Real Madrid C.F. Audience in Germany
Real Madrid C.F. has an estimated audience of 13,413,362 people in Germany. 33.4% are female, 66.6% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, UEFA Champions League, Borussia Dortmund, Transfermarkt, Manchester United F.C..
The average Real Madrid C.F. fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, UEFA Champions League, Borussia Dortmund, with strongest over-indexing on FIFA World Cup (3.83× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 32.8 |
| Estimated audience size | 13,413,362 |
Audience persona
The typical Real Madrid C.F. fan in Germany is more male, around 32.8 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,010,447 | 1.37× |
| Bayern | 2,275,853 | 1.06× |
| Baden-Württemberg | 2,192,649 | 1.2× |
| Niedersachsen | 1,335,371 | 1.03× |
| Hessen | 1,316,861 | 1.29× |
| Rheinland-Pfalz | 686,787 | 1.02× |
| Berlin | 660,471 | 1.1× |
| Sachsen | 483,781 | 0.74× |
| Schleswig-Holstein | 448,854 | 0.93× |
| Hamburg | 365,356 | 1.21× |
| Brandenburg | 286,106 | 0.69× |
| Sachsen-Anhalt | 240,326 | 0.69× |
| Thüringen | 216,183 | 0.63× |
| Mecklenburg-Vorpommern | 178,118 | 0.7× |
| Saarland | 168,551 | 1.02× |
| Bremen | 153,733 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 3.83× | Sports |
| UEFA Champions League | 3.33× | Sports |
| Borussia Dortmund | 1.88× | Sports |
| Transfermarkt | 3.44× | Sports |
| Manchester United F.C. | 4.63× | Sports |
| FC Barcelona | 3.61× | Sports |
| Premier League | 3.68× | Sports |
| UEFA Europa League | 3.88× | Sports |
| Bundesliga | 1.98× | Sports |
| Juventus F.C. | 4.13× | Sports |
| Galatasaray S.K. | 2.58× | Sports |
| Cristiano Ronaldo | 4.16× | Sports |
| SV Werder Bremen | 2.08× | Sports |
| Manchester City F.C. | 3.42× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Serie A | 3.14× | Sports |
| La Liga | 3.14× | Sports |
| Chelsea F.C. | 3.67× | Sports |
| RB Leipzig | 2.39× | Sports |
| 2. Bundesliga | 1.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.17 |
| Career Orientation | POWER | 1.12 |
| Risk Appetite | THRILL | 1.08 |
| Travelling | THRILL | 1.08 |
| Patriotism | CONSERVATISM | 1.02 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Real Madrid C.F. have in Germany?
Real Madrid C.F. has an estimated audience of 13,413,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real Madrid C.F. fans?
33.4% of Real Madrid C.F. fans are female, 66.6% are male, with an average age of 32.8 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (3.83×), UEFA Champions League (3.33×), and Borussia Dortmund (1.88×) over the country average.
Where do Real Madrid C.F. fans live in Germany?
Real Madrid C.F. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,010,447), Bayern (reach 2,275,853), and Baden-Württemberg (reach 2,192,649). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on UEFA Champions League (3.33×), Borussia Dortmund (1.88×), Transfermarkt (3.44×), and Manchester United F.C. (4.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.