Physical exercise Audience in Brazil

Demographics of Physical exercise fans

Audience persona

The typical Physical exercise fan in Brazil is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Physical exercise audiences in other countries

• Physical exercise — Germany
• Physical exercise — United States
• Physical exercise — United Kingdom
• Physical exercise — France
• Physical exercise — Italy
• Physical exercise — Spain
• Physical exercise — Japan
• Physical exercise — South Korea
• Physical exercise — India
• Physical exercise — Canada
• Physical exercise — Mexico

More Lifestyle cluster audiences in Brazil

• Arts and music (39,605,104)
• Food and drink (38,965,798)
• Sports (38,308,261)
• Food (37,833,570)
• Shopping (37,669,704)

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.