A data profile of the people who buy, follow and care about Sociedade Esportiva Palmeiras in Brazil — modelled from more than twelve digital signal sources. Sociedade Esportiva Palmeiras has an estimated audience of 70,962,129 people in Brazil.
The average Sociedade Esportiva Palmeiras fan in Brazil is 38.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include UEFA Europa League, Malaysia Airlines, University of Pennsylvania, with strongest over-indexing on UEFA Europa League (1.56× the country average).
Demographically, the Sociedade Esportiva Palmeiras audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sociedade Esportiva Palmeiras fan in Brazil is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for UEFA Europa League.
The key figures that characterise the Sociedade Esportiva Palmeiras profile in Brazil.
36.4% are female, 63.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 38.4 |
| Estimated audience size | 70,962,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Sociedade Esportiva Palmeiras audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 92.1% |
| United States | 1.0% |
| Portugal | 0.8% |
Where the Sociedade Esportiva Palmeiras audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~2.5M | 1.30× | |
| 02 | Rondônia | ~800K | 1.28× | |
| 03 | Tocantins | ~600K | 1.24× | |
| 04 | Bahia | ~5.5M | 1.18× | |
| 05 | Pará | ~3M | 1.17× | |
| 06 | Piauí | ~1M | 1.17× | |
| 07 | Mato Grosso | ~1.5M | 1.13× | |
| 08 | Goiás | ~3M | 1.10× | |
| 09 | Espírito Santo | ~1.5M | 1.09× | |
| 10 | Amazonas | ~1.5M | 1.09× | |
| 11 | Minas Gerais | ~8M | 1.08× | |
| 12 | Mato Grosso do Sul | ~1M | 1.08× | |
| 13 | Acre | ~300K | 1.06× | |
| 14 | Alagoas | ~1M | 1.04× | |
| 15 | Paraíba | ~1.5M | 0.99× | |
| 16 | Rio Grande do Norte | ~1M | 0.98× | |
| 17 | Amapá | ~300K | 0.98× | |
| 18 | Roraima | ~200K | 0.96× | |
| 19 | Sergipe | ~700K | 0.94× | |
| 20 | São Paulo | ~17M | 0.91× | |
| 21 | Ceará | ~3M | 0.90× | |
| 22 | Rio de Janeiro | ~6M | 0.89× | |
| 23 | Federal District | ~1M | 0.83× | |
| 24 | Santa Catarina | ~2.5M | 0.77× | |
| 25 | Paraná | ~3.5M | 0.75× | |
| 26 | Pernambuco | ~2.5M | 0.71× | |
| 27 | Rio Grande do Sul | ~1.5M | 0.39× |
The strongest cross-interests of the Sociedade Esportiva Palmeiras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Palermo | Sports | 2.44× | ||
| 02 | Thursday Night Football | Sports | 1.81× | ||
| 03 | Alexander McQueen (brand) | Fashion & Accessoires | 1.77× | ||
| 04 | Spirit Airlines | Travel & Leisure | 1.71× | ||
| 05 | Asiana Airlines | Travel & Leisure | 1.67× | ||
| 06 | Thai Airways | Travel & Leisure | 1.66× | ||
| 07 | VietJet Air | Travel & Leisure | 1.64× | ||
| 08 | ICarly | Movies & TV | 1.62× | ||
| 09 | Vietnam Airlines | Travel & Leisure | 1.62× | ||
| 10 | Gloria Estefan | Music & Radio | 1.59× | ||
| 11 | Korean Air | Travel & Leisure | 1.58× | ||
| 12 | Rooster Teeth | Business & Career | 1.58× | ||
| 13 | UEFA Europa League | Sports | 1.56× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 1.56× | ||
| 15 | Etihad Airways | Travel & Leisure | 1.56× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.56× | ||
| 17 | Johann Zarco | Sports | 1.54× | ||
| 18 | University of Pennsylvania | Business & Career | 1.52× | ||
| 19 | PBS Kids | Movies & TV | 1.50× | ||
| 20 | Alaska Airlines | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Spirituality | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Sociedade Esportiva Palmeiras has an estimated audience of 70,962,129 people in Brazil, concentrated in São Paulo and Minas Gerais.
36.4% of Sociedade Esportiva Palmeiras fans are female, 63.6% are male, with an average age of 38.4 years.
Sociedade Esportiva Palmeiras fans show strongest brand affinity for UEFA Europa League (1.56×), Malaysia Airlines (1.56×), and University of Pennsylvania (1.52×) over the country average.
Sociedade Esportiva Palmeiras fans in Brazil are most concentrated in São Paulo (reach ~17M), Minas Gerais (reach ~8M), and Rio de Janeiro (reach ~6M). These three regions account for the largest share of the active audience.
Beyond Sociedade Esportiva Palmeiras itself, the audience over-indexes on Malaysia Airlines (1.56×), University of Pennsylvania (1.52×), ICarly (1.62×), and FC Palermo (2.44×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sociedade Esportiva Palmeiras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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