A data profile of the people who buy, follow and care about Real Madrid C.F. in Brazil — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 40,375,456 people in Brazil.
The average Real Madrid C.F. fan in Brazil is 34.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include FIFA World Cup, Neymar, Cristiano Ronaldo, with strongest over-indexing on FIFA World Cup (2.58× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Brazil is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Brazil.
32.5% are female, 67.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 34.3 |
| Estimated audience size | 40,375,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide Real Madrid C.F. audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~1.5M | 1.36× | |
| 02 | Amazonas | ~1M | 1.25× | |
| 03 | Piauí | ~800K | 1.25× | |
| 04 | Pará | ~2M | 1.17× | |
| 05 | Acre | ~200K | 1.16× | |
| 06 | Roraima | ~200K | 1.13× | |
| 07 | Tocantins | ~400K | 1.11× | |
| 08 | Rondônia | ~400K | 1.09× | |
| 09 | Bahia | ~3.5M | 1.05× | |
| 10 | Espírito Santo | ~1M | 1.04× | |
| 11 | Alagoas | ~700K | 1.04× | |
| 12 | Goiás | ~2M | 1.02× | |
| 13 | Paraíba | ~1M | 1.01× | |
| 14 | Rio Grande do Norte | ~800K | 1.01× | |
| 15 | Minas Gerais | ~5M | 0.99× | |
| 16 | Amapá | ~200K | 0.98× | |
| 17 | Ceará | ~2M | 0.97× | |
| 18 | Pernambuco | ~2M | 0.96× | |
| 19 | Mato Grosso | ~900K | 0.96× | |
| 20 | Mato Grosso do Sul | ~600K | 0.91× | |
| 21 | Rio de Janeiro | ~4M | 0.90× | |
| 22 | Sergipe | ~400K | 0.86× | |
| 23 | Federal District | ~600K | 0.80× | |
| 24 | Santa Catarina | ~1.5M | 0.77× | |
| 25 | Paraná | ~2M | 0.76× | |
| 26 | São Paulo | ~9M | 0.72× | |
| 27 | Rio Grande do Sul | ~2M | 0.72× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cristiano Ronaldo | Sports | 2.98× | ||
| 02 | Lionel Messi | Sports | 2.95× | ||
| 03 | UEFA Champions League | Sports | 2.67× | ||
| 04 | FIFA World Cup | Sports | 2.58× | ||
| 05 | Premier League | Sports | 2.54× | ||
| 06 | UEFA Europa League | Sports | 2.43× | ||
| 07 | Juventus F.C. | Sports | 2.37× | ||
| 08 | Memphis Depay | Sports | 2.31× | ||
| 09 | Sportingbet | Sports | 2.24× | ||
| 10 | Neymar | Sports | 2.23× | ||
| 11 | Serie A | Sports | 2.20× | ||
| 12 | FC Barcelona | Sports | 2.18× | ||
| 13 | Manchester United F.C. | Sports | 2.15× | ||
| 14 | Paris Saint-Germain | Sports | 1.91× | ||
| 15 | Manchester City F.C. | Sports | 1.87× | ||
| 16 | Copa Libertadores | Sports | 1.84× | ||
| 17 | Sofascore | Sports | 1.81× | ||
| 18 | Al Nassr FC | Sports | 1.81× | ||
| 19 | Copa do Brasil | Sports | 1.79× | ||
| 20 | Endrick | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Individualism | JOY | 0.65× | |
| Travelling | THRILL | 0.66× |
Real Madrid C.F. has an estimated audience of 40,375,456 people in Brazil, concentrated in São Paulo and Minas Gerais.
32.5% of Real Madrid C.F. fans are female, 67.5% are male, with an average age of 34.3 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (2.58×), Neymar (2.23×), and Cristiano Ronaldo (2.98×) over the country average.
Real Madrid C.F. fans in Brazil are most concentrated in São Paulo (reach ~9M), Minas Gerais (reach ~5M), and Rio de Janeiro (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on Neymar (2.23×), Cristiano Ronaldo (2.98×), UEFA Champions League (2.67×), and Premier League (2.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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