Sociedade Esportiva Palmeiras Audience in Brazil

Sociedade Esportiva Palmeiras has an estimated audience of 72,645,758 people in Brazil. 36.4% are female, 63.6% are male, average age 38.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: UEFA Europa League, Malaysia Airlines, University of Pennsylvania, ICarly, FC Palermo.

The average Sociedade Esportiva Palmeiras fan in Brazil is 38.4 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include UEFA Europa League, Malaysia Airlines, University of Pennsylvania, with strongest over-indexing on UEFA Europa League (1.56× the country average). Demographically, the Sociedade Esportiva Palmeiras audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Sociedade Esportiva Palmeiras fans

Demographic split for Sociedade Esportiva Palmeiras audience in Brazil
MetricValue
Female36.4%
Male63.6%
Average age38.4
Estimated audience size72,645,758

Audience persona

The typical Sociedade Esportiva Palmeiras fan in Brazil is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for UEFA Europa League.

Sociedade Esportiva Palmeiras fans by region: top regions in Brazil

Top regions ranked by reach for Sociedade Esportiva Palmeiras in Brazil
RegionReachAffinity
São Paulo~17M0.91×
Minas Gerais~8M1.08×
Rio de Janeiro~6M0.89×
Bahia~5.5M1.18×
Paraná~3.5M0.75×
Goiás~3M1.1×
Ceará~3M0.9×
Pará~3M1.17×
Santa Catarina~2.5M0.77×
Maranhão~2.5M1.3×
Pernambuco~2.5M0.71×
Rio Grande do Sul~1.5M0.39×
Espírito Santo~1.5M1.09×
Mato Grosso~1.5M1.13×
Paraíba~1.5M0.99×
Amazonas~1.5M1.09×
Rio Grande do Norte~1M0.98×
Piauí~1M1.17×
Mato Grosso do Sul~1M1.08×
Alagoas~1M1.04×
Federal District~1M0.83×
Rondônia~800K1.28×
Sergipe~700K0.94×
Tocantins~600K1.24×
Acre~300K1.06×
Amapá~300K0.98×
Roraima~200K0.96×

Top brand affinities of Sociedade Esportiva Palmeiras fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sociedade Esportiva Palmeiras audience
BrandAffinityCategory
UEFA Europa League1.56×Sports
Malaysia Airlines1.56×Travel & Leisure
University of Pennsylvania1.52×Business & Career
ICarly1.62×Movies & TV
FC Palermo2.44×Sports
Alexander McQueen (brand)1.77×Fashion & Accessoires
Etihad Airways1.56×Travel & Leisure
Singapore Airlines1.56×Travel & Leisure
Gloria Estefan1.59×Music & Radio
PBS Kids1.5×Movies & TV
Thursday Night Football1.81×Sports
Spirit Airlines1.71×Travel & Leisure
Thai Airways1.66×Travel & Leisure
Alaska Airlines1.5×Travel & Leisure
Korean Air1.58×Travel & Leisure
Asiana Airlines1.67×Travel & Leisure
Vietnam Airlines1.62×Travel & Leisure
Rooster Teeth1.58×Business & Career
Johann Zarco1.54×Sports
VietJet Air1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sociedade Esportiva Palmeiras audience
TraitClusterScore
PatriotismCONSERVATISM0.97
Need for SecurityCONSERVATISM0.97
SpiritualityBALANCE0.94
Social Media UsageJOY0.93
Family OrientationCONSERVATISM0.92
Risk AppetiteTHRILL0.91

Worldwide distribution

Worldwide audience distribution share by country for Sociedade Esportiva Palmeiras
CountryShare
Brazil91.6%
United States1.2%
Portugal0.8%

See Sociedade Esportiva Palmeiras audiences in other countries

More Soccer audiences in Brazil

Related rankings

Frequently asked questions

How many fans does Sociedade Esportiva Palmeiras have in Brazil?

Sociedade Esportiva Palmeiras has an estimated audience of 72,645,758 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Sociedade Esportiva Palmeiras fans?

36.4% of Sociedade Esportiva Palmeiras fans are female, 63.6% are male, with an average age of 38.4 years.

Which brands do Sociedade Esportiva Palmeiras fans like most?

Sociedade Esportiva Palmeiras fans show strongest brand affinity for UEFA Europa League (1.56×), Malaysia Airlines (1.56×), and University of Pennsylvania (1.52×) over the country average.

Where do Sociedade Esportiva Palmeiras fans live in Brazil?

Sociedade Esportiva Palmeiras fans in Brazil are most concentrated in São Paulo (reach ~17M), Minas Gerais (reach ~8M), and Rio de Janeiro (reach ~6M). These three regions account for the largest share of the active audience.

What other brands do Sociedade Esportiva Palmeiras fans also like?

Beyond Sociedade Esportiva Palmeiras itself, the audience over-indexes on Malaysia Airlines (1.56×), University of Pennsylvania (1.52×), ICarly (1.62×), and FC Palermo (2.44×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sociedade Esportiva Palmeiras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.