Rascasse Audience Intelligence

Real Madrid C.F. Audience in Germany

A data profile of the people who buy, follow and care about Real Madrid C.F. in Germany — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 13,038,998 people in Germany.

#9among Soccer in Germany#5among Team in Germany#18in Sports

The average Real Madrid C.F. fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (3.83× the country average).

Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real Madrid C.F. fan in Germany is more male, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real Madrid C.F. profile in Germany.

Audience size
13M
in Germany
Gender
33.4%♀
66.6% male
Age
32.8
average years
Country rank
#178
Team in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real Madrid C.F. fans

33.4% are female, 66.6% are male, average age 32.8.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Real Madrid C.F. audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age32.8
Estimated audience size13,038,998
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Real Madrid C.F. audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Real Madrid C.F. audience comes from Germany.

Worldwide audience distribution share by country for Real Madrid C.F.
CountryShare
Brazil8.2%
Spain7.7%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real Madrid C.F. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real Madrid C.F. fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~200K1.37×
02Nordrhein-Westfalen~4M1.32×
03Hessen~1.5M1.27×
04Hamburg~400K1.21×
05Baden-Württemberg~2M1.17×
06Saarland~200K1.08×
07Berlin~600K1.06×
08Bayern~2M1.03×
09Niedersachsen~1.5M1.02×
10Rheinland-Pfalz~700K1.02×
11Schleswig-Holstein~500K0.94×
12Sachsen~500K0.73×
13Sachsen-Anhalt~200K0.71×
14Mecklenburg-Vorpommern~200K0.71×
15Brandenburg~300K0.70×
16Thüringen~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Real Madrid C.F., Germany
0.66×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real Madrid C.F. audience
#·InterestCategoryAffinity×
01Manchester United F.C.Sports4.63×
02Cristiano RonaldoSports4.16×
03Juventus F.C.Sports4.13×
04UEFA Europa LeagueSports3.88×
05FIFA World CupSports3.83×
06Premier LeagueSports3.68×
07Chelsea F.C.Sports3.67×
08FC BarcelonaSports3.61×
09TransfermarktSports3.44×
10Manchester City F.C.Sports3.42×
11UEFA Champions LeagueSports3.33×
12Serie ASports3.14×
13La LigaSports3.14×
14FIFA World Cup 2026Sports2.76×
15Galatasaray S.K.Sports2.58×
16SV Werder BremenSports2.08×
17BundesligaSports1.98×
18Borussia DortmundSports1.88×
19SportschauSports1.82×
20FC Bayern MunichSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real Madrid C.F. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.01×
Need for SecurityCONSERVATISM1.00×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
CreativityOPEN0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real Madrid C.F. have in Germany?

Real Madrid C.F. has an estimated audience of 13,038,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Real Madrid C.F. fans?

33.4% of Real Madrid C.F. fans are female, 66.6% are male, with an average age of 32.8 years.

03

Which brands do Real Madrid C.F. fans like most?

Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (3.83×), UEFA Champions League (3.33×), and Transfermarkt (3.44×) over the country average.

04

Where do Real Madrid C.F. fans live in Germany?

Real Madrid C.F. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Real Madrid C.F. fans also like?

Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (3.33×), Transfermarkt (3.44×), Manchester United F.C. (4.63×), and FC Barcelona (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Real Madrid C.F. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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