazil
- Physical exercise — Japan
- Physical exercise — South Korea
- Physical exercise — India
- Physical exercise — Mexico
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.