Real Madrid C.F. Audience in Brazil
Real Madrid C.F. has an estimated audience of 47,654,895 people in Brazil. 32.5% are female, 67.5% are male, average age 34.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Cristiano Ronaldo, Neymar, UEFA Champions League, Premier League, Paris Saint-Germain.
The average Real Madrid C.F. fan in Brazil is 34.3 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Cristiano Ronaldo, Neymar, UEFA Champions League, with strongest over-indexing on Cristiano Ronaldo (2.98× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 34.3 |
| Estimated audience size | 47,654,895 |
Audience persona
The typical Real Madrid C.F. fan in Brazil is more male, around 34.3 years old, with strong Need for Security tendencies and a notable affinity for Cristiano Ronaldo.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 8,892,263 | 0.72× |
| Minas Gerais | 4,890,039 | 0.99× |
| Rio de Janeiro | 4,018,347 | 0.9× |
| Bahia | 3,302,518 | 1.05× |
| Paraná | 2,225,939 | 0.76× |
| Pernambuco | 2,092,837 | 0.96× |
| Rio Grande do Sul | 2,033,956 | 0.72× |
| Ceará | 2,013,130 | 0.97× |
| Goiás | 1,853,681 | 1.02× |
| Pará | 1,825,644 | 1.17× |
| Santa Catarina | 1,683,582 | 0.77× |
| Maranhão | 1,624,074 | 1.36× |
| Espírito Santo | 1,034,220 | 1.04× |
| Amazonas | 1,031,284 | 1.25× |
| Paraíba | 966,343 | 1.01× |
| Mato Grosso | 860,461 | 0.96× |
| Piauí | 829,671 | 1.25× |
| Rio Grande do Norte | 800,434 | 1.01× |
| Alagoas | 725,550 | 1.04× |
| Mato Grosso do Sul | 633,311 | 0.91× |
| Federal District | 632,543 | 0.8× |
| Rondônia | 432,715 | 1.09× |
| Sergipe | 425,554 | 0.86× |
| Tocantins | 351,152 | 1.11× |
| Acre | 192,774 | 1.16× |
| Amapá | 166,413 | 0.98× |
| Roraima | 151,470 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cristiano Ronaldo | 2.98× | Sports |
| Neymar | 2.23× | Sports |
| UEFA Champions League | 2.67× | Sports |
| Premier League | 2.54× | Sports |
| Paris Saint-Germain | 1.91× | Sports |
| Serie A | 2.2× | Sports |
| Sportingbet | 2.24× | Sports |
| FC Barcelona | 2.18× | Sports |
| Manchester United F.C. | 2.15× | Sports |
| Juventus F.C. | 2.37× | Sports |
| Copa Libertadores | 1.84× | Sports |
| Sofascore | 1.81× | Sports |
| Copa do Brasil | 1.79× | Sports |
| Memphis Depay | 2.31× | Sports |
| UEFA Europa League | 2.43× | Sports |
| Manchester City F.C. | 1.87× | Sports |
| FC Bayern Munich | 1.71× | Sports |
| La Liga | 1.77× | Sports |
| Al Nassr FC | 1.81× | Sports |
| Lionel Messi | 2.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.13 |
| Risk Appetite | THRILL | 1.09 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Tradition | CONSERVATISM | 0.97 |
| Luxury Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
- Real Madrid C.F. — Germany
- Real Madrid C.F. — United States
- Real Madrid C.F. — United Kingdom
- Real Madrid C.F. — France
- Real Madrid C.F. — Italy
- Real Madrid C.F. — Spain
- Real Madrid C.F. — Japan
- Real Madrid C.F. — South Korea
- Real Madrid C.F. — India
- Real Madrid C.F. — Canada
- Real Madrid C.F. — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
- Cruzeiro Esporte Clube (41,317,418)
Frequently asked questions
How many fans does Real Madrid C.F. have in Brazil?
Real Madrid C.F. has an estimated audience of 47,654,895 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Real Madrid C.F. fans?
32.5% of Real Madrid C.F. fans are female, 67.5% are male, with an average age of 34.3 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for Cristiano Ronaldo (2.98×), Neymar (2.23×), and UEFA Champions League (2.67×) over the country average.
Where do Real Madrid C.F. fans live in Brazil?
Real Madrid C.F. fans in Brazil are most concentrated in São Paulo (reach 8,892,263), Minas Gerais (reach 4,890,039), and Rio de Janeiro (reach 4,018,347). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on Neymar (2.23×), UEFA Champions League (2.67×), Premier League (2.54×), and Paris Saint-Germain (1.91×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.