A data profile of the people who buy, follow and care about Physical exercise in Brazil — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 22,898,297 people in Brazil.
Physical exercise has an estimated audience of 22,898,297 people in Brazil. 63.8% are female, 36.2% are male, average age 40.7. Top brand affinities: Lojas Renner, Hairstyle, Facial, Non-alcoholic beverage, Christmas decoration.
Top brand affinities include Lojas Renner, Hairstyle, Facial, with strongest over-indexing on Lojas Renner (1.51× the country average).
Demographically, the Physical exercise audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Travelling.
The typical Physical exercise fan in Brazil is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Lojas Renner.
The key figures that characterise the Physical exercise profile in Brazil.
63.8% are female, 36.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.7 |
| Estimated audience size | 22,898,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Physical exercise audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yakult | Food & Beverages | 1.58× | ||
| 02 | Data warehouse | Technology & Electronics | 1.57× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 04 | Daiso | Fashion & Accessoires | 1.53× | ||
| 05 | Facial | Beauty & Wellness | 1.52× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.51× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 08 | Christmas decoration | Home & Garden | 1.51× | ||
| 09 | Farfetch | Shopping | 1.51× | ||
| 10 | Energy bar | Food & Beverages | 1.51× | ||
| 11 | Rimowa | Fashion & Accessoires | 1.51× | ||
| 12 | Shangri-La | Travel & Leisure | 1.51× | ||
| 13 | Homeopathy | Health | 1.51× | ||
| 14 | Cider | Food & Beverages | 1.51× | ||
| 15 | Omio | Travel & Leisure | 1.51× | ||
| 16 | Koala | Pets & Animals | 1.51× | ||
| 17 | EasyJet | Travel & Leisure | 1.51× | ||
| 18 | Dior Homme | Beauty & Wellness | 1.51× | ||
| 19 | Internet security | Technology & Electronics | 1.51× | ||
| 20 | Canvas print | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.17× | |
| Travelling | THRILL | 1.12× | |
| Sports Activity | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.90× | |
| Urban Lifestyle | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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