Top 50 Sports brands in Brazil
This curated ranking covers the 50 largest sports brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 15,940 sports brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. CR Flamengo, Timrå IK and Sociedade Esportiva Palmeiras lead the list with a combined estimated audience of 411,596,837 people. Across all 50 entries the average audience size is 31,779,711, and the largest, CR Flamengo, reaches around 249,606,659 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  CR Flamengo |
249,606,659 | 93.6% | Soccer | Sports |
| 2 |  Timrå IK |
92,867,507 | 90.6% | Ice hockey | Sports |
| 3 |  Sociedade Esportiva Palmeiras |
69,122,671 | 91.4% | Soccer | Sports |
| 4 |  FIFA World Cup |
66,939,224 | 14.5% | Soccer | Sports |
| 5 |  São Paulo FC |
62,929,914 | 85.9% | Soccer | Sports |
| 6 |  Botafogo |
52,564,866 | 85.4% | Soccer | Sports |
| 7 |  Real Madrid C.F. |
52,205,694 | 10.3% | Soccer | Sports |
| 8 |  Santos FC |
43,751,779 | 68.7% | Soccer | Sports |
| 9 |  Sport Club Corinthians Paulista |
41,046,483 | 85.9% | Soccer | Sports |
| 10 |  Cruzeiro Esporte Clube |
38,428,482 | 93.3% | Soccer | Sports |
| 11 |  Sports |
38,308,261 | 4.5% | Lifestyle cluster | Sports |
| 12 |  Santos FC (women) |
36,382,801 | 73.0% | Sports | |
| 13 |  Sports and outdoors |
35,541,985 | 5.1% | Lifestyle cluster | Sports |
| 14 |  Neymar |
35,225,955 | 44.0% | Soccer | Sports |
| 15 |  Paris Saint-Germain |
32,719,024 | 18.4% | Soccer | Sports |
| 16 |  Soccer |
32,194,529 | 5.8% | Sport | Sports |
| 17 |  Seleção Brasileira |
27,142,630 | 95.9% | Sports | |
| 18 |  CR Vasco da Gama |
26,616,089 | 88.6% | Soccer | Sports |
| 19 |  Sport Club Internacional |
26,249,117 | 75.3% | Soccer | Sports |
| 20 |  Outdoor recreation |
25,596,978 | 4.2% | Lifestyle cluster | Sports |
| 21 |  Fluminense FC |
24,853,902 | 72.5% | Soccer | Sports |
| 22 |  Fitness and wellness |
23,899,444 | 3.2% | Lifestyle cluster | Sports |
| 23 |  Physical fitness |
23,243,279 | 3.9% | Lifestyle cluster | Sports |
| 24 |  Physical exercise |
22,898,297 | 4.0% | Lifestyle cluster | Sports |
| 25 |  Botafogo de Futebol e Regatas |
20,559,849 | 81.0% | Soccer | Sports |
| 26 |  Clube Atlético Mineiro |
20,344,895 | 86.2% | Soccer | Sports |
| 27 |  Hobbies and activities |
19,699,613 | 3.2% | Lifestyle cluster | Sports |
| 28 |  Esporte Clube Vitória |
19,437,610 | 93.7% | Soccer | Sports |
| 29 |  Grêmio Foot-Ball Porto Alegrense |
19,145,707 | 89.4% | Soccer | Sports |
| 30 |  Fortaleza Esporte Clube |
19,129,504 | 94.7% | Soccer | Sports |
| 31 |  Serie A |
18,905,236 | 12.2% | Soccer | Sports |
| 32 |  Mark Williams (snooker player) |
16,469,250 | 68.6% | Pool | Sports |
| 33 |  Campeonato Brasileiro Série A |
16,127,938 | 79.4% | Soccer | Sports |
| 34 |  Esporte Clube Bahia |
15,875,700 | 90.3% | Soccer | Sports |
| 35 |  Training |
15,191,003 | 5.7% | Sports | |
| 36 |  Inter Miami CF |
15,184,851 | 12.1% | Soccer | Sports |
| 37 |  Serie B |
15,099,539 | 60.1% | Soccer | Sports |
| 38 |  Cristiano Ronaldo |
14,987,760 | 14.0% | Soccer | Sports |
| 39 |  Basketball |
14,704,983 | 3.6% | Sport | Sports |
| 40 |  Cafu |
14,620,045 | 19.6% | Soccer | Sports |
| 41 |  Ceará Sporting Club |
14,474,039 | 94.8% | Soccer | Sports |
| 42 |  Weight training |
14,107,306 | 6.1% | Sports | |
| 43 |  Brazil national football team |
13,935,290 | 29.1% | Soccer | Sports |
| 44 |  UEFA Champions League |
13,788,068 | 6.0% | Soccer | Sports |
| 45 |  Sport Club do Recife |
13,521,332 | 69.2% | Sports | |
| 46 |  Swimming pool |
13,450,353 | 7.2% | Sports | |
| 47 |  NBA |
13,175,088 | 4.3% | Basketball | Sports |
| 48 |  Copa do Brasil |
12,462,678 | 90.8% | Soccer | Sports |
| 49 |  Premier League |
12,230,347 | 5.8% | Soccer | Sports |
| 50 |  Copa Libertadores |
12,022,006 | 43.1% | Soccer | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in Brazil?
CR Flamengo currently leads with an estimated audience of 249,606,659 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.